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Social Media Marketing How To Get more customers

Wow, things have changed! In the past few years, I have switched conversations with small business from WHY you need social media to HOW you can use social media marketing to your advantage.

The online world has witnessed the growing importance of Social Media as a crucial digital marketing tool that can give maximum exposure and greater marketing mileage for any brand, product or service. It has gone from being a mere fad or yet another simple platform where content is published – and evolved into one of the most powerful marketing and advertising tools and strategies.

We’ve all witnessed the growth of the online world and know the importance of Social Media as a valuable small business marketing tool that gives maximum exposure and greater customer growth for any business, product or service.

 

Here are the keys to maximizing growth potential and increase your income.

CARE

Your social profiles are the external/digital version of your business. The best way to gain customers and increase sales is to just care about your followers online.

CONSISTENCY

Do your business a favor. Pick a social media platform (I suggest Instagram) and post often. By often I mean at least four times per week if you can do more that’s great. To be clear, I don’t mean four times in one day I mean pick four days a week and post. Consistency is the name of the game because the more people see your business name the more they’ll be interested. More importantly, the more you post the easier it becomes and the more valuable your account will be.

TELL A STORY

Don’t ‘sell’ your stuff, talk about your product or service. Write posts as if you were speaking to a friend not broadcasting a special on tomatoes at the supermarket. Give your posts a friendly, inclusive feeling maybe if you are selling tomatoes offer up a delicious recipe and then mention that a pound of tomatoes this week are only $3.00 so dinner is cheap.

LIKE BACK & BE SOCIAL

One of the most overlooked aspects of a business owners social strategy is paying attention to other people and businesses online. Over the past few years, I find that I know a person Instagram name faster than their real name – you should be this way too.

RESPOND AND ENGAGE

Social media is “social” and customers expect some form of interaction from business owners to respond back when they react to a post, send messages or comment online. At least like their comment and be friendly – at best comment and engage in conversation. It’s easier now more than ever to Like a comment on Instagram; it’s easy to follow back a followers page, and it’s even more easy to Like a post by loyal followers feed.

COMPLETE PROFILES

There’s a Twitter profile of a local business that has their phone number as their Twitter handle. I don’t know if they think this is a good idea or if it was an oversight… but I’ll tell you this its a bad idea. What’s a good idea is putting your phone number in the designated area and your business name as your Twitter name. Wherever there is an opportunity to talk about your business, products and services take advantage of it. Fill in all profiles. Where photos and header images are concerned, make them look as good as possible. Sometimes these pictures are the first impression of your business.

CONTENT, QUALITY & VALUE

You are what you post. Sharing a blurry image of your product with a description that no one will understand is not the way to go. If you take the time to craft interesting content with your images and provide quality image you are offering your customers value and they will WANT to hear from you and look forward to your posts.

Building your social media reach will take some time, but if you’re committed to the steps above, we guarantee you’ll start seeing results.

How else do you recommend increasing your social media reach?

Hire A Dedicated Social Media Manager

As you can see, there are a lot of details that go into growing your customer base and providing quality social media posts. Social Media needs a strategy, and consistent attention this is not something a business owner can dedicate enough time to or a millennial can handle as a side job — especially with all the necessary changes and trends that are consistent. Eventually, you’ll need to hire a dedicated social media manager to manage your accounts, keep your profiles current, stay on top of trends, post great content, and do a whole lot of experimenting to provide analytics and data.

Google Think Mobile
5 Ways Consumers Connect to Stores With Mobile Shopping

Whether you’re a global brand or the shop around the corner, the shift to mobile is changing your customers’ behavior in and out of the store. Here, we share five insights into how brands can connect meaningfully with people in real time, in all of their micro-moments.google-

Smartphone shopping has reached some remarkable new milestones. Mobile shopping-related searches increased 120% in the last year, a review of Google data shows.1 With this growth, retailers are finding that mobile plays a critical role in driving shoppers in-store. Shoppers now reach for their smartphones in every kind of micro-moment, from I-want-to-know to I-want-to-buy (and crucially, I-want-to-buy-again) moments.

These moments represent a tremendous opportunity for brands. Because with mobile, marketers have the unique power to match marketing messages with signals of intent and context. What are they looking for? Where are they right now? What kind of person is shopping? With mobile, marketers know.

Recent Google search data and mounting third-party evidence has given us new insights into how marketers can engage shoppers in these micro-moments. Here’s what we’ve recently learned:

1. Smartphone shopping has created a new “front door to the store.” That’s the phrase the retail giant Target now uses after learning that three-fourths of its guests start their shopping journey on mobile, and that one-third of guests who click on a mobile search ad take a trip to a Target store. Similarly, the telecommunications company Sprint discovered that one in four people who click on their mobile search ads end up in a Sprint retail store.

2. Consumers are hungrier than ever for local information. Google searches with “near me” have grown 2.4X year-over-year.2 In fact, a 2015 Google Consumer Survey found that 50% of consumers who conduct a local search on their smartphone visit a store within a day, and 18% of those searches lead to a purchase.3

Eighty-two percent of shoppers say they consult their phones on purchases they’re about to make in a store.

3. Ads that show local inventory drive shoppers into stores. One in four people who avoid stores say it’s because they don’t know if a product is in stock.4 If you’re an omni-channel retailer, showing shoppers the items you have in stock at nearby stores can be half the battle. After adopting Local Inventory Ads, which show actual store inventory to online searchers, Sears Hometown and Outlet Stores saw a 122% increase in store visits. Furthermore, Local Inventory Ads drove eight dollars of in-store sales for each dollar invested.

4. Smartphones are the new in-store research advisor. Eighty-two percent of shoppers say they consult their phones on purchases they’re about to make in a store.5 Amazingly, nearly one in four shoppers say they have changed their minds while in a checkout line after looking up details on a smartphone.6 The beauty and body-care retailer Sephora has been a leader in treating in-store mobile behavior as a major opportunity: They encourage in-store customers to scan products into Sephora’s mobile app to receive product ratings, reviews and other key information.

5. Omni-channel shoppers spend more. According to MasterCard, customers who shop both online and off with a specific retailer buy 250% more on average. Macy’s discovered that its omni-channel shoppers are 8X more valuable than those who shop in a single channel.

Taken together, the numbers say that whether you’re a global brand or a local shop, mobile is changing your shoppers’ behavior in and out of the store. It’s essential to be there on mobile, yes. But it’s even more important to create rich and relevant experiences that connect your stores with shoppers in all of their micro-moments—and encourage those shoppers to come back again and again.

Sources:
1 Google global search data, November 2014–October 2015, as defined by searches that trigger Shopping ads.
2 Google Trends, August 2015 vs August 2014, U.S.
3 Google Consumer Survey, March 2015, n=729.
4 Google, Ipsos MediaCT and Sterling Brands, Digital Impact on In-Store Shopping, published on Think with Google, May 2014.
5 Google/Ipsos, “Consumers in the Micro-Moment” study, March 2015, U.S., n=5,398, based on internet users.
6 Google Consumer Survey, April 2015, U.S., n=1130.

Written by Matt Lawson
Published February 2016
north fork marketing instagram
How To Schedule Instagram Posts

Onlypult is the answer to your prayers!

If you are a blogger, business owner or manage multiple brands – You know the struggle!
Thankfully Instagram has finally updated and helped with managing multiple accounts (Read more here) but there’s still one more challenge and that’s scheduling Instagram posts and managing comments, hashtags and geotagging.

Onlypult is the most effective and affordable option when scheduling posts.

After spending years trying different apps and tools for scheduling – Latergramme, Schedugram and Crowdfires TakeOff — (I love Crowdfire – more on that later) some of the apps are free of charge, but you still have to manually post when you receive a post notification on your phone. The $12 a month is well worth the cost in saving time and capabilities to work with additional admins. Onlypult posts on your behalf, and you can set a pre-schedule, which I have found invaluable. There is also no white border on the images, which there is on Latergramme.schedule-instagram-jen-lew-north-fork

You have complete control managing multiple Instagram accounts and the ability to invite other administrators to post. In addition, to uploading single images you can apply filters and hashtags directly within the app. Schedule your posts months, weeks, days in advance and they are automatically sent to your Instagram profile.

