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Building a social media following locally is harder in a seasonal community. We have our challenges but we also have the luxury of diversified customers and the ability to focus on the goods, services and skills we offer.

Remember to run your business like a local but market like a professional!


Marketing Problems?

If you havin' small business problems I feel bad for you son I got 99 problems but marketing aint one.

Creating a successful business is a tough job, especially when a company has to compete against large, well-established businesses, local competition and a cluttered e-commerce market.

Marketing doesn’t have to be hard or expensive. Sometimes the simplest ideas are the most effective.

North Fork Marketing & Design is here to help.
When you work with Jen Lew and North Fork Marketing & Design, you get the benefit of hiring an innovative, creative and intelligent professional handling your project. In addition to award winning services including web design, marketing and PR on Long Island NY. North Fork Marketing & Design also creates unique graphic design logos and images, provides expert and professional content, compelling stories and social media accounts – all in one place to ensure your small business is cared for by a committed, experienced specialist.

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Small Business Saturday Social Media Suggestions

Small Business Saturday Social Media Suggestions
Yeah, say that ten times fast!small-business-saturday-north-fork

Small Business Saturday Social Media Suggestions
Small Business Saturday Social Media Suggestions
Small Business Saturday Social Media Suggestions


Ok, you don’t have to say it ten times but you should read these suggestion and free resources and ideas to help your independent small businesses make the most of Small Business Saturday®, this national movement urging shoppers to support small businesses during the holiday season and beyond is the perfect time for you to pull out all the stops and use those social media sites you signed up for.

Hop on board and get into the spirit of the small business Saturday movement. Of all the goofy holiday’s and opportunities to follow a trend this is one worth clinging to. Especially if you have a seasonal or tourist business – just before the Holiday’s is the perfect time to capture your audience.

small business saturdayAmerican Express offers a kit with all of the supplies to help you promote your business and the day. Your local Chamber of Commerce or Community organizations might also have materials to help you.

Plan your content, hold a contest or a raffle – promote the event weeks before the day so you really get the word out. Announce your specials and promotions so your current customers know to come back and visit you instead of shopping the big box stores. For the month of November create a list of ideas and to-dos for every week in November leading up to Nov. 28, including ideas on what to do after the big day.

Do you have an email marketing tool like MailChimp or ConstantContact? Well use it. Some already have templates set up for small business saturday. I’m a stickler for design but just getting the word out to your customers is the most important thing.

Don’t just share the same old image everyone else is sharing. Create social media posts that are unique to your business. Change your Facebook cover photo or imagesprofile photo to a Small Business Saturday-themed image that reminds customers to stop by on November 28. Sites like picmonkey, Canva or iphone apps like beautifulmess will help do the work for you.

Incentivize customers to share the news that they stopped by your store on Small Business Saturday. Offer a special promotion or discount to those who show they’ve checked into Yelp, Facebook, or Swarm. Offer promotions if a customer posts a photo on Instagram or Tweets – you can always do this after Nov. 28th and follow up with them by tweeting or mentioning them on Instagram.

Share in the shop local spirit and show your community support by following, retweeting, or promoting other local businesses in your area. Chances are, they’ll end up doing the same for you, offering exposure to an entirely new set of followers and potential customers. My community on the North Fork of Long Island has created a big push

8. HASHTAGS!!!!!
Don’t be shy with your hashtags today – especially when promoting your community or location. In order to truly join the Small Business Saturday movement on social media, you MUST always include the proper hashtags in your posts. The most popular: #SmallBizSat #ShopSmall and #SmallBusinessSaturday. Where I live, work and shop we use #shoplocal #northfork #shopnofo #nofo #smallbizsatnofo #shoplovelane

Mark Cuban’s 12 Rules for Startups

Anyone who has started a business has his or her own rules and guidelines, so I thought I would add to the memo with my own. My “rules” below aren’t just for those founding the companies, but for those who are considering going to work for them, as well. – Mark Cuban

I didn’t really know about Mark Cuban before Shark Tank – he was in the news a lot before the show but for all the wrong reasons and all I gleaned from news was he was a party boy, had a lot of money and owned the sports team the Mavericks and honestly I only know it’s a team called the Mavericks because I watch Shark Tank a lot and they call him a “Maverick” and I just love a great play on words.

Mark Cuban is my absolute favorite on Shark Tank – he’s always steady, fully invested and when he isn’t he pulls out quickly. Not sure what is happening with his app Cyber Dust and his take on SnapChat but I digress and will have to look into it.

Mark Cuban’s 12 Rules for Startups was created in 2010 long before the startup craze it is today – as a 4(*&^@ year old woman – the buzz word startup applies to everything now from a coffee shop to a Twitter but again digress. The rules are good and apply to any business.

Adapted from Entrepreneur Magazine

Anyone who has started a business has his or her own rules and guidelines, so I thought I would add to the memo with my own. My “rules” below aren’t just for those founding the companies, but for those who are considering going to work for them, as well.

1. Don’t start a company unless it’s an obsession and something you love.

2. If you have an exit strategy, it’s not an obsession.

3. Hire people who you think will love working there.

4. Sales Cure All. Know how your company will make money and how you will actually make sales.

5. Know your core competencies and focus on being great at them.Pay up for people in your core competencies. Get the best. Outside the core competencies, hire people that fit your culture but aren’t as expensive to pay.

Related: Mark Cuban on Why You Should Never Listen to Your Customers 

6. An espresso machine? Are you kidding me? Coffee is for closers. Sodas are free. Lunch is a chance to get out of the office and talk. There are 24 hours in a day, and if people like their jobs, they will find ways to use as much of it as possible to do their jobs.

7. No offices. Open offices keep everyone in tune with what is going on and keep the energy up. If an employee is about privacy, show him or her how to use the lock on the bathroom. There is nothing private in a startup. This is also a good way to keep from hiring executives who cannot operate successfully in a startup. My biggest fear was always hiring someone who wanted to build an empire. If the person demands to fly first class or to bring over a personal secretary, run away. If an exec won’t go on sales calls, run away. They are empire builders and will pollute your company.

8. As far as technology, go with what you know. That is always the most inexpensive way. If you know Apple, use it. If you know Vista, ask yourself why, then use it. It’s a startup so there are just a few employees. Let people use what they know.

Related: Three Steps for Getting Started in Mobile Commerce

9. Keep the organization flat. If you have managers reporting to managers in a startup, you will fail. Once you get beyond startup, if you have managers reporting to managers, you will create politics.

10. Never buy swag. A sure sign of failure for a startup is when someone sends me logo-embroidered polo shirts. If your people are at shows and in public, it’s okay to buy for your own employees, but if you really think people are going to wear your branded polo when they’re out and about, you are mistaken and have no idea how to spend your money.

11. Never hire a PR firm. A public relations firm will call or email people in the publications you already read, on the shows you already watch and at the websites you already surf. Those people publish their emails. Whenever you consume any information related to your field, get the email of the person publishing it and send them a message introducing yourself and the company. Their job is to find new stuff. They will welcome hearing from the founder instead of some PR flack. Once you establish communication with that person, make yourself available to answer their questions about the industry and be a source for them. If you are smart, they will use you.

Related: Is Any Publicity Good Publicity?

12. Make the job fun for employees. Keep a pulse on the stress levels and accomplishments of your people and reward them. My first company, MicroSolutions, when we had a record sales month, or someone did something special, I would walk around handing out $100 bills to salespeople. At and MicroSolutions, we had a company shot. The Kamikaze. We would take people to a bar every now and then and buy one or ten for everyone. At MicroSolutions, more often than not we had vendors cover the tab. Vendors always love a good party.

This article is an edited excerpt from How to Win at the Sport of Business: If I Can Do It, You Can Do It (Diversion Books, 2011) by Mark Cuban (Available at Amazon and iTunes).

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Android vs. iPhone

Android Tablet vs. iPad I’m asked fairly often by clients which should they chose. I always have the same answer “get an iPad” but I never experienced another tablet for a significant amount of time so my opinion was based on a few website and my apple bias.

