In this quick-scroll world of social media, the visual face of your business is often times the first thing your audience sees and it might be the one thing they remember. You can’t cut and paste an image and reuse it across all of your social networks — each one has different and constantly-evolving guidelines for images.
As a designer, in charge of multiple brands including my own. I’ve been there: I create a beautiful new Facebook or Twitter cover photo, only to have the platform change its social media image size the next day.
Social media and visual content go hand in hand, and social networking sites frequently update their social media image sizes and formats to promote a rich visual experience. In general, this has been good for businesses that can keep up; numerous studies demonstrate that visual content is much more engaging than just text.
According to Hubspot, 90% of the information transmitted to the brain is visual, and visuals are processed 60,000 times faster by the brain than text is. In effect, this means that whether on your website or on your social media platforms, the images that represent your small business have a much greater impact on your audience than anything else.
As social media platforms add new features and rework existing ones, it’s often difficult for small business owners to keep track of the dimensions for profile photos, cover photos, and backgrounds. We know it’s a challenge!
So, to save you a little extra work, we create images with your logo and tag line for you and your seasonal promotions.
Contact Jen for more information on how we can improve the visual image of your brand.
For a quick guide to image sizes on multiple social media sites Sprout Social created this guide:
These links will make it easier for you to navigate to the specific network you’re looking to get image sizes for.