From my experience there are no negative impacts to scheduling with Onlypult, there have been studies that using external apps for scheduling reduces likes and shares on other social media networks. We use Hootesuite to manage Twitter and Linkedin posts, but by far Onlypult is our most effective choice for Instagram.

What are the best Instagram scheduling apps in your opinion? What was your experience like? Share your opinions in the comment section below.

Marketing Problems?

If you havin' small business problems I feel bad for you son I got 99 problems but marketing aint one.

Creating a successful business is a tough job, especially when a company has to compete against large, well-established businesses, local competition and a cluttered e-commerce market.

Marketing doesn’t have to be hard or expensive. Sometimes the simplest ideas are the most effective.

North Fork Marketing & Design is here to help.
When you work with Jen Lew and North Fork Marketing & Design, you get the benefit of hiring an innovative, creative and intelligent professional handling your project. In addition to award winning services including web design, marketing and PR on Long Island NY. North Fork Marketing & Design also creates unique graphic design logos and images, provides expert and professional content, compelling stories and social media accounts – all in one place to ensure your small business is cared for by a committed, experienced specialist.

North Fork Web
Small Business Saturday Social Media Suggestions

Small Business Saturday Social Media Suggestions
Yeah, say that ten times fast!small-business-saturday-north-fork

Small Business Saturday Social Media Suggestions
Small Business Saturday Social Media Suggestions
Small Business Saturday Social Media Suggestions

phew!

Ok, you don’t have to say it ten times but you should read these suggestion and free resources and ideas to help your independent small businesses make the most of Small Business Saturday®, this national movement urging shoppers to support small businesses during the holiday season and beyond is the perfect time for you to pull out all the stops and use those social media sites you signed up for.

1. DON’T LOSE THE OPPORTUNITY.
Hop on board and get into the spirit of the small business Saturday movement. Of all the goofy holiday’s and opportunities to follow a trend this is one worth clinging to. Especially if you have a seasonal or tourist business – just before the Holiday’s is the perfect time to capture your audience.

2. GET THE KIT
small business saturdayAmerican Express offers a kit with all of the supplies to help you promote your business and the day. https://www.americanexpress.com/us/small-business/shop-small Your local Chamber of Commerce or Community organizations might also have materials to help you.

3. PROMOTE BEFORE NOVEMBER 28.
Plan your content, hold a contest or a raffle – promote the event weeks before the day so you really get the word out. Announce your specials and promotions so your current customers know to come back and visit you instead of shopping the big box stores. For the month of November create a list of ideas and to-dos for every week in November leading up to Nov. 28, including ideas on what to do after the big day.

4. GET THE WORD OUT.
Do you have an email marketing tool like MailChimp or ConstantContact? Well use it. Some already have templates set up for small business saturday. I’m a stickler for design but just getting the word out to your customers is the most important thing.

5. CREATE UNIQUE POSTS.
Don’t just share the same old image everyone else is sharing. Create social media posts that are unique to your business. Change your Facebook cover photo or imagesprofile photo to a Small Business Saturday-themed image that reminds customers to stop by on November 28. Sites like picmonkey, Canva or iphone apps like beautifulmess will help do the work for you.

6. ENCOURAGE SOCIAL SHARING.
Incentivize customers to share the news that they stopped by your store on Small Business Saturday. Offer a special promotion or discount to those who show they’ve checked into Yelp, Facebook, or Swarm. Offer promotions if a customer posts a photo on Instagram or Tweets – you can always do this after Nov. 28th and follow up with them by tweeting or mentioning them on Instagram.

7. COLLABORATE WITH OTHER BUSINESSES.
Share in the shop local spirit and show your community support by following, retweeting, or promoting other local businesses in your area. Chances are, they’ll end up doing the same for you, offering exposure to an entirely new set of followers and potential customers. My community on the North Fork of Long Island has created a big push

8. HASHTAGS!!!!!
Don’t be shy with your hashtags today – especially when promoting your community or location. In order to truly join the Small Business Saturday movement on social media, you MUST always include the proper hashtags in your posts. The most popular: #SmallBizSat #ShopSmall and #SmallBusinessSaturday. Where I live, work and shop we use #shoplocal #northfork #shopnofo #nofo #smallbizsatnofo #shoplovelane

Mark Cuban’s 12 Rules for Startups

Anyone who has started a business has his or her own rules and guidelines, so I thought I would add to the memo with my own. My “rules” below aren’t just for those founding the companies, but for those who are considering going to work for them, as well. – Mark Cuban

I didn’t really know about Mark Cuban before Shark Tank – he was in the news a lot before the show but for all the wrong reasons and all I gleaned from news was he was a party boy, had a lot of money and owned the sports team the Mavericks and honestly I only know it’s a team called the Mavericks because I watch Shark Tank a lot and they call him a “Maverick” and I just love a great play on words.

Mark Cuban is my absolute favorite on Shark Tank – he’s always steady, fully invested and when he isn’t he pulls out quickly. Not sure what is happening with his app Cyber Dust and his take on SnapChat but I digress and will have to look into it.

Mark Cuban’s 12 Rules for Startups was created in 2010 long before the startup craze it is today – as a 4(*&^@ year old woman – the buzz word startup applies to everything now from a coffee shop to a Twitter but again digress. The rules are good and apply to any business.

Adapted from Entrepreneur Magazine

Anyone who has started a business has his or her own rules and guidelines, so I thought I would add to the memo with my own. My “rules” below aren’t just for those founding the companies, but for those who are considering going to work for them, as well.

1. Don’t start a company unless it’s an obsession and something you love.

2. If you have an exit strategy, it’s not an obsession.

3. Hire people who you think will love working there.

4. Sales Cure All. Know how your company will make money and how you will actually make sales.

5. Know your core competencies and focus on being great at them.Pay up for people in your core competencies. Get the best. Outside the core competencies, hire people that fit your culture but aren’t as expensive to pay.

Related: Mark Cuban on Why You Should Never Listen to Your Customers 

6. An espresso machine? Are you kidding me? Coffee is for closers. Sodas are free. Lunch is a chance to get out of the office and talk. There are 24 hours in a day, and if people like their jobs, they will find ways to use as much of it as possible to do their jobs.

7. No offices. Open offices keep everyone in tune with what is going on and keep the energy up. If an employee is about privacy, show him or her how to use the lock on the bathroom. There is nothing private in a startup. This is also a good way to keep from hiring executives who cannot operate successfully in a startup. My biggest fear was always hiring someone who wanted to build an empire. If the person demands to fly first class or to bring over a personal secretary, run away. If an exec won’t go on sales calls, run away. They are empire builders and will pollute your company.

8. As far as technology, go with what you know. That is always the most inexpensive way. If you know Apple, use it. If you know Vista, ask yourself why, then use it. It’s a startup so there are just a few employees. Let people use what they know.

Related: Three Steps for Getting Started in Mobile Commerce

9. Keep the organization flat. If you have managers reporting to managers in a startup, you will fail. Once you get beyond startup, if you have managers reporting to managers, you will create politics.

10. Never buy swag. A sure sign of failure for a startup is when someone sends me logo-embroidered polo shirts. If your people are at shows and in public, it’s okay to buy for your own employees, but if you really think people are going to wear your branded polo when they’re out and about, you are mistaken and have no idea how to spend your money.

11. Never hire a PR firm. A public relations firm will call or email people in the publications you already read, on the shows you already watch and at the websites you already surf. Those people publish their emails. Whenever you consume any information related to your field, get the email of the person publishing it and send them a message introducing yourself and the company. Their job is to find new stuff. They will welcome hearing from the founder instead of some PR flack. Once you establish communication with that person, make yourself available to answer their questions about the industry and be a source for them. If you are smart, they will use you.

Related: Is Any Publicity Good Publicity?