In 2008, I traded in my BlackBerry for my first iPhone. I’ve been a loyal Apple user personally since my first PowerBook in 1997 but for business, every company had Dell products. I’m insanely lucky to have been blessed with cell phones paid by my employers since 1994 with a Motorolla Flip Phone, then a Motorollaseries of Nextel phones that were equipped with the amazing walky-talky technology — ooooh aaah.

There is no discrepancy, I am an iPhone loving iOS having Apple devotee, but I always wondered what an Android was like. From the kickstand in 2009 to the larger screens that fold over the edge the geek in me always wondered what the device was like and how it worked. It seems Samsung has always come out with little differentiators to make the Androids seem a bit interesting. Clients always ask me questions on how to do things with their Androids and I would respond “I don’t know I have an iPhone – saying smugly to myself  you idiot upgrade your life. But I’ve been curious.

Somehow, at&t knew of my intrigue and offered me a free LG G Pad 7.0 LTE – I say it was free but in actuality I think I pay $10 a month for this thing for the rest of my life – but that’s beside the point.

LG G Pad 7.0 LTEIf this is my one and only Android device ever… I’ll be a happy girl. My test of an Android Tablet vs. iPad has ended. The interest has dwindled – this is by far the slower than any iPhone or iPad I’ve owned.        

Here’s the thing. Apple is faster. Period. Forget the bells and whistles the commercials advertise about half screen, better resolution or any low end draw. From my little test of using this specific product – my resounding conclusion is… iOS is way faster! Apple Apps load faster, Mail loads faster, Device opens and responds faster. Comparing my iPad to this LG thing is like using a hand held battery operated fan against one of those new fangled Dyson fans (Apple = Dyson).

From the early 90’s I’ve known that Apple was my chosen platform, years working with PC’s gave me the ambidextrous ability to work successfully on both platforms. I even owned a mammoth HP laptop running CS3 for about a year. When I switched back to a mac book I described it as spending a year not realizing that my hand was tied behind my back. This is how I feel about the Android Tablet vs. iPad and my iPad is 2nd generation and about 4 years old while the LG is brand new.

There you have it. The bottom line is Apple is better. Questions resolved – you don’t need to pay attention to all the gibberish like dimensions, processor speed or yada yada

If you want real backup stats on this check out this article in PC Mag on The Best Tablets in 2015 or this very cool article in How Stuff Works about the history of tablets.

LG G Pad 7.0 LTE

Apple iPad 2nd Generation

Password Safety | The Best Password Managers for 2015

jenlew-north-fork-marketingAny time you use the same password on multiple websites, the risks to your security increase dramatically. A breach at one site could expose all of your accounts. If that password is a lame one like “123456” or “password,” a hacker could get into your account just by guessing. The problem is, avoiding same passwords and lame passwords is really hard—too hard for most people to manage without help. The solution is simple—install a password manager and change all of your passwords so every single one is different, and every single one is long and hard to crack.

Until our Internet culture evolves into some post-password Nirvana, everybody needs a password manager, even our own John Dvorak. There are plenty of good choices. All the commercial password managers listed here earned 3.5 stars or better. Don’t let a stressed budget stop you from securing your online accounts. We’ve rounded up free password managers separately.

The Basics
The typical password manager installs as a browser plug-in to handle password capture and replay. When you log in to a secure site, it offers to save your credentials. When you return to that site, it offers to automatically fill in those credentials. And if you’ve saved multiple logins for the same site, the password manager offers you multiple account login options. Most also offer a browser toolbar menu of saved logins, so you can go straight to a saved site and log in automatically.

Some products detect password-change events and offer to update the existing record. Some even record your credentials during the process of signing up for a new secure website. On the flip side, a password manager that doesn’t include password capture and replay automation needs to offset that lack with significant other assets.

PC-MAG-LogoWhen you create a new secure account or update a weak password, you don’t want to strain your brain trying to come up with something strong and unique. Why bother? You don’t have to remember it. All but one of our top-rated products include a built-in password generator. Do make sure your generated passwords are at least 12 characters long; some products default to a shorter length.

Entering a password like S$U?_wzF4boBQNLD on your smartphone’s tiny keyboard can be tough. Fortunately, almost all of our top password managers can sync across all of your Windows, Mac, Android, and iOS devices. A few even let you authenticate on iOS or Android with your fingerprint rather than typing the master password. Most include some form of two-factor authentication, be it biometric, SMS-based, Google Authenticator, or something else entirely.

Fill Those Forms
Since most password managers can auto-fill stored credentials, it’s just a small step for them to automatically fill in personal data on Web forms—first and last name, email address, phone number, and so on. Almost all of the top-rated products include Web form filling. The breadth and flexibility of their personal data collections vary, as does their accuracy when matching Web form fields with their stored items. Even if they miss a field or two, the ones they do fill are ones you don’t have to type. Think about how many sites you go to that want all the same information; this feature is a huge time-saver.

Different products handle form-filling in their own ways. Some immediately fill all recognized fields, some wait for you to click in a field, some pop up and ask what you’d prefer. You’ll even find products that offer your choice of credit cards using realistic images with the correct color and bank logo!

Advanced Features
Given that all these products take care of basic password management tasks, how can one product stand out from the pack? One handy advanced feature is managing passwords for applications, not just websites. Another is provision of a secure browser, designed to protect sensitive transactions and invoked automatically when you visit a financial site.

As noted, these top products let you sync your passwords across all of your devices. Some of them also include a built-in mechanism for securely sharing passwords with other users. Some let you share a login without making the password visible, some let you revoke sharing, and with some the sharing goes both ways—that is, if the recipient makes a change it will change the original.

On a grimmer note, what happens to your secure accounts after you’ve died? A few products include some provision for a digital legacy, a method to transfer your logins to a trusted individual in the event of your death or incapacity.

The Very Best
Veteran password manager LastPass 3.0 Premium offers an impressively comprehensive set of features. Slick and polished Dashlane 3 also boasts a ton of features, even some that LastPass lacks. Sticky Password Premium handles essential tasks better than most, and a portion of every purchase goes to help endangered species. Any one of these three will serve you well, though it’s always possible you’ll fall in love with the particular feature set of another excellent password manager. Read our reviews to decide which will serve you best.

For more information on The Best Password Managers for 2015 read the full article on PCMAG

For the Love of Type

North Fork Design TypeDear Small Business owners,
For the love of Type, please use the same font on all of your business collateral. This means that logos, invoices, printing materials and advertising should all look similar and your logo or business name should be the same font everywhere.


North Fork Web
10 Super Smart Small Business Tips

smart-business-tipsI’ve always said that working in a restaurant is the best experience for a small business owner. Juggling 100 things in minutes is a skill you must learn when you are a waiter or an entrepreneur. The purpose of this list is to help remind small business owners of the little things that get lost when juggling all the working parts of running a business.

Here are 10 super smart small business tips to help you figure out how to run your business better.


Vision & Mission

What was the concept for your business when you were first starting out? Recapture that love, drive and vision. Dust off that business plan (if you don’t have one – write one) keep your mission on a post-it, write it on a wall, put it as a reminder in your phone – no matter what you need to do to keep it fresh in your mind… do it. Remembering your ‘why’ is the most important part of your business. It’s the glue that keeps you together and actively participating and keep it alive.


Communicate Value

Tell your customer what you can do for them, how you can help or provide value. Clearly identify what your business does. The smart business tip is to use the most frequent customer questions to drive clarity into your business. If your customers ask similar questions then you know your brand message is not clear.


Update Yo Self

Your forms, contracts, invoices, project and team management and accounting need updating. A lot of businesses today are using accounting software, team and project management tools and contract documents that were state of the art in 1995. If the past decade has taught us anything, it’s that computers and their software are hella smart. Get with the times man.

There are hundreds of fantastic new tools out there and they did not come installed on your computer or are more advanced, powerful and useful than Quickbooks. The more advanced you get the more time you are saving.



