No one is the “problem” it’s small business. Business owners are varied, have different needs and expectations.

I’m not sure how many times I tell small business owners that the big difference between small biz and big biz is marketing. Large companies test the market, create a market or create a product built for a particular market. Small business owners create a product, service or thing that they like and expect the world to fall at their feet and love it also. This… this is the problem.

If you don’t know your target market, your aesthetic, your vision, your mission or your plan – you have no one to connect with. You have no community. You have no leverage.