12. Make the job fun for employees. Keep a pulse on the stress levels and accomplishments of your people and reward them. My first company, MicroSolutions, when we had a record sales month, or someone did something special, I would walk around handing out $100 bills to salespeople. At Broadcast.com and MicroSolutions, we had a company shot. The Kamikaze. We would take people to a bar every now and then and buy one or ten for everyone. At MicroSolutions, more often than not we had vendors cover the tab. Vendors always love a good party.

This article is an edited excerpt from How to Win at the Sport of Business: If I Can Do It, You Can Do It (Diversion Books, 2011) by Mark Cuban (Available at Amazon and iTunes).

North Fork Web
Instagram Landscape and Portrait Updates
New Instagram update 2015 – You can now post full-size landscape and portrait photos. It’s no longer hip to be square!
You are not constricted to square photos. Instagram now supports any size images.

From the Instagram Blog
Today, we’re excited to announce that — in addition to square posts — you can now share photos and videos in both portrait and landscape orientation on Instagram. Square format has been and always will be part of who we are. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to. It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end. Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square. Once you share the photo, the full-sized version of it will appear to all of your followers in feed in a beautiful, natural way. To keep the clean feel of your profile grid, your post will appear there as a center-cropped square.

We’re especially excited about what this update means for video on Instagram, which in widescreen can be more cinematic than ever. While we’ve historically had separate filters for photos and for videos, all filters will now work on all types of moments. You can also adjust the intensity of filters on videos, too.

We continue to be inspired by the creativity and diversity of the Instagram community, and we can’t wait to see what you create next.

More updates and new features.
Jen Lew Instagram
  1. New direct message features.
    You can now directly send images right from any post privately to other Instagram users. You can then carry on the conversation with text only similarly to a normal text message.
  2. Instagram ads release September 30th.
    We are preparing to learn, use, and teach you what you need to know.

  3. Unified photo and video filters.
    Now any filter can be applied to your Instagram post regardless of its format (photo or video).

 

How do I upload a photo as a portrait or landscape?

Once you’ve selected a photo or video from your phone or tablet’s photo library, you can choose to share it as a portrait or landscape instead of a square:

  1. Tap to switch the photo from a square to a portrait or landscape.
  2. You can touch the screen to move the photo and adjust how it fits within the frame. Use the grid to help you frame the photo.
  3. Tap Next to apply effects or a filter.

Once you share it, the photo or video will appear as a portrait or landscape in Feed. You can share photos and videos with aspect ratios between 1.91:1 and 4:5.

Note: In grid view on your profile, photos shared as a portrait or landscape will appear as a center-cropped square.

Instagram image size used to be 612px by 612px but then switched to 640px by 640pxand on July 2015 switched to 1080px by1080px to keep up with Retina and other high resolution displays available on smartphones, tablets and laptops. Current image size is1080px in width X 1080px in height.
10 REASONS YOU SHOULDN’T GO TO INBOUND 2015

I went to INBOUND 2015 in Boston at the Boston Convention & Exhibition Center this September.

The following post is written as a helpful guide to anyone as a cheeky way of me swaying anyone who THINKS that they are going to network with like minded marketers and social media managers and mingle amongst committed marketers and attend sessions that will develop useful skills to propel their business of marketing forward.

To my dismay these are not the what you will find at Inbound 2015 – let me explain by using the sarcastic and fun post written by a HubSpotter from the HubSpot blog.

10 REASONS YOU SHOULDN’T GO TO INBOUND

Posted by Juliana Nicholson on 8/3/15 7:30 AM

Ok, so I know there are all these people trying to convince you to go to INBOUND this year. “You’ll have so many chances to network,” they say, “The sessions will teach you all about inbound sales and marketing.”

Blah Blah Blah.

Don’t let them woo you with their sweet talk about industry insights and promises of a fun-filled four days in Bean Town. I’m here to set the record straight.

Here’s why you should avoid registering for INBOUND at all costs.

1. BOSTON IS DREADFUL IN SEPTEMBER

The leaves are changing color and the air is filled with occasional crisp breezes, yet the sun is beaming down and the temperatures are still in the 80s. Is it summer or is it fall? Come on Boston, make up your mind! Whatever this hybrid-season is just ain’t gonna cut it.

You’re probably thinking, “That’s cool, I’ll just avoid going outside.” Think again. Boston is one of America’s most walking-friendly cities, so you’re bound to wander a few blocks by foot.

If you are forced to hit the streets, just try your best to avoid the maze of historical sites, regional restaurants, and natural landmarks. But be warned, you can’t throw a stone without hitting a baseball park, brewery, or stop on the Freedom Trail.

JEN’s take: 
Yes, Boston was simply beautiful. The weather even though it was hot as balls it was fantastic to have the warm sun on your face when you stepped outside after being in a dark cavernous “night club” of marketing. HubSpot did a great job of providing a bunch of food trucks in theBCEC’s lawn and sitting outside was a fantastic option. Except for a complete and total lack of trucks, beverages and seating. Friends waited a half hour for the salad they wanted. However all the food from the trucks was exceptional especially the Bahn Mi that I had 2 days in row – and would have eaten again on the 3rd if they were there. With my first choice nowhere to be found I went for the shortest line which was also yummy and provided by the japanese truck with a chicken and veggie bowl.

2. PREPARE TO BE SURROUNDED BY SALES AND MARKETING NERDS

You know those people who get super into inbound, and can’t stop rambling on about their jobs and the sales or marketing industries? This event is crawling with them.

Do you really want to spend four days hearing how people have used inbound to transform their careers? Learn about the tactics they used to double their website traffic? Hear the nuances of their smarketing implementation strategy? I don’t know about you, but talking with a small city’s worth marketers about conversion rate optimization and customer acquisition costs doesn’t sound like my idea of a fun Tuesday.

3. TALK ABOUT SESSION OVERLOAD

You know that feeling when you walk up to the bulk candy section of a store and become paralyzed by choice. Deciding which INBOUND speakers you want to see is kinda like that.

With over 200 sessions to choose from, spanning 8 different tracks, talk about some serious content overload. It’s, “do I want M&Ms or Skittles?” times a bajillion! Prepare to become a marketing deer stricken motionless by the INBOUND high-beams.

Sure they have an event app and interactive online scheduling tool, but what’s all the effort for anyways? A few measly marketing take-aways.

JEN’s take: 
Yes, the Keynotes are stellar and the entertainment amazing (Brené Brown, Seth Godin, Amy Schumer, Chelsea Clinton !!!)
Sessions however are the nitty gritty and the meat of a conference. I can go to conferences and have a great time and meet people – But sadly the general sessions are fundamental and worthless to a seasoned marketing professional. I’ll say that again. WORTHLESS – If marketing and Inbound marketing are your specialty whether you use Inbound or not… these sessions are for beginners. If you love what you do and love new technology and tools like I do, this is just not your conference for learning. The few sessions that I attended in the Executive track were also lacking in passionate conversation and ‘tools’ to improve your overall business acumen.
The most impressive part of Inbound 15 tracks and sessions is the impressive use of click bating to get you to choose a session. For me and everyone I spoke with – we felt the sessions were not as described but were strategically marketed to sell you the products. I won’t even talk about the long lines for sessions that people waited on… it was amazing – why they didn’t leave earlier to get to a session I’ll never know, but a lot of sessions had lines that took forever. This included exiting sessions where people would rush through a single set of doors and not even think to use another door to their right or left where there was no one. Sadly the BCEC staff were terrible in these instances.

4. ESPRESS-NO!

There’s free coffee all over the place, throughout the day. Seriously. Forget INBOUND, just stop by your neighborhood coffee shop, shell out $6 for your usual latte, go home and read a few blog posts. It’s roughly the same experience.

JEN’s take: 
No, no, no, no, no, Coffee was insanely scarce. One minute there would be a trio of coffee urns outside a group of sessions on one side of a long hallway and then they would be empty or gone. There was never, ever enough coffee.
Dunkin Donuts was a sponsor and in the morning had a plethora of Urns of coffee – but by the time the morning keynote was finished – so was the coffee and nothing was replaced. The afternoons were swell if you could get to the Urns of Iced Coffee provided by DD – but if you got out of session late and waited in line for your lunch a good 1/2 hour you never could make it to an iced coffee in time.