Get involved! Join the chamber of commerce, community associations, organizations and networking clubs. Even though we’re all pressed for time and technology makes it easy to not see people face to face, for the benefit of your business it’s extremely important.

From giving back and assisting your community to network with your peers the return on your community investment will be well worth your time.


Employee Engagement

Your employees matter. Their opinions matter. Their insight and experiences working within your business matter. No matter the size of your business; listening to your employees is imperative to fully understand and keep updated with your employees. From performance issues to customer service keeping your employees engaged and excited and heard is invaluable.



Switch it up! Attitude is everything. A negative attitude decreases success and a positive attitude creates success. Without that belief in your business, you’ll never get anywhere. If times are tough or finances are getting low – change the game plan. I don’t mean changing what you do or sell, but try something new to market it or get it ‘out there’. Try something different and change your attitude.


Staff Up

Having enough staff – whether it’s an intern and you are a business of one or a diner open 24 hours a day. Staffing is the single greatest issue – it’s hard, sometimes employees are more work than your business itself, but not having enough staff is more harmful to your business than the expense. Nothing is worse than promising more than you can deliver or a restaurant full of customers on a surprise busy night – have staff on speed dial. (that is an archaic expression – I guess you say to keep them in your favorites now- a-days).


Cut Costs

Dig deep, and check your books. Years ago a client was having a very tough time financially, and with the support of the manager they were able to cut costs for cheaper paper cups to extracting needless condiments from the self-serve coffee bar. With a simple look at a spreadsheet they were able to save hundreds of dollars per month. Take a look at what you buy every month, from shipping and packaging supplies, subscriptions to ink toner.



Your rapport with your clients, customers or users needs to be rekindled and reevaluated the same way any relationship in your life does. Take the time to check-in and find out what your customers think of your products, services and your business as a whole. Pay attention to the details or read between the lines when they give you their opinions, it’s not easy, especially for businesses that rely on technology or provide services that don’t come into contact with customers or clients directly like a store or restaurant.


Take a Break

Nothing. And I mean Nothing screws up your business more than you being tired, cranky, irritable and in need of a rest or reprieve from your day-to-day. It’s a sad way of life us Americans work all the time and forget about family, friends and the value of relaxing with a good book. They don’t call it “Running a Business” for nothing… you literally run your ass off. Usually, the best way to improve your business and re-ignite your passion is to take a break…. and by break I don’t mean a bottle of wine while watching Scandal.

If you have a tip to keep your head above water and be mindful of the little things that are important for your business let me know in the comments below or tweet them to @jenlew.

Redefining Women in Leadership

How 6 Powerful Women in Media and Marketing Redefined the Rules of Leadershipwomenleadership-hed-2015_0

It starts with authenticity

A valuable talk with panelists Liza Landsman, Sarah Thompson, Mika Brzezinski, Rebecca Minkoff, Dawn Hudson and Kristin Lemkau. I’m filing this post under “Must Watch Repeatedly”. AdWeek


Women are having a moment.
Ignited by Sheryl Sandberg’s manifesto, Lean In, the issue of gender equality became part of the national discourse.

And it has remained there thanks in large part to inspiring creative like Under Armour’s “I Will What I Want” campaign by Droga5 as well as evangelists like Mika Brzezinski, co-host of MSNBC’s Morning Joe and author of the best-seller Knowing Your Value and this year’s follow-up, Grow Your Value.

Droga5, MSNBC and Adweek all saw the issue of female empowerment as one to be addressed, especially given that recruiting and retaining talent are top of mind today. So we pooled our resources and, with some ninja scheduling efforts, brought together a formidable group of leaders from the worlds of banking, advertising, media, e-commerce, fashion and professional sports. Here, these extraordinary women share valuable lessons on leadership and insights on how they get the very best out of their teams, and themselves.

Mika Brzezinski, co-host, Morning Joe: I just want to ask by a show of hands, and we’ll go from there: How many of you see yourselves as risk takers? (All raise hands.) Wow, I did not expect it to be unanimous! What’s your biggest example of risk taking, Liza?

Liza Landsman, chief customer officer, I just joined, a brand-new startup, about four months ago. It’s a huge, audacious thing coming out of many, many years in corporate America.

Brzezinski: From eTrade? A comfortable job?

Landsman: As a chief marketing officer, I could have stayed for a long time. I’m in my mid-40s, and I just thought, if not now, when? And it’s interesting. A close colleague of mine said to me, “God, did you ever really consider that you have to be prepared to fail big and publicly if you do this?” And it never occurred to me. I’ve never made a decision based on fear in my life, and it seemed like a bad time to start.

Sarah Thompson, global CEO, Droga5: To Liza’s point, about seven years ago, I was very settled in a network ad agency. I had a lot of goodwill there, probably could have done anything I wanted, and I went to this tiny little startup agency called Droga5. I was also six months pregnant. I went in there and just felt like it was a point in my career—I was into my late 30s—that I would have regretted not doing something because of fear that felt instinctively right.

Kristin Lemkau, CMO, JPMorgan Chase: I take personal risks; I try not to take a lot of risks on my job without being thoughtful. One of the things you have to learn on the job is how to fail. When you’re at college, you get good grades and work hard, and it’s all equitable. But when you’re working, you need to actually learn to accept failure as important and necessary and part of your growth and learn that it’s OK instead of tearing your hair out.

Brzezinski: So, Dawn, do you like to take risks?

Dawn Hudson, CMO, NFL: I grew up playing competitive tennis. If you get on the court and play it safe and keep the ball in play, you’re going to lose. You’ve got to take some risks to see your opening, and you have to take it. And it actually has given me a lot of skills for the business world. You don’t want to take foolish risks, but success comes from taking appropriate risks. Wall Street rewards growth. Now I work for owners; they want growth, and that tends to not be static—that tends to be things where there’s innovation and big change. The ability to take risks is the ability to make big differences in businesses.

Rebecca Minkoff, fashion designer/co-founder, Rebecca Minkoff: I would say that I didn’t realize how risky some of the moves I made were. Moving here, no place to live, two suitcases, with an internship and then starting my company three years later on the heels of 9/11. Starting my company at 21 was a huge risk. Then we actually saw our biggest growth when the world was changing. Weblogs, as they were called, were just starting. Chat rooms were just starting, and I discovered these women were talking about me and the bags, and I thought I should probably talk to them. And every editor, every buyer said if you talk to your customer, it will destroy your career. You’re supposed to be removed. You’re supposed to be in your ivory tower, and we’re the people that should be talking to them. And my brother and I, who’s my business partner, said, “No, let’s talk directly to our customers. Let’s get on Twitter and let’s get on Facebook” when it went broad, and that changed the base of our company.

Lemkau: You know, one of the best pieces of career advice I got was: If you want to get your job, you need to make your own job bigger because women wait and pull back. If you’re confident in your job, they already see you there. Men do that. Women, I think, don’t naturally do it as much.

Brzezinski: Dawn, I do wonder about the differences between working for Pepsi and the NFL. That must have been a big transition.

Hudson: I knew the NFL well when I was at Pepsi; I signed a sponsorship deal with the NFL. I thought I knew the NFL, but that’s from the outside looking in. It’s a very different organization when you’re on the inside looking out. The commissioner called me and said, “Will you help me find the right woman for my senior team? Will you help me find my person? Is there any chance you’d be interested?” And I very quickly said, “I would, of course, be delighted to try to help you find the right person.” He said, “Well, let’s talk again in a few days,” and hung up. And all of a sudden, I’m saying, find the right person? I want this job. And I called the next morning and I said, “I want to do this job.” Then, [the domestic-abuse scandal around former Baltimore Ravens running back] Ray Rice happened. So many people said, “Will you take the job now?” I said, “Absolutely. I’d be making more of an impact now. Actually, it’s a better situation, and I think the league will be open to more change, and that’s a good thing for somebody new coming in trying to think of new ways to do things.” The biggest difference is not the fact that I’m back in a male-dominated sport or that I’m in sports; the biggest difference is that we are a collection of people working on behalf of owners, and we’re a league. And there’s a different dimension to that than a publicly traded company.