5. MARKETING AND SALES ARE NOT FUNNY BUSINESS

Ok, fine. I’ll admit that some of the breakout sessions and keynotes may be more helpful to marketers than that game of Candy Crush they would have normally dedicated their Tuesday afternoon to. But Amy Schumer – seriously?

I don’t see what thousands of people rolling in laughter at INBOUND Rocks has to do with enjoying an event? She may have 1.17M Twitter followers, several movie credits, and an Emmy nominated self-titled TV show, but that doesn’t mean she’ll be more entertaining than your regularly scheduled Thursday night- parked in front of the DVR watching Food Network re-runs.

JEN’s take: 
Lier, Lier. Hells no! The marketing and sales are HubSpot marketing and sales not business marketing and sales. Let’s not get them fooled. Inbound 15 is a wonderful sales tool for gaining HubSpot users – it’s brilliant, wonderful, fantastic and an impressive tour de force in creating a movement towards a pyramid scheme. But hell no is this a marketing and sales conference.

6. DO YOU REALLY WANT TO EAT FOOD FROM A TRUCK?

Despite the fact that the Boston Convention & Exhibition Center is fully equipped with everything from salads to stir-fry, most attendees feel some inexplicable desire to redeem their inclusive meal tickets at trucks?!

You may think those mini lobster rolls, street tacos, and kabobs are a great representation Boston’s best local eats, but in reality they’re nothing more than delicious distractions to keep you from enjoying that nice homemade PB&J sandwich you normally pack for lunch.

7. YOU’LL BE EXHAUSTED FROM ALL THE “HAPPY HOURS”

Ready to shut down the computer, go back to your hotel room, order some some room service, and call it a night when the sessions end each day? Not if INBOUND has its way you wont.

Every night those horrible monsters will try to drag you out to happy hours across the Seaport district, tempting you with libations, roof decks,  apps, and networking. Don’t be fooled by these promises, the night will most likely extend beyond this hour of happiness into a full blown evening filled with dinner, drinks, and conversations with other attendees, speakers, and HubSpot employees.

JEN’s take: 
Yes, Boston was fun.  But let’s all remember …we want a seat at a 8:30am Keynote which is the whole dang reason you schlepped to this thing. If you are under the age of 26 – take advantage of the Happy Hours. HubSpot and the sponsors/partners do an amazingly fun job of keeping you entertained.

8. I KNOW ENOUGH PEOPLE ALREADY, THANKS THOUGH

Which brings me to networking.

I guess people like to attend INBOUND to meet other people in the marketing industry? Thousands of like-minded professionals hanging around Club INBOUND, sharing everything from computer chargers to business cards and ideas? Pass.

Why shake hands with 200 new people in 3 days when you could just scroll through LinkedIn for a few hours? Personalization and putting a face to a name and a handshake are totally overrated

JEN’s take: 
There is no doubt that this environment could make event the sturdiest wall flower go out and meet new people. From being carted in on the shuttles from your hotel to waiting in long lines for sessions – there is plenty of opportunity to meet people. As always you just need to be mindful of the type of people you want to meet. Friends, Like minded peers, job opportunities, B2B leads… think before you chat because before you know it you are dancing and drinking with an awesome new friend who you’ll never talk to again after spending 3 days with them.

9. INNOVATION SCHMINNOVATION

I’m not a developer, so why should I give a cat’s meow about HubSpot’s upcoming product launches? When the iPhone 5 came out, I didn’t care about the fingerprint recognition technology, and when HubSpot announced their free CRM, I didn’t bat an eye about that either. There may be some “cool stuff” coming down the funnel for HubSpot, but being a late adopter is AOK in my book.

JEN’s take: 
Absolutely the only thing Innovative about Inbound15 are the new products HubSpot launched. Unless you are a HubSpot user – this isn’t exactly innovation. The tools are available all over the place just not packaged in the HubSpot orange bubble with a hefty price tag.

10. WHO REALLY WANTS TO MEET ALL THOSE HUBSPOTTERS ANYWAYS?

Few places on earth will you find more HubSpotters in one location than the INBOUND event, and let me tell you – this is not a good thing. Seriously, employees from all of HubSpot’s national offices (yes, even Dublin and Sydney) flock to Boston and then you’re the ones who have to deal with them.

You’ll see them staggered all over the event, asking if they can help, telling you about our Culture Code, offering to demo tools for you, and answering your every marketing question. It’s like, “we get it you know all about inbound, get over it already.”

JEN’s take: 
Sales training akin to a used car sales conference. HubSpotters are ABCing you. Always. Especially if they’re good.
These millennials get an A for effort because they are flocking to the inbound community like kids to free extra guacamole at Chipotle. I don’t think they even realize how much of a pyramid scheme this all is.

If you want to use the tool for your business – send the person who uses the tool at your company they’ll have a blast. Just make sure they book a session with someone to go over any questions or issues – the HubSpotters that are all around are not for the most part advanced technicians. I highly recommend setting a time to meet with them.

Ask yourself this question. Do I want to use HubSpot? Do I want to sell HubSpot as part of my business model?
If either of these answers are no… then ignore the HubSpotters.

If you want a job in sales, tech or customer service at HubSpot this conference is a fun and great way to get a feel for the orange kool aid they will make you drink.

RUN, DON’T WALK (AS FAR AWAY FROM INBOUND AS YOU CAN)

JEN’s take: 
Yes, if you are expecting a Social Media, Inbound, Technology savvy conference – RUN as fast as you can from this event. If the keynotes are exceptional and you think there is value in hearing them live and that alone equals the price tag well then have a blast and meet great people. If you are invited and have a free ticket – book an Airbnb nearby save yourself the pricey hotel fee and have yourself a great time.

But if you want to learn and evolve as a marketer to become more informed in your field, this is not the conference for you.

10 Steps To Launch your Business Online

The key to gaining customers and make your business stand out against the competition is marketing, and putting your business ‘out there’.

Launch-Your-Business-Online

Here are 10 of the most fantastic ways to get you making more money and building awareness of your business. Whether you are launching a brand new business or fine tuning your marketing of an older business. These are the HAVE TO DO steps to effectively market your business in 2015.

 

 

  1. Create a business plan: Determine your goals, target market, brand message and financial strategies
  2. Launch a website
  3. Submit your business to online directory listings; Yelp, Google+,Local and regional directories related to your business
  4. Start a blog – write engaging content similar to how you talk to customers in a relaxed and friendly vibe
  5. Develop a marketing strategy – Promote your business to increase leads, fine tune your target audience
  6. Set up Facebook Business Page – Invite friends from you personal page to Like your business
  7. Set up Twitter Business Page – Upload your entire email contact list and follow friends, family and relevant tweeters
  8. Set up (other) social media pages – All social media sites are unique. Find the best to fit your niche.
  9. Set up email marketing account – Deliver monthly newsletters to customers, friends and family.
  10. Organize & manage contact database – Create a dynamic email database to upload to email marketing and social sites. Email means money.

BONUS TIP: Complete each field and upload profile photos and header images. These fields will assist in building SEO so you are found on the pages of google… and we all want to be found on google.

Once you have done these 10 steps, the next dynamic step is the fun part: Engagement and Two way communication – You put the social in social media.

North Fork Web Marketing & Design
Gorilla Marketing

ode to old school from a social media marketers perspective.jenlew_marketing

Being on the front end of Marketing socially for clients – I’ve had the privilege of seeing first hand people shy away – and reject the art of marketing your business online.

But, In the past few months I’ve seen friends use social media to personally market their business, book, movies, tv shows, careers in a much more savvy way.

This turn of events seems to be the result of facebook advertising – it’s now common to see your friends businesses in a little sponsored post or shameless plug in your news feed.

Seeing my friends who are successful filmmakers, just unabashedly beg for you to watch their film or watch their directorial debut on a hit tv show proves the power of social marketing and the fact that you can’t shy away. Everyone does it. Whether it’s the baby’s first walk or the time they made All State in Football you are advertising.

For us here at Jen Lew Marketing & Design – this is a good reminder that we need to do our job. Talk about our clients, keep it friendly, happy, jovial but directly informative… and not be shy on their behalf. Gone are the days of being coy with your audience – get your point out there and find unique and interesting ways to sell what you got – not like a Sham Wow yelling at you but providing a resource to achieve awareness of a service or product that a potential customer might otherwise not know about.

Crackerjack Community Manager Wanted!

[Jen Lew] Marketing & Design seeks an organized, creative and driven social media rock star to assist with multiple client accounts that cover retail, fashion, beauty, food, neighborhoods, tourism and much more. We work with small business owners, entrepreneurs and nonprofit leaders that expect the best from us – including smart and creative results, on a budget, in a timely manner, with measurable results.

We’re seeking a technology savvy, proven professional with documented experience in collecting and organizing content, developing short and long range strategies, growing social media followings, crafting unique messages for each business, Email marketing experience with various tools, teaching social media best practices to clients, and maintaining a content calendar.

Successful candidates will exhibit attention to detail, be good communicators, work well under pressure, have a sense of humor, work within budget and time frames, and be able to generate award-winning messaging on the fly. Proven experience in managing social media accounts (Twitter, Facebook, Instagram, Pinterest) preferred. This is a new starter position with fifteen to thirty hours per week with options for growth. Dependable transportation at all times is a must as we may require client visits, photo shoots, meetings and event support.

This is an office-based position in Mattituck, NY.

Requirements: Bachelor’s degree in Marketing, Communications or a related field and related experience is required. Additionally, a successful candidate will have: proficiency in Microsoft Word, Excel; Adobe Photoshop; knowledge of basic photography, videography and content management systems. Hiring Organization: http://www.jenlew.com/jobs

Dan's Hamptons Best of the Best
Dan’s Hamptons Best of the Best Marketing, PR, Advertising Two Years in a Row!
Dan's Hamptons Best of the Best

Dan’s Hamptons Best of the Best 2013 Platinum Winner Jen Lew Marketing & Design

[Jen Lew] Marketing & Design Nabs Platinum Industry Award for Best
Ad Agency/ Marketing/ Public Relations
Dan’s Best of the Best 2013 – 2012 Awards

[Jen Lew] Marketing & Design (jenlew.com) of Mattituck, NY has been making moves in the digital world since its inception five years ago. Her successes have been recognized by her peers and the industry when she was awarded platinum by Dan’s Papers Best of the Best 2013 for the Best Advertising Agency/ Marketing/ Public Relations Firm. The award is her second in a row after the Dan’s Papers Best of the Best in 2012 where she took home the gold. Specializing in online marketing, social media, advertising, graphic design, and public relations, owner and founder Jen Lew has helped an array of clients breathe new life into business, launch new projects, and position themselves as leaders in their respective markets.

Dan's Hamptons Best of the Best

Dan’s Hamptons Best of the Best. Two Years in a Row

[Jen Lew] Marketing & Design has been a pioneer for the digital marketing trend on Long Island. By curating fun and creative content that is relevant and super social, clients have seen increased interaction across all social media platforms. Clients range from the top producing realtor on the North Fork, and leading female plastic surgeon Dr. Tracy Pfeifer to an authentic Neapolitan pizza restaurant, Pizzetteria Brunetti, in New York City’s thriving West Village to a local charity Programa Sueños that benefits the education of school children in a small Guatemalan village. Utilizing the usual suspects like Facebook, Twitter, Pinterest and Instagram, along with budding social media outlets such as Vine and Tumblr, the company connects with users across all platforms to create relationships with the brand. The mission of [Jen Lew] Marketing & Design is to improve communication throughout their clients small business both internally and externally, from staff to customers.

Jen says, “Let’s get your business message clear, seen and heard! I help fellow entrepreneurs to find solutions to their business challenges.” She loves collaborating with small businesses to assist them in bringing their brand to life. Her straight-talking approach gets clients’ vision out there, improves sales, productivity and communication. With a goal of building a unique and profitable small business, Jen helps to market products and services of any given business effectively.

Dan’s Hamptons Best of the Best Marketing, PR, Advertising Two Years in a Row!

Your facebook news feed got you frustrated?

There’s a lot of blogger chatter that Facebook pages are slipping away in your news feed. People say that facebook wants brands to buy promoted posts or ads, so page posts aren’t showing up in friends news feeds.

Local businesses rely on you to see their content. 

Here’s what you can do to add businesses and brands that you want to hear from, to your news feed.

It’s very simple: Click on the Like icon on the right of the business page. Choose Get Notifications, Show in News Feed and/or Add to Interest Lists.

If a business, brand or friend has a Friend page and not a business page… be sure to Subscribe and their posts will always find their way to your news feed.

Remember, you have control over what you see in the facebook news feed. If you see a great post and want to see more like it, just click, Like, comment, or share. See something stupid or annoying? Hit the drop-down arrow next to it and hide the update or report it as spam.

These tips teach Facebook what you like, and will make your news feed live up to its potential as a source for what you truly care about.

For more facebook and social media tips.. check out my facebook page and click show in news feed!

If you have any thoughts on this or have seen a difference in your news feed lately I’d love to hear your comments.

10 Tips and How To’s: Create a Facebook Business Page Like a Pro

jl_facebookhowtoThe following 10 Tips and How To’s are exactly what you need to know to build an effective facebook page like a pro!jl_facebookhowto

By now you realize that just having a page isn’t enough. You need to engage and offer value to your customers, fans and followers. Your Facebook business page is like a huge billboard except that it’s free. Your customers are there, their friends are there. And you can say a heck of a lot more on a Facebook page than you can on a billboard.