Brzezinski: Any challenges getting your point across?

Hudson: Honestly, no. I came in with a perspective of a point in time in my career where I’m not climbing the ladder anymore. I’m coming in to do a job to make a difference, and you can listen to me and I can help you, or not. It’s not that big a deal for me. It is probably the most collaborative group. For the former players I work with, it’s really not about the business or about the sport; it’s about why they got into the sport. And I’ve learned so much from them. It’s just such a pleasure.

Defining Your Value

Brzezinski: We’re all in leadership with brands to build. If you could put a number on your value, would you know what that number is?

Minkoff: I’m going to still try to figure it out. I know I’m valuable, obviously, but I think I’m still learning, I’m still growing. I’m still in the wide-eyed excitement of my career.

Brzezinski: So Dawn, for your last negotiation, did you know your number?

Hudson: I asked for it. I got it. I did it over the phone, too.

Lemkau: There’s a number and then there’s a value that you bring to the organization. I think I know the number. I would struggle with that a bit more than my intangible value to the organization, which is broader than that.

Thompson: What I can say over the past five years is I am much more clear than I was in the 15 years prior. So I guess my answer is, it took me a long time to get to, in total honesty, really knowing what my value is and expecting it.

Landsman: I would love to say yes. I think I know it. I think I still sometimes struggle to ask for it. Actually, I know I know it and I know I sometimes struggle to ask for it.

The Balance of a Personal Brand

Brzezinski: I feel like it’s talking about weight or something. It’s hard. So, let’s talk about our brand. My brand is: I’m Mika Brzezinski, co-host of Morning Joe and founder and creator of Know Your Value, and I teach women to understand what their value is and communicate it effectively. If that’s my brand in 20 seconds or less, what’s yours?

Thompson: Let’s see. I am Sarah Thompson, global CEO of Droga5, and my brand is providing the leadership to take great ideas and creativity and create influence in the world.

Landsman: I’m Liza Landsman, and I am pulling a sequoia out of the ground in birthing

Brzezinski: I like it. That’s a good one.

Lemkau: I’m Kristin Lemkau. I’m Natalie and Sam’s mom and I’m trying to lead an organization to follow a purpose instead of a product.

Hudson: Oh, that’s a tough brand to follow. I guess my business brand would be, I’m somebody that understands, observes consumers and figures out how to use creativity and innovation to create opportunities with consumers. It’s a real lens into people and what motivates them. From a personal standpoint, I’d really rather be known for being a mentor and a leader—of men and women, somebody who galvanizes teams to achieve what they didn’t think they could be doing.

Minkoff: I’m Rebecca Minkoff. My greatest creations, like Kristin, are my two children. Second, I have a business and it is fashion-based, but what we are really striving to do is make a product that is accessible, that makes us feel confident and that won’t break the bank. It’s also about empowering more women to be self-made.

Walking the Leadership Tightrope Without Falling Into Stereotypes

Brzezinski: So, we all know what our brand is. How important is it to draw on that as you play out the role of being a leader in your company? What are some of the challenges leading as a woman, and what are the surprising open doors that you’ve seen along the way?

Lemkau: I talk to my team a lot about the difference between being a team and a tribe. As a tribe, you have each other’s back and you’re much more invested in work, and I find I get their output from them. They feel their work is more meaningful; they understand the value of it. I don’t know if that’s a gender-based thing. I’ll tell you, men are rallying around it, too. It just makes work feel more purposeful.

Thompson: I feel incredibly comfortable and confident now that I have a different style than many men that I work with who are leaders. And I like that style, and I know the results that come with that style of bringing tribes or teams together and getting everyone focused on a common vision and not always being the person who has to win the meeting.

Minkoff: I think it’s challenging sometimes because I don’t like to ever be a bitch, right? I want to lead by being nice, but then sometimes the team might not take you as seriously. And in my industry, being that it’s more female-driven, you see the women that are considered the ones to look up to as more mean and catty. It sets this ongoing example of how you should act. It’s an internal struggle for women at least in the fashion industry.

Brzezinski: Absolutely. I think you’ve tapped into something that is a huge issue for women as they develop their leadership skills. Knowing the difference between friendly, warm relationships and wanting to be friends with everybody and being tough and being a leader. I struggled a great deal before I got fired from CBS. I look back on my career there, and I realize I was friendly with like 100 people. And that’s unsustainable. It’s also not necessarily a way of life that generates respect. It’s respect that needs to come first; so all those qualities and ability to know where people are coming from are great, [but] they’re also stumbling blocks for us. Does that make sense?

Landsman: Yes. In a weird way, it’s the same with my children. I love them and I also like them, but there’s no question that I’m the parent and they are the children and we’re not friends.

Lemkau: People just want to know that you care about them, and part of caring about them is being honest with them or telling it to them straight when they’re struggling and even if they’re not making it in a role. If they know you care about them, you can be nice and tough.

Brzezinski: But the balance that Rebecca’s talking about is, sometimes we come off as a stereotype, and I do think that still is a little bit of an issue. Dawn, it doesn’t seem like you’ve worried about this.

Hudson: I would say my perspective has changed around teams because I think the definition of teams has gone from being linear—who works for you—to being matrix cross-management—leading people across different functions, and that really becomes an appreciation of diverse opinion as opposed to just gender-based. So I found myself focusing more on how do you teach people to be the good members and willing to offer different points of view in a team environment because it’s that diversity of experience and opinion that leads to better, quicker decisions. So it’s evolved for me a little bit more than just a male/female thing to more about, how do you encourage teams to respect different points of view and get them on the table?

Retaining Good Talent Starts With Good Managers

Brzezinski: I want leadership tips on retaining talent. How are you the greatest boss ever to work for?

Landsman: I have one of the closest mentor/mentee relationships I’ve ever had with a woman who, when she first worked for me, I gave a terrible performance review. And I worked at an organization where people did not do that. And she said, “I’m shocked. And why are you being a bitch about this?” I said, “I’m not. It’s because I think you’re incredibly talented with so much potential.” Sometimes you’ve got to be cruel to be kind.

Thompson: I know I have really high expectations and the agency works really hard across the board, but positioning people for success means empowering and believing in them. And I know certain people have moved up the ranks in our organization and have been pushed out of their comfort zones just like I was at different points in my career—and I think that is the world of leadership. It’s belief but not blind belief.

Brzezinski: And to your point, Liza, about that person that you gave the critique to, I truly believe that some of the best people I have worked with, I am incredibly blunt with from the get-go. The relationship had a place to go.

Landsman: I think for high performers sometimes that’s the thing that holds them back, which is that they are consistently told how wonderful they are …

Lemkau: No, but to get that person who’s been overpromoted and overpraised and who believes their own bullshit in a bad way. If you really care about them, that will make the toughness feel kind. They know you have their interest at heart and that you believe in them.

Hudson: The one thing that continues to come out of almost every personnel study I’ve seen is that people leave because of the immediate boss. (All signal their agreement.) The importance of the immediate boss to what they believe in their career, where it’s going to go, are they going to get training? Are they going to get development? Are they going to get sponsorship? It is so much the organization of great culture. They could be doing great things. They could be growing. Today, it’s about authenticity, and that doesn’t mean mushy kindness and it doesn’t mean meanness all the time. What it means is that I understand you, you understand me, and we are able to have an authentic relationship. I’ve spent a fair amount of my career mentoring women of color who are a key [group] for the business going forward. They’re graduating from college at high rates, they’re going to be a bigger part of the workforce, and they have a tough time getting an authentic relationship because they often have both a racial and a gender difference. And so they don’t feel able to speak freely, and the boss doesn’t speak freely to them either. If you don’t have an authentic relationship, then you can’t build from that to give direct feedback to a sponsor. So really, working on authenticity is what we want to do.

Lemkau: And you can show your scars—you’re not trying to be perfect. You let them know you have weaknesses, too, and it’s OK.

Minkoff: I think listening is key. No matter where they are in the organization, they can come to me and say, “I’m having a problem.” Don’t say, “Go speak to HR.” Also important is knowing that nothing you ask of them you’re not willing to do yourself.