  1. Pick a name
    Picking a name seems like a simple task, but you need to make sure that you pick a name that is consistent with what your customers know you by – so that they’ll find you when running a search. Use your businesses full name ..but don’t fill the space with anything generic like Pancake Palace-the best pancakes around. Just keep it simple and clear Pancake Palace.
    Keep in mind that if you have multiple locations or plan to have more locations or divisions in the future, you’ll want to keep that name consistent — so choose wisely. Tip: Keep that name within 25 characters. Not only is it simply good practice to keep it short, but it’s vital for effective marketing and advertising.
  2. Create a vanity URL
    The best way to easily promote your facebook page, is by placing your vanity URL into emails, fliers, website etc..
    My vanity URL is facebook.com/jenlewmarketing.
    Read my post about building a Linkedin page, I explain in more detail why this is necessary. In short facebook user names present a better opportunity for you to promote your page clearly and effectively to obtain more Likes.
    How to claim yours: Edit > Update Info > UserName
    (as of writing this, facebook allows a name to be changed once and you must have over 25 Likes to claim a vanity URL)
  3. Update your About section
    The most effective way to drive traffic, maintain awareness and build customer loyalty is to keep your customers informed. Describe your company in detail, include your website, hours, location, reviews and any and all information pertaining to your business. The more facts and information the better. However, I do not suggest fluffing your page with a ton of quotes or political opinions ….leave that stuff for your personal page.
    Completing your about section will optimize your page for Search Engines (SEO). Facebook pages are indexed by Google! You need to load the About section with keywords, just as you should do on your website.
    How to update your About section: (Admin Panel > Edit Page > Update Info), update the Description, Mission, Awards and Products, filling it with relevant keywords.
    Now… Google will be able to find you… for free! There that’s your first lesson in SEO.
  4. Cover Photo & Profile Photo
    Utilizing these will assist in building a dynamic Page. Do not over look the importance of your brands image and logo as your cover/profile photo. Facebook timeline offers a huge landscape to tell the story of your business. There are two important elements Cover Photo & Profile Photo.
    Cover photo dimensions are 851 x 315 pixels, profile photos 180×180 px. Facebook says you are not allowed to “promote” your business in the Cover Photo area but I’ve always been one to do things until I’m scolded for it… and this is an area to follow my lead on being that kindof rebel. If you want to simply upload a photo as your cover image — You can adjust a photo to fit in the space but I highly recommend creating dynamic and fresh art work incorporating your logo, and timely promotional information in this area.
    Your profile photo should be your logo or a specific photo of what it is that your business sells. If YOU are your business or if you are known as the face of your business I highly recommend including your photo AND your logo in your profile photo. People want to hear from people, so try to use an engaging image that is welcoming and friendly.
    If you need art work for your facebook page please email me for rates. jen at jen lew dot com.
  5. Apps n’ Tabs
    Utilize your facebook page to promote your other social networks, e-marketing lists, blog or website! The App/Tabs area (below your cover photo) features clickable images that are important to your business success. This is an area that a lot of businesses neglect. There is no reason not to utilize this area to it’s fullest extent, plus Facebook has made it easier to incorporate a few other social networks you are hopefully already using like Instagram, Pinterest, Various E-Marketing tools etc.. the possibilities in this area are endless and is fully customizable. With a bit of tweaking and original art work this area can be unique to you and your business.
    To change the apps on your timeline: Toggle the arrow on the Right side of your Timeline App section > On the top right corner of each app the dropdown offers the option to Swap position with: > highlight the app you want to be visible and swap with one already listed. To change the image Click Edit Settings at the bottom of the dialogue box > click custom tab image.
    For custom/unique images and develop custom apps for your page that are unique to your business please email jen at jen lew dot com.
  6. Create Milestones
    This is a great opportunity to tell your story and let your customers know about you throughout your pages Timeline. Create Milestones and talk about where your brand has been and how far you’ve come. Attach related photos to those stories. Share with your fans when your doors opened, take a picture of your first dollar, what new offerings you created… Get creative!
    To create Milestones: Click Event, Milestones tab at the status section > Input information > Upload photo > Save.
  7. Featured Likes
    This is not only a great resource if you have multiple facebook pages related to your business, but you can build community engagement by liking other businesses in your area or promote products that your business sells.
    Within the Likes box under your Cover Photo, five of your Page’s Likes will be featured. By default, the Pages that are displayed here will be random… you should customize them and chose the ones you want.
    How to control your featured likes: Admin Panel > Manage > Edit Page > Featured.
  8. Assign Administrator Roles
    If you manage your Page yourself and no one else will touch it, you can feel free to skip this part. But if you have a person or team helping out, you need to consider assigning roles. Think about who will monitor your page(s) effectively. Allow for various levels of control with Facebook Page admin roles. How to assign facebook admin roles: Edit Page > Admin roles > Type names of people > Click role > Save Changes. 
  9. Develop a Strategy
    This is vital to building a successful facebok page. Now that your page is looking good, you have to set up a successful strategy of what you are going to post. Randomly posting about different things as the mood strikes you is not going to best utilize your time, efforts and pages effectively… especially if you are trusting someone else to do it for you.
    To create an effective strategy: I suggest beginning with the WWWH method: Who – Why – What – How
    Who: In my opinion the key to effective social media is determining your business voice — is it serious, silly, informative, fun? Your best guidline to determine this voice is emmulating how you speak to customers in person. If you find you answer the same questions over and over to guests or clients or investors… then find ways to create engaging answers to those questions and post online. Why: Determine your goals? Do you want to focus on new customers or maintain loyalty of current customers? Do you need to broaden your over all reach? Do you want to engage more with fans friends and followers on their pages and post less? What: Do you like to promote timely information and offer timed specials? Continue asking the big overall questions and then form a calendar to outline How. I can not stress the importance of a strategy enough. Answering these questions and developing will make posting much easier and more effective.
  10. Create a Content Calendar
    How: Mapping out your posting schedule and creating an events calendar a few weeks in advance will not only benefit your bottom line, but is the best way to coordinate your internal calendar with your external promotional calendar.
    For example: your business is launching a new product in April. You and/or your marketing team should discuss the launch and all the elements involved so you can use social networks to drive awareness and interest. Decide if there will be posts leading up to the launch in March and May too?
    Use the admin roles management tool and determine who will be posting and at what times. Creating content ideas and themes of topics to discuss in a calendar eliviates the guess work and the allusive . “i don’t know what to post today — eh…i’ll think of something tomorrow” syndrome.
    I am aware that everyone reading this is a busy entreprenuer with a multitude of tasks and to to do’s on your list.
    I know, Tips #10 & #11will go in one ear, and then out the other. You probably won’t do it. It’s my greatest challenge with every client. I do it for you and just taking the time to collaborate on forecasting the months/years ahead is challenging. This is why companies hire internal marketing departments and Social Media Consultants, I can not stress enough the importance of building structure, and consistency in your brand voice.
    But once you do it… it will make your life much easier and all your efforts much more worthwhile.

Yay, i’s time to start Posting!
Stay tuned for next weeks post about how to post effectively on facebook and increase your Likes!  In the meantime… build up that page and keep in touch with your customers, fans and followers! 

I love your questions!! Please share them below in the comments section or on twitter and facebook… don’t be shy! I often get emails from people who ask similar questions. By posting your questions publicly, everyone can benefit.
I’d also love to hear if you found this post helpful… the more I hear from you.. the more effective these posts can be!

To keep in the know, and up to date on all that is Social Media follow me on Twitter, Facebook and Linkedin.

 

10 Trade Show Social Media Tips – To do at the show!
Your booth is set up, and all of your paper work is ready to write those orders. It’s time to set your phone a blaze…and social network your days away. Use your down time wisely! These simple tips will build your brand and make the most of your Trade Show efforts.

 

1. BUILD YOUR CONTACT LIST 
There are few things more important than obtaining leads. Building your contact list and obtaining email addresses of everyone who walks by or comes into your booth is an  important component of your participation at the event.  At the NYIGF 2,800 exhibitors and 35,000 buyers will be attending the show, leads equal sales so that’s a lot of email addresses …use all of this traffic to your advantage.

Here are a few ways to effortlessly build your contact lists that you can use for email newsletters and social networks.

  • Sign up sheet. Nothing is more simple than to have a journal, or paper on a clip board available to obtain email addresses. If you can’t do anything fancy…at the very least do this – something is better than nothing and nobody will judge you for the presentation.
  • Business card drop. A bowl a cool box, whatever you use – offer your future buyers a quick and easy spot to drop a card. *super tip: make small pieces of paper available and a pen – lots of buyers have ‘forgotten’ their business cards. Buy a cheap little spiral notebook they can rip a page from.
  • Raffle. Simple business card drop – everyday or every hour or day or at the end of the show a lucky winner get’s a prize! – pick a winner!
  • Take Notes. This trick is something that I was very attentive to.. on every email, business card  or order sheet I wrote notes that helped me remember who customers were. Little things to jog my memory and give me something to chat about personally when I followed up.
2. EMAIL YOUR CONTACTS
There are a multiple of email marketing tools to choose from. Depending on the size of your contact list – you can even find free services. Send an email out to announce that you are at the show. Include your entire email list and tell them where you are and how fantastic your booth looks. Mention, sales, specials and your social media links. *super tip: If you have customers or buyers in the city that you are in for the show email them individually, let them know you are in town. Invite them to the show or if you have a free day or some time, stop by and visit them.

3. PHOTOS & VIDEO
  • Take tons and tons of photos and videos. Tons of your booth, hotel, street, restaurants, subway, trade show lines, other products, booth neighbors… etc. Take a pic of anything and everything. You don’t need to post them all, but you never know what you’ll want to post or blog about later in the day or after the show.. and photos tell the best story.
  • Instagram. Use Instagram to add a little pizzaz to your photos and tag the trade show location or city you are in. Use hashtags and follow new friends. Share your instagram posts across all your social networks by linking to facebook, tumblr, pinterest, twitter, posterous etc…
  • You Tube or Vimeo. Have you heard that photos and videos are the most searchable and valued content on the internet…well..they are. We’ve all seen hilarious viral videos. If you have that video camera/phone handy you never know what situations may arrise. Take videos of interesting experiences and exciting events. Be sure to talk about how much fun you are having, what a great success the show is, how great your booth looks, how super your staff is holding up, how amazing your spouse or friends have pitched in…etc. *super tip: try to get yourself in the videos, everyone loves to see the owner or principal of a company.
4. BE SOCIAL  Twitter, Facebook, Pinterest, Google+, Linkedin
  • Post it. Feel it. Mean it. Say it. Don’t be shy. Be as genuine as possible. When a potential new customer comes into your booth and thinks your product was the best thing they ever saw? Well tweet it, post it. Let the world know. I bet there are others who agree or want to come by and see or view your website. *super tip: post more to twitter, pinterest and instagram – not facebook. Keep facebook posts to no more than 3x per day.
  • Follow it. / Like it. Everyone you meet. You’ve just written a new order, now Like and Follow that buyer immediately. That order is written, your delivery date is set. Tweet the big news and say thank you to that person. Let their fans, friends and followers know you just received a signed order. Let the world know you are now associated with them and it’s a great way to keep a record of what happened after the show once it’s all done. Check that contact sheet you are building, or look through the cards in the bowl – follow/like them. It’s the easiest way to keep in touch and send them a follow up later.
  • Tag it. If you have just met your new best friend, take a photo of the two of you, tag them on facebook or instagram. Be sure to use a hashtag and set your location.
  • Pin it. Did you just see the cutest, best, most functional, fabulous new product while you walked down the halls of the show.. well pin it.
  • Tweet it. NYIGF is coming up #NYIGF ..use hashtags! Monitor what’s trending, search for mentions of you, your product, your business. Reply, Retweet and chat.
5. SHARING vs. SELLING  
People that attend tradeshows aren’t looking for the hard sell. Instead, try to educate them about your business and how it can help them achieve their goals. Remember, it’s not all about you! Your products, price point, sales strategy, marketing strategy are all benefits to they buyer. Keep this in mind both in person and in posts.

 

6. BLOG IT 
If you are a savvy blogger, you know the power of blogging, tagging, categories and back links, use these tips n’ tools to your advantage and post live at the show. Don’t forget to name buyers, new friends and take lots of photos. If you don’t have a blog ..yet.. write down stories about the show. Shows are always filled with inspiration, keep a journal. Jot your thoughts, funny experiences and interesting new ideas down. Whether it’s a blog post or a piece of paper, you can always use the ideas later to post on social networks, to use as a tool to remind you of interesting things and the people you met or a post show blog post.

 

7. WEBSITE UPDATES
  • Announcements. Let your customers, buyers, leads, friends know you are at the trade show.
  • Launch. New products, are you at the show launching a new product or this seasons new styles, maybe you’ve chosen a few ‘best sellers’. Post these selections on your website – mention leed times and availability.
  • Offers. What are you going to do with all those samples that buyers have been touching for days? Give it away, Put it on sale or have a contest!
8.  LOOK UP & SMILE
Social engagement vs. Personal engagement it’s all a balance. Stand don’t sit and don’t spend a lot of time on your phone. The trick to keeping socially engaged and personally engaged is not looking down at your phone the whole time. You want to make eye contact and talk to people so you might need to write down a few thoughts quickly and then tweet or post about them when you take a break. Nothing is worse than walking into a booth and the person is on the phone and doesn’t bother to engage you right away because they’re too busy tweeting. That potential buyer doesn’t know that you are totally psyched they walked in because they saw that their tag says Anthropologie… they just know you are not paying attention to them. Hold off tweeting your pal 3 booths down about the news 🙂

 

9. STOP N’ CHAT
While social media is hugely important for engaging, sharing, and building your businesses digital profile. Nothing is more important than good old fashioned person to person networking. Shake hands, meet new people, chat with your booth neighbors and talk to absolutely e v e r y o n e!

 

10. FOLLOW UP 
This is almost impossible to do while you are the shows, but I’ve got some friends who somehow every night while back in their hotels review they’re newly obtained business cards and send an email, tweet, linkedin, facebook message to their new contacts. It’s impressive and will put you and your business way ahead of the pack. If you can not do this while at the show be sure to do it back at your office. It can not be stressed enough… FOLLOW UP! It is super important to call, email, send a carrier pigeon whatever you do…just be sure to do it. Most companies drop the ball on this, so here is where you will have the greatest advantage. Take those lists and business cards and put them to work for you. Upload the new contacts to all of your social accounts and email database. Also, be sure to check your social networks, blog comments and emails for items you might have missed during the show. Thank your new friends and business associates and be sure to engage with them and mention the conversations you had.

When a buyer heads back to the office after the shows, they’ve promised, purchased and probably gone over their budget… make sure you maintain the relationship. You can lose a potentially great customer by simply not sending a follow up email.

Smile, don’t forget your phone/computer charger buy some hand sanitizer and have a great show!!

 

Jen Lew is a social media strategist, she is not affiliated with any products or companies mentioned in her blog. Her opinions and suggestions are from her own experiences as an entrepreneur and small business owner selling Jen Lew Designs products at various Trade Shows all over the country.

To learn more about social networking and small business development join the
[Jen Lew] mailing list, Like my facebook page, follow me on twitter and pinterest.

Social Media Tools List: +100 Social Media Tools
  1. Percolate – Turns brands into curators. Creates content for the social web.
  2. HubSpot – Inbound Marketing > marketing hub for small biz (equalman fav)
  3. awe.sm – Analytics for social media.
  4. TweetReach – How far did your tweet travel?
  5. Contaxio – Contact management for your social networks.
  6. PostPost – Awesome stuff gets lost on Twitter. Strip-search your timeline.
  7. SocialScope – A mobile inbox for your social networks.
  8. NutshellMail – Delivers a social media summary to your email inbox.
  9. Amplicate – Find out what people love and hate on social media.
  10. Bottlenose – A smarter way to surf the stream.
  11. AddShoppers – Reward sharing, measure results, add shoppers.
  12. GroupTweet – Create a more dynamic Twitter account with multiple authors.
  13. HowSociable – Measure your brand magnitude.
  14. North Social – Quickly create and manage Facebook pages.
  15. BrandMyMail – Include live social content in your Gmail emails.
  16. CardMunch – LinkedIn app scans business cards to your contacts (equalman fav)
  17. Social Mention – Real-time social media search and analysis.
  18. FeedMagnet – Social curation for websites and events.
  19. TabJuice – Ultimate e-commerce solution for Facebook (100% free).
  20. Conversocial – Deliver great customer service in Facebook and Twitter.
  21. Bitly Enterprise – Short URL branding, real-time alerts, monitoring and more.
  22. PeopleBrowsr – Social analytics for marketers.
  23. Needium – Social media lead generation.
  24. Crowdspoke – Find relevant content to share with customers, fans.
  25. The Archivist – Save and analyze tweets.
  26. MyLikes – Publishers promote your content through social networks.
  27. Postling – Provides small businesses with social media tools.
  28. bre.ad – URL shortener like bit.ly with customizable billboards (equalman fav)
  29. Evernote – never lose a random though again – all stored in the cloud
  30. Eventbrite – online tool for events and selling tickets (equalman fav)