Leadership Advice From Those Who’ve Made It

Brzezinski: We’ll close by just going around the table—leadership advice. Mine would be: Respect first, friendships follow. Liza?

Landsman: Certainly that, but I would also say: Know where you are going because you can’t bring people with you if you don’t know that.

Thompson: I’d say: [Have the] confidence to roll the dice. Sometimes a decision needs to be made and be comfortable weathering it if it’s a failure and have the energy to move on fast.

Lemkau: Learn from everybody, but be yourself. Be confident in who you are and your style.

Brzezinski: That’s hard. That takes years sometimes. Dawn?

Hudson: Share a vision.

Minkoff: Be your own entrepreneur whether or not you work for someone else. I’m most proud when someone says, “I quit. I’m starting my own company.” That’s what I’m most proud of.

Brzezinski: Very cool. Ladies, thank you so much.

Mika Brzezinski

Photo: Kevin Scanlon; Makeup: Wilbert Ramos; Dress: Karolina Zmarlak

As co-host of MSNBC’s Morning Joe, Brzezinski’s success didn’t happen overnight. It took time for Brzezinksi to realize her value and to share those lessons to help empower women in the workplace. Aside from her best-selling book, Knowing Your Value, and this year’s follow-up, Grow Your Value, she has partnered with NBCUniversal on a series of live, Know Your Value events across the country. Each conference gives women networking and coaching opportunities to help create a plan for success. The next event will be held in Boston on Oct. 23.

Dawn Hudson

Photo: Kevin Scanlon; Jessi Butterfield/Exclusive Artists

A self-described hard charger, Hudson is no stranger to adversity. Before serving as vice chairman of strategic consulting firm The Parthenon Group, Hudson spent 11 years at PepsiCo, where she rose to president and CEO of Pepsi-Cola North America. Hudson revived the cola wars and in 2002 convinced the NFL to replace Coca-Cola with Pepsi as the league’s official soft-drink sponsor. Hudson also held key roles at DMB&B and Omnicom. She joined the NFL last year, where she dealt head-on with the league’s domestic violence and deflategate controversies.

Liza Landsman

Photo: Kevin Scanlon; Jessi Butterfield/Exclusive Artists

Landsman has never been one to shy away from taking chances, leaving IBM in the ’90s to join the Internet startup Flooz as employee No. 11. She made another leap this year, leaving her CMO post at E-Trade for the startup shopping site (and Amazon challenger) as chief customer officer. “I’ve never made a career decision out of fear,” says Landsman, who has also held top jobs at asset management giant BlackRock and Citi and serves on the board of Choice Hotels. “This was a once in a lifetime opportunity—and if not now, when?”

Kristin Lemkau

Photo: Kevin Scanlon; Jessi Butterfield/Exclusive Artists

Lemkau came to JPMorgan Chase in 1998 from AlliedSignal (the predecessor to Honeywell), rising through the ranks to become CMO in January 2014, a role that gives her responsibility for brand, advertising, media, sponsorships, marketing and market research. She also oversees communications for Chase-branded businesses. Lemkau, who is on the board of the Association of National Advertisers, believes taking personal risks is the only way to achieve success. “Learn to accept failure as an important and necessary part of your growth,” she says.

Rebecca Minkoff

Photo: Kevin Scanlon; Jessi Butterfield/Exclusive Artists

For Minkoff, it took some digital media savvy, an iconic handbag (the “Morning After Bag”) and an assist from her entrepreneur brother Uri Minkoff (her company’s CEO and co-founder) to ignite a global lifestyle brand in 2005. Her fashion-forward collection, which includes apparel, footwear and jewelry, is sold in more than 900 retail stores worldwide, including Rebecca Minkoff boutiques in New York, San Francisco and a high-tech flagship in Los Angeles. Minkoff also plans to open a “smart” store in Chicago this fall.

Sarah Thompson

Photo: Kevin Scanlon; Jessi Butterfield/Exclusive Artists

Thompson left Bartle Bogle Hegarty, New York, in 2008 to become president of then-fledgling agency Droga5. Now with some 450 employees across three cities, Droga5 has become a powerhouse creative shop famous for award-winning work like Under Armour’s groundbreaking “I Will What I Want” campaign. Thompson was named CEO of the agency in 2013 and last year took on global responsibilities. About success, Thompson says: “It’s never been about purely seniority or monetary gains; it’s about leading people toward a common vision.”

This story first appeared in the Sept. 28 issue of Adweek magazine.

Instagram Landscape and Portrait Updates
New Instagram update 2015 – You can now post full-size landscape and portrait photos. It’s no longer hip to be square!
You are not constricted to square photos. Instagram now supports any size images.

From the Instagram Blog
Today, we’re excited to announce that — in addition to square posts — you can now share photos and videos in both portrait and landscape orientation on Instagram. Square format has been and always will be part of who we are. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to. It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end. Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square. Once you share the photo, the full-sized version of it will appear to all of your followers in feed in a beautiful, natural way. To keep the clean feel of your profile grid, your post will appear there as a center-cropped square.

We’re especially excited about what this update means for video on Instagram, which in widescreen can be more cinematic than ever. While we’ve historically had separate filters for photos and for videos, all filters will now work on all types of moments. You can also adjust the intensity of filters on videos, too.

We continue to be inspired by the creativity and diversity of the Instagram community, and we can’t wait to see what you create next.

More updates and new features.
Jen Lew Instagram
  1. New direct message features.
    You can now directly send images right from any post privately to other Instagram users. You can then carry on the conversation with text only similarly to a normal text message.
  2. Instagram ads release September 30th.
    We are preparing to learn, use, and teach you what you need to know.

  3. Unified photo and video filters.
    Now any filter can be applied to your Instagram post regardless of its format (photo or video).


How do I upload a photo as a portrait or landscape?

Once you’ve selected a photo or video from your phone or tablet’s photo library, you can choose to share it as a portrait or landscape instead of a square:

  1. Tap to switch the photo from a square to a portrait or landscape.
  2. You can touch the screen to move the photo and adjust how it fits within the frame. Use the grid to help you frame the photo.
  3. Tap Next to apply effects or a filter.

Once you share it, the photo or video will appear as a portrait or landscape in Feed. You can share photos and videos with aspect ratios between 1.91:1 and 4:5.

Note: In grid view on your profile, photos shared as a portrait or landscape will appear as a center-cropped square.

Instagram image size used to be 612px by 612px but then switched to 640px by 640pxand on July 2015 switched to 1080px by1080px to keep up with Retina and other high resolution displays available on smartphones, tablets and laptops. Current image size is1080px in width X 1080px in height.
Let Louie C.K. Simplify Your Decision-Making Process

Louis C.K.: comedian, philosopher, problem-solver. The next time you’re in an analysis-paralysis decision-making panic, apply his “70 percent rule,” which he explains in this month’s GQ.

…My rule is that if you have someone or something that gets 70 percent approval, you just do it. ‘Cause here’s what happens. The fact that other options go away immediately brings your choice to 80. Because the pain of deciding is over.

And…when you get to 80 percent, you work. You apply your knowledge, and that gets you to 85 percent! And the thing itself, especially if it’s a human being, will always reveal itself—100 percent of the time!—to be more than you thought. And that will get you to 90 percent. After that, you’re stuck at 90, but who the fuck do you think you are, a god? You got to 90 percent? It’s incredible!
And there you have it, Louis C.K.’s foolproof way to achieve 90 percent satisfaction in all areas of your life. You’re welcome!

By Margaret Lyons

Louis C.K. speaks onstage at “Howard Stern’s Birthday Bash” presented by SiriusXM, produced by Howard Stern Productions at Hammerstein Ballroom on January 31, 2014 in New York City.

KISS …it’s not just an awesome 80’s band! Keep It Significant and Shareable

Keep it Simple Stupid is the chalkboard design currently on my office wall. It’s a fantastic reminder for me to not let the complexities of having a multitude of clients thoughts, wants, needs and expectations consuming me.

KISS Keep It Simple Stupid Chalkboard Wall at Jen Lew

KISS Keep It Simple Stupid Chalkboard Wall at Jen Lew

But, this recent post in Social Media Today expands the principle with at new acronym Keep it Significant and Shareable. This resonates with me on a whole other level in regards to Social Media.

Significant: A significant post is one that is deemed relevant by the target audience you are posting it to.

Shareable: Content that’s shareable, means there is little friction in order to easily share it with your friends, colleagues, spouse or extended family.

read more from this article in Social Media Today 

6 Exceptional Ways to Rock at Social Media

First, The most important tip is… you are not alone. Every small business owner is over worked, struggling to do 900 things on a to-do list thatrockatsocialmedia has 3,000 things on it. When you are ready to tick the “I must do some Social Media” off on your to-do list or at least “focus on promoting your business online via facebook or any other social network” – just follow these quick and easy steps.

6 Exceptional steps to Rock at Social Media

[list style=”correct”]

  • Create profiles on ALL of the top Social Networks – Facebook, Twitter, Google+ (Places), Instagram, Pinterest, Linkedin
  • Complete each profile with ALL the information your potential customer might need, address, phone, hours, offerings, photos, testimonials
  • Now Choose just One – one… just one social network and focus on it! Don’t overwhelm yourself with feeling like you need to post everywhere – make your life simple and just focus your attention on the one network you feel most comfortable. Then over time expand your reach – when you can or when you can hire someone to help you.
  • Post often… often means 1 – 3 times per day…not just when the mood strikes you. Choose times of the day that work for you – then see how those times affect your engagement.
  • Create a calendar or strategy. Decide on what you would like to post – BEFORE you post. Create an outline of events you have planned for your business ahead of time. The great thing is ..there are always holidays, specials or sale items or introduced a new product or service. Time your posts to focus on those items. If your business is a service industry and not much changes – think of posts that deal with your service such as; the weather or new tools that are available, funny incidents that happen, highlight employees, the town, environment. There are a number of factors that are related to your business that might not necessarily be just “hey 2 for 1 special tonight”. Think outside the box.. but not too far that your fans and followers won’t get it. Post about your entire business environment not just about selling.
  • Now that you are focused on your engaging content – be sure to includes photos with written copy along with the photo. Tag and link to friends and other businesses, use instagram, vine or youtube to share content from your other networks. Retweet, Pin or share posts from others on facebook, pinterest and twitter. Always remember to LISTEN to your customers.. read their posts and see what they are talking about — you just might find some interesting content for you to share or develop new content your audience will like.


Just remain consistent and don’t get overwhelmed by it..  just do it. Your social media efforts will most likely increase your business sales by a significant percentage if you stick to it. Keep trying, keep coming back to this blog and checking facebook for social media new, tips and tricks.

As always feel free to share these tips with your friends. If you have more suggestions or need advice just post a comment below.

When, Why, How to connect Facebook and Twitter

connectfacebookandtwitter jenlew.comPosting the same post on Facebook and Twitter is a controversial topic for me.
Here are 3 simple rules.

  1. You should post unique content on each social network as often as possible.
  2. Connecting a Facebook Business Page to Twitter is great, Go at it! You can post to Twitter as much as you like.
  3. Connecting Twitter to Facebook I don’t recommend it – but sometimes it might be right

My friend Fran who is a savvy business woman using social media to stay connected with her clients, is a perfect example of how and when to consider posting from Twitter to Facebook.

When I began coaching Fran, she decided to focus on learning Twitter and getting comfortable with using it – so we decided to link her Twitter page to her Facebook business page. This strategy was used because she was afraid she would not have the time to post on both social networks and Fran wanted to learn how to use each network individually.

We considered our options and we decided better to stay connected with fans and followers on both networks – at the same time because in her case, not all the same followers were on twitter that were on facebook.

This was a temporary strategy – now that Fran is comfortable with using both Twitter and Facebook. She has wisely decided to stop her Twitter posts from posting to her Facebook wall and wants to now only have Facebook posts go to her Twitter feed.

This is smart because posting multiple times per day on Twitter is great, while posting multiple times on Facebook can be annoying at best and tune out your customers at worst.

So please keep in mind; that I do not  recommend this strategy to everyone… and I do not think that it is the correct way to go in all circumstances. This situation worked for Fran. How you choose to post on your networks is entirely up to you and depends on where your comfort level lies and where your community will respond best to your efforts.

Social media, while there are a few hard rules — it is a marketing tool that should be used strategically. Not all networks work together and not all posts belong on each network.


How to connect Facebook and Twitter


connect facebook to twitter

  1. Log in to the Facebook account you want to associate with your Facebook profile.
  2. In the URL bar type
  3. You will see options to link your personal page and an option for your business page.
  4. Click Link to Twitter
  5. Choose what activities you would like linked.
  6. Save Changes

Your Facebook posts will now post to your Twitter feed.

Tip: Be mindful that Twitter only allows 140(ish) characters while Facebook now allows 5,000 characters. You might want to do a follow up Tweet if you post a long facebook post that goes on Twitter.

How to connect your TWITTER account to a FACEBOOK Business Page

connect twitter to facebook

  1. Log in to the Twitter account you want to associate with your Facebook profile.
  2. Go to your Settings menu’s Profile tab.
  3. Scroll to the bottom and click Sign in to Facebook and connect your accounts.
  4. When prompted, select the privacy settings for who will see your Tweets posted to your Facebook wall. It is set to public by default.
  5. Click Log in with Facebook and enter your Facebook login credentials.
  6. Click Allow to accept permissions.
  7. In your Twitter profile settings page, Select the page you’d like to connect to.
  8. When prompted, click to allow permission to post to the selected Facebook Page:
  9. Your Tweets will now post to your Business Facebook Page  wall and your username will be displayed there as well.
    @Replies will not be posted.

Tip: When posting from Twitter – try to NEVER use a hashtag on Twitter that will then go to Facebook.

Do you appreciate my free tips? Let me know your thought in the comments section – or start a conversation on your own facebook or twitter by sharing this post.

Timeless Social Media Tips

Social media may change, new features, designs, advertising options and new networks may enter the market.

These 15 tips will help ensure that your social media efforts will survive the test of time.

  1. Listen to your customers
  2. Participate and Collaborate
  3. Make sure all profiles are complete and up to date
  4. Set notifications
  5. Connect with your peers – Join Groups and Chats
  6. Create a strategy
  7. Cross connect your email and social network contacts
  8. It’s not a numbers game – Never buy followers or fake fans
  9. Experiment, try different tactics and switch it up
  10. Time your posts
  11. Use Advertising and Promotional options available for each network
  12. Monitor insights and analytics
  13. Stay up-to-date on trends, updates and new features
  14. Keep your posts short and shareable
  15. Be Authentic, Be Courteous, Be You
10 tips for handling a social media crisis

A social media crisis can rear its ugly head at any moment.  This could be the act of a disgruntled competitor spreading rumors online, a previous employee posting on your business facebook page, an unhappy customer with a big, loud voice on yelp or a neighbor posting a damaging video on you tube.

No matter what the catalyst or degree of damage, you should be prepared to make an informed decision and have an established plan with an outline of how to react.

Most commonly, a social media crisis won’t just go away or resolve itself on its own – it will go on for an uncontrolled period of time potentially damaging your business. Worse, it may continue to grow aggressively spiraling out of control; spreading rumors, speculation and misinformation. All of which result in your business being shown in negative light, mared for an extended period of time, or irreparably damaged.

Hopefully the uncertain what if will never happen to you or your business, and you will never need social media crisis management but it never hurts to be prepared.