MARKETING

  1. Shoutlet – Enterprise social marketing platform.
  2. Awareness, Inc. – Publish, manage, measure, engage. (equalman fav)
  3. Unified – The world’s first social operating platform. Enterprise marketing.
  4. Wildfire – Promotion, analytics, monitoring and more.
  5. EngageSciences – The fastest growing European social marketing vendor.
  6. LocalResponse – Helps marketers respond to real-time consumer intent.
  7. GraphScience – Leverage the social graph. Optimize Facebook marketing.
  8. GoChime – Reach the people who are a perfect fit for your products.
  9. Adly – Celebrity endorsements in social media.
  10. Hy.ly – From fans to leads. Facebook presence, contents and more.
  11. SocMetrics – Engage influencers.
  12. MarketMeSuite – Your free social inbox. End-to-end social marketing.
  13. Fanplayr – Social game marketing.
  14. memelabs – Branded Facebook contests and much more.
  15. PowerVoice – Advertisers harness a consumer-to-consumer platform.
  16. Lithium – Social community and marketing solutions.
  17. Syncapse – Social media marketing, measurement and management.
  18. Vitrue – Helps you utilize social communities for business.
  19. Adotomi – Performance marketing for social media.
  20. Zoniz – Full-service social marketing management platform.
  21. Argyle Social – Data-driven social media marketing software.
  22. Buddy Media – Offers a social enterprise marketing suite.
  23. Extole – Consumer-to-consumer social marketing.
  24. BuzzParadise – International network of social media advertising.
  25. Zuberance – Energize your brand advocates.
  26. Involver – A social marketing platform and more.
  27. Silentale – Market and customer insights for Facebook page data.
  28. SocialTwist – Acquire new customers using social referrals.
  29. eCairn – Social media marketing solutions for marketing agencies.
  30. Bazaarvoice – Ratings and Social Commerce software (equalman fav)

MONITORING AND INTELLIGENCE

  1. Netvibes – Social media monitoring, analytics and alerts dashboard.
  2. Brandwatch – Social media monitoring tools.
  3. ThinkUp – Free open source social media insights platform.
  4. DataSift – Unlock insights from historical Twitter data.
  5. Odimax – Actionable intelligence for social media marketing.
  6. GlobalWebIndex – Provides data on users of your web presence.
  7. Attentio – See what the world is saying about your brand.
  8. Traackr – Find the influencers who matter to you.
  9. Unmetric – The social benchmarking company.
  10. LiveWorld – Moderation, community programming and actionable insight.
  11. PeerIndex – Understand your influence across social media.
  12. Jive – Social media monitoring and much more.
  13. ethority – Social media intelligence.
  14. CliMet – Maintain your brands reputation on Facebook and Youtube.
  15. YourBuzz – Get the buzz on your business (American Express OPEN).
  16. Eqentia – Enterprise content curation, monitoring and republishing.
  17. Sentiment Metrics – Social media monitoring, measurement, engagement.
  18. MutualMind – Intelligently monitor, analyze and engage.
  19. Appinions – Discover and engage leading influencers on any topic.
  20. Social Fixation – Apps. Automation. Awesomeness.
  21. Digimind – Competitive intelligence and online reputation monitoring.
  22. StepRep – Listen to what people are saying about your brand online.
  23. Trackur – Social media monitoring made easy.
  24. CustomScoop – Online news clipping and social media monitoring.
  25. Beevolve – Comprehensive and affordable social media monitoring.
  26. Visible – Social media monitoring, analytics and engagement.
  27. Sysomos – Social media monitoring tools for business.

SOCIAL CRM

  1. Radian6 – Social media monitoring and engagement, social CRM.
  2. Sprout Social – Social media management, Twitter tools, social CRM.
  3. Spredfast – Social CRM and enterprise marketing.
  4. Nimble – Social CRM simplified. Turn communities into customers.
  5. Sprinklr – Social CRM, enterprise social media dashboard.

MANAGEMENT

 

  1. HootSuite – Dashboard for Twitter, Facebook, LinkedIn.(equalman fav)
  2. SocialFlow – Optimized publisher for Facebook and Twitter.
  3. uberVU – The intelligent social media dashboard.
  4. tracx – An end-to-end social media management system.
  5. thismoment – Engage everyone, everywhere, easily.
  6. Hearsay Social – Enterprise social media software.
  7. Sendible – Social media marketing, monitoring and management.
  8. Pluck – Integrated social media solutions from Demand Media.
  9. SocialVolt – Social media management software.
  10. Engage121 – Social media management  that enables customer relationships
  11. Parature personalized approach to web-based customer service & help desk software
  12. Tweetdeck Dashboard for teams using Twitter and Facebook

BLOGS AND WEBSITES

  1. The Future Buzz – Digital marketing and social media blog.
  2. SocialTimes.com – Your social media source.
  3. Social Media Today – News, strategy, tools and techniques.
  4. Mashable – Social media news and tips.
  5. Socialnomics – insights from brands & experts on the why & how of social (*)
  6. Social Media Explorer – A blog about social media marketing.
  7. Social Fresh – The business of social media.
  8. The Social Media Marketing Blog – Marketing insights from Scott Monty.
  9. Chris Brogan – Learn how human business works beyond social media.
  10. Brian Solis – Defining the convergence of media and influence.
  11. Britopian – Discussing the latest in social business.
  12. Social Media Examiner – help businesses discover how to best use social media
  13. Michael Hyatt – Christian slant on leadership, productivity, publishing, social media

AGENCIES

  1. Likeable Media – Dave Kerpen’s agency – top clients (Neutrogena, Verizon) 
  2. Banyan Branch – Social media strategy, engagement, analysis and more.
  3. Converseon – Social strategy and analytics agency.
  4. Brickfish – viral map software – top clients (Redbox, Lemonhead)
  5. Splashcube – Social media marketing and training.
  6. WannaBeeSocial – Southwest Airlines of Social Agencies (cater small biz)
  7. Webtrends – Social, mobile and web analytics and tools.
  8. iStrategyLabs – Experimental social media marketing and more.

OTHER / MISCELLANEOUS

  1. Klout – Measures social media influence.(equalman fav)
  2. ShopVisible – Social commerce solution
  3. Yammer – The enterprise social network.
  4. Gigya – Social login, social plugins, analytics, gamifaction and more.
  5. TrustYou – Social media monitoring for the hospitality industry.
  6. Cyfe – All-in-one business dashboard and real-time monitoring.
  7. Janrain – Social login, social profile storage, game mechanics, analytics.
  8. BzzAgent – A word of mouth marketing company.
  9. IZEA – Connects social media publishers with advertisers.
  10. Lotame – Data and audience management platform.
  11. OneDesk – Connect employees, partners and customers.
  12. SocialVibe – Engagement marketing.
  13. TwentyFeet – Social media monitoring and ego-tracking.
  14. Timehop – What were you doing 1 year ago today?
  15. Refollow – Discover, manage and protect your Twitter social circle.

 

Check out dailytekk.com and socialnomics.com for more valuable information and updates.

 

post with pictures!

In the time it takes for you to be reading this post, you could have glanced at a photo understood what it was all about and gone back to work, and thinking about how you should have posted a video to promote your product.Jen Lew Sweet Tweets

Here are 21 awesome reasons why you should be posting visual content on behalf of your business across a varied number of social sites. 

  1. 90% of information transmitted to the brain is visual.
  2. Out of 100 people, 40% will respond better to visual information than plain text.
  3. a website’s design is the number one criterion for discerning the credibility of the company say’s a whopping 46.1% of people.
  4. Publishers who use infographics grow in traffic an average of 12% more than those who don’t.
  5. Posts with videos attract 3 times more inbound links than plain text posts.
  6. Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement.
  7. On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links.
  8. 37% of Pinterest account holders log in a few times every week; Pinterest is an all visual site, that has rapidly become the third largest social media site, based on its number of site visits March 2012.
  9. 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account. side note: those accounts should be linked.
  10. Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined.
  11. Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest.
  12. 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females.
  13. “I’d rather watch a video, than read” – that’s what he said. Over 60 hours of videos are uploaded each minute on YouTube.com.
  14. 700 YouTube videos are shared on Twitter every minute.
  15. Viewers spend 100% more time on pages with videos on them.
  16. Mobile video viewing increased 35% from 2010 to 2011.
  17. 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day.
  18. Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers.
  19. Viewers are 85% more likely to purchase a product after watching a product video. 
  20. Mobile photo sharing sites like Instagram are now a part of our future and is one of the fastest growing social media trends of the last few years.
  21. Instagram has accumulated 15 million users who have uploaded more than 400 million photos in less than two years.

 

list adapted from: Hub Spot, Forbes, Price Grabber, SEOMoz and more…