Here are 10 tips for handling a social media crisis

  1. Respond within 24 hours only if 1 – 7 can be done, if they can’t — keep quiet and let your influencers do the talking
  2. Don’t act out of anger, take things personally or be emotional
  3. Stay on message, say as much as you need to, and no more
  4. Be humble, gracious, sincere and if it applies — own your mistakes
  5. Do not talk trash, point a finger, place blame or name call
  6. Reply with a message about what you’ve learned from this situation, and how you’re going to prevent another incident from happening in the future
  7. Be honest and thankful that your customers brought the matter to your attention
  8. Do not (in almost ALL circumstances) delete the remarks, remove the offender or block them
  9. If needed, issue a public response in the form of a press release. Declare your statement to news outlets – before they get wind of what’s been written on social networks
  10. And for the love of pie, please be prepared and have a social media crisis plan in place

Think about how you should handle the worst of situations. Take control of the situation ahead of time and be prepared with a social media crisis plan. 

  • Know what to do and who’s in charge before a crisis happens
  • Include your staff, trust them and keep them informed — enlist their help and support
  • Always be listening and monitoring your social networks – not just when a crisis occurs
  • Know who your influencers are; (peers, loyal customers, local papers, surrounding businesses) reach out to them.
  • Measure the situation and see if your community of influencers will step in and correct things without you needing to do anything

Be sure to keep your crisis plan flexible and consider response tactics that can be scaled to fit any situation. No one crisis will be the same as the next, the business who maintains a calm focus will inevitably end up in a good position.

When the social media crisis is over, evaluate the situation. Include your staff in discussion and focus on what exactly happened, how it was handled and if it can happen again. Collectively determine how situations might be handled better in the future. Then update your social media crisis plan again.

In any situation, your best bet is to stay calm, be prepared and don’t let ’em get to you. You’ve worked too darn hard to let some jackoff with an opinion and a keyboard ruin all that you have built.


Have you experienced a social media crisis with your business, let me know in the comments.

Your facebook news feed got you frustrated?

There’s a lot of blogger chatter that Facebook pages are slipping away in your news feed. People say that facebook wants brands to buy promoted posts or ads, so page posts aren’t showing up in friends news feeds.

Local businesses rely on you to see their content. 

Here’s what you can do to add businesses and brands that you want to hear from, to your news feed.

It’s very simple: Click on the Like icon on the right of the business page. Choose Get Notifications, Show in News Feed and/or Add to Interest Lists.

If a business, brand or friend has a Friend page and not a business page… be sure to Subscribe and their posts will always find their way to your news feed.

Remember, you have control over what you see in the facebook news feed. If you see a great post and want to see more like it, just click, Like, comment, or share. See something stupid or annoying? Hit the drop-down arrow next to it and hide the update or report it as spam.

These tips teach Facebook what you like, and will make your news feed live up to its potential as a source for what you truly care about.

For more facebook and social media tips.. check out my facebook page and click show in news feed!

If you have any thoughts on this or have seen a difference in your news feed lately I’d love to hear your comments.

10 Tips and How To’s: Create a Facebook Business Page Like a Pro

jl_facebookhowtoThe following 10 Tips and How To’s are exactly what you need to know to build an effective facebook page like a pro!jl_facebookhowto

By now you realize that just having a page isn’t enough. You need to engage and offer value to your customers, fans and followers. Your Facebook business page is like a huge billboard except that it’s free. Your customers are there, their friends are there. And you can say a heck of a lot more on a Facebook page than you can on a billboard.

  1. Pick a name
    Picking a name seems like a simple task, but you need to make sure that you pick a name that is consistent with what your customers know you by – so that they’ll find you when running a search. Use your businesses full name ..but don’t fill the space with anything generic like Pancake Palace-the best pancakes around. Just keep it simple and clear Pancake Palace.
    Keep in mind that if you have multiple locations or plan to have more locations or divisions in the future, you’ll want to keep that name consistent — so choose wisely. Tip: Keep that name within 25 characters. Not only is it simply good practice to keep it short, but it’s vital for effective marketing and advertising.
  2. Create a vanity URL
    The best way to easily promote your facebook page, is by placing your vanity URL into emails, fliers, website etc..
    My vanity URL is
    Read my post about building a Linkedin page, I explain in more detail why this is necessary. In short facebook user names present a better opportunity for you to promote your page clearly and effectively to obtain more Likes.
    How to claim yours: Edit > Update Info > UserName
    (as of writing this, facebook allows a name to be changed once and you must have over 25 Likes to claim a vanity URL)
  3. Update your About section
    The most effective way to drive traffic, maintain awareness and build customer loyalty is to keep your customers informed. Describe your company in detail, include your website, hours, location, reviews and any and all information pertaining to your business. The more facts and information the better. However, I do not suggest fluffing your page with a ton of quotes or political opinions ….leave that stuff for your personal page.
    Completing your about section will optimize your page for Search Engines (SEO). Facebook pages are indexed by Google! You need to load the About section with keywords, just as you should do on your website.
    How to update your About section: (Admin Panel > Edit Page > Update Info), update the Description, Mission, Awards and Products, filling it with relevant keywords.
    Now… Google will be able to find you… for free! There that’s your first lesson in SEO.
  4. Cover Photo & Profile Photo
    Utilizing these will assist in building a dynamic Page. Do not over look the importance of your brands image and logo as your cover/profile photo. Facebook timeline offers a huge landscape to tell the story of your business. There are two important elements Cover Photo & Profile Photo.
    Cover photo dimensions are 851 x 315 pixels, profile photos 180×180 px. Facebook says you are not allowed to “promote” your business in the Cover Photo area but I’ve always been one to do things until I’m scolded for it… and this is an area to follow my lead on being that kindof rebel. If you want to simply upload a photo as your cover image — You can adjust a photo to fit in the space but I highly recommend creating dynamic and fresh art work incorporating your logo, and timely promotional information in this area.
    Your profile photo should be your logo or a specific photo of what it is that your business sells. If YOU are your business or if you are known as the face of your business I highly recommend including your photo AND your logo in your profile photo. People want to hear from people, so try to use an engaging image that is welcoming and friendly.
    If you need art work for your facebook page please email me for rates. jen at jen lew dot com.
  5. Apps n’ Tabs
    Utilize your facebook page to promote your other social networks, e-marketing lists, blog or website! The App/Tabs area (below your cover photo) features clickable images that are important to your business success. This is an area that a lot of businesses neglect. There is no reason not to utilize this area to it’s fullest extent, plus Facebook has made it easier to incorporate a few other social networks you are hopefully already using like Instagram, Pinterest, Various E-Marketing tools etc.. the possibilities in this area are endless and is fully customizable. With a bit of tweaking and original art work this area can be unique to you and your business.
    To change the apps on your timeline: Toggle the arrow on the Right side of your Timeline App section > On the top right corner of each app the dropdown offers the option to Swap position with: > highlight the app you want to be visible and swap with one already listed. To change the image Click Edit Settings at the bottom of the dialogue box > click custom tab image.
    For custom/unique images and develop custom apps for your page that are unique to your business please email jen at jen lew dot com.
  6. Create Milestones
    This is a great opportunity to tell your story and let your customers know about you throughout your pages Timeline. Create Milestones and talk about where your brand has been and how far you’ve come. Attach related photos to those stories. Share with your fans when your doors opened, take a picture of your first dollar, what new offerings you created… Get creative!
    To create Milestones: Click Event, Milestones tab at the status section > Input information > Upload photo > Save.
  7. Featured Likes
    This is not only a great resource if you have multiple facebook pages related to your business, but you can build community engagement by liking other businesses in your area or promote products that your business sells.
    Within the Likes box under your Cover Photo, five of your Page’s Likes will be featured. By default, the Pages that are displayed here will be random… you should customize them and chose the ones you want.
    How to control your featured likes: Admin Panel > Manage > Edit Page > Featured.
  8. Assign Administrator Roles
    If you manage your Page yourself and no one else will touch it, you can feel free to skip this part. But if you have a person or team helping out, you need to consider assigning roles. Think about who will monitor your page(s) effectively. Allow for various levels of control with Facebook Page admin roles. How to assign facebook admin roles: Edit Page > Admin roles > Type names of people > Click role > Save Changes. 
  9. Develop a Strategy
    This is vital to building a successful facebok page. Now that your page is looking good, you have to set up a successful strategy of what you are going to post. Randomly posting about different things as the mood strikes you is not going to best utilize your time, efforts and pages effectively… especially if you are trusting someone else to do it for you.
    To create an effective strategy: I suggest beginning with the WWWH method: Who – Why – What – How
    Who: In my opinion the key to effective social media is determining your business voice — is it serious, silly, informative, fun? Your best guidline to determine this voice is emmulating how you speak to customers in person. If you find you answer the same questions over and over to guests or clients or investors… then find ways to create engaging answers to those questions and post online. Why: Determine your goals? Do you want to focus on new customers or maintain loyalty of current customers? Do you need to broaden your over all reach? Do you want to engage more with fans friends and followers on their pages and post less? What: Do you like to promote timely information and offer timed specials? Continue asking the big overall questions and then form a calendar to outline How. I can not stress the importance of a strategy enough. Answering these questions and developing will make posting much easier and more effective.
  10. Create a Content Calendar
    How: Mapping out your posting schedule and creating an events calendar a few weeks in advance will not only benefit your bottom line, but is the best way to coordinate your internal calendar with your external promotional calendar.
    For example: your business is launching a new product in April. You and/or your marketing team should discuss the launch and all the elements involved so you can use social networks to drive awareness and interest. Decide if there will be posts leading up to the launch in March and May too?
    Use the admin roles management tool and determine who will be posting and at what times. Creating content ideas and themes of topics to discuss in a calendar eliviates the guess work and the allusive . “i don’t know what to post today — eh…i’ll think of something tomorrow” syndrome.
    I am aware that everyone reading this is a busy entreprenuer with a multitude of tasks and to to do’s on your list.
    I know, Tips #10 & #11will go in one ear, and then out the other. You probably won’t do it. It’s my greatest challenge with every client. I do it for you and just taking the time to collaborate on forecasting the months/years ahead is challenging. This is why companies hire internal marketing departments and Social Media Consultants, I can not stress enough the importance of building structure, and consistency in your brand voice.
    But once you do it… it will make your life much easier and all your efforts much more worthwhile.

Yay, i’s time to start Posting!
Stay tuned for next weeks post about how to post effectively on facebook and increase your Likes!  In the meantime… build up that page and keep in touch with your customers, fans and followers! 

I love your questions!! Please share them below in the comments section or on twitter and facebook… don’t be shy! I often get emails from people who ask similar questions. By posting your questions publicly, everyone can benefit.
I’d also love to hear if you found this post helpful… the more I hear from you.. the more effective these posts can be!

To keep in the know, and up to date on all that is Social Media follow me on Twitter, Facebook and Linkedin.


10 Trade Show Social Media Tips – To do at the show!
Your booth is set up, and all of your paper work is ready to write those orders. It’s time to set your phone a blaze…and social network your days away. Use your down time wisely! These simple tips will build your brand and make the most of your Trade Show efforts.


There are few things more important than obtaining leads. Building your contact list and obtaining email addresses of everyone who walks by or comes into your booth is an  important component of your participation at the event.  At the NYIGF 2,800 exhibitors and 35,000 buyers will be attending the show, leads equal sales so that’s a lot of email addresses …use all of this traffic to your advantage.

Here are a few ways to effortlessly build your contact lists that you can use for email newsletters and social networks.

  • Sign up sheet. Nothing is more simple than to have a journal, or paper on a clip board available to obtain email addresses. If you can’t do anything fancy…at the very least do this – something is better than nothing and nobody will judge you for the presentation.
  • Business card drop. A bowl a cool box, whatever you use – offer your future buyers a quick and easy spot to drop a card. *super tip: make small pieces of paper available and a pen – lots of buyers have ‘forgotten’ their business cards. Buy a cheap little spiral notebook they can rip a page from.
  • Raffle. Simple business card drop – everyday or every hour or day or at the end of the show a lucky winner get’s a prize! – pick a winner!
  • Take Notes. This trick is something that I was very attentive to.. on every email, business card  or order sheet I wrote notes that helped me remember who customers were. Little things to jog my memory and give me something to chat about personally when I followed up.
There are a multiple of email marketing tools to choose from. Depending on the size of your contact list – you can even find free services. Send an email out to announce that you are at the show. Include your entire email list and tell them where you are and how fantastic your booth looks. Mention, sales, specials and your social media links. *super tip: If you have customers or buyers in the city that you are in for the show email them individually, let them know you are in town. Invite them to the show or if you have a free day or some time, stop by and visit them.

  • Take tons and tons of photos and videos. Tons of your booth, hotel, street, restaurants, subway, trade show lines, other products, booth neighbors… etc. Take a pic of anything and everything. You don’t need to post them all, but you never know what you’ll want to post or blog about later in the day or after the show.. and photos tell the best story.
  • Instagram. Use Instagram to add a little pizzaz to your photos and tag the trade show location or city you are in. Use hashtags and follow new friends. Share your instagram posts across all your social networks by linking to facebook, tumblr, pinterest, twitter, posterous etc…
  • You Tube or Vimeo. Have you heard that photos and videos are the most searchable and valued content on the internet…well..they are. We’ve all seen hilarious viral videos. If you have that video camera/phone handy you never know what situations may arrise. Take videos of interesting experiences and exciting events. Be sure to talk about how much fun you are having, what a great success the show is, how great your booth looks, how super your staff is holding up, how amazing your spouse or friends have pitched in…etc. *super tip: try to get yourself in the videos, everyone loves to see the owner or principal of a company.
4. BE SOCIAL  Twitter, Facebook, Pinterest, Google+, Linkedin
  • Post it. Feel it. Mean it. Say it. Don’t be shy. Be as genuine as possible. When a potential new customer comes into your booth and thinks your product was the best thing they ever saw? Well tweet it, post it. Let the world know. I bet there are others who agree or want to come by and see or view your website. *super tip: post more to twitter, pinterest and instagram – not facebook. Keep facebook posts to no more than 3x per day.
  • Follow it. / Like it. Everyone you meet. You’ve just written a new order, now Like and Follow that buyer immediately. That order is written, your delivery date is set. Tweet the big news and say thank you to that person. Let their fans, friends and followers know you just received a signed order. Let the world know you are now associated with them and it’s a great way to keep a record of what happened after the show once it’s all done. Check that contact sheet you are building, or look through the cards in the bowl – follow/like them. It’s the easiest way to keep in touch and send them a follow up later.
  • Tag it. If you have just met your new best friend, take a photo of the two of you, tag them on facebook or instagram. Be sure to use a hashtag and set your location.
  • Pin it. Did you just see the cutest, best, most functional, fabulous new product while you walked down the halls of the show.. well pin it.
  • Tweet it. NYIGF is coming up #NYIGF ..use hashtags! Monitor what’s trending, search for mentions of you, your product, your business. Reply, Retweet and chat.
People that attend tradeshows aren’t looking for the hard sell. Instead, try to educate them about your business and how it can help them achieve their goals. Remember, it’s not all about you! Your products, price point, sales strategy, marketing strategy are all benefits to they buyer. Keep this in mind both in person and in posts.


If you are a savvy blogger, you know the power of blogging, tagging, categories and back links, use these tips n’ tools to your advantage and post live at the show. Don’t forget to name buyers, new friends and take lots of photos. If you don’t have a blog ..yet.. write down stories about the show. Shows are always filled with inspiration, keep a journal. Jot your thoughts, funny experiences and interesting new ideas down. Whether it’s a blog post or a piece of paper, you can always use the ideas later to post on social networks, to use as a tool to remind you of interesting things and the people you met or a post show blog post.


  • Announcements. Let your customers, buyers, leads, friends know you are at the trade show.
  • Launch. New products, are you at the show launching a new product or this seasons new styles, maybe you’ve chosen a few ‘best sellers’. Post these selections on your website – mention leed times and availability.
  • Offers. What are you going to do with all those samples that buyers have been touching for days? Give it away, Put it on sale or have a contest!
Social engagement vs. Personal engagement it’s all a balance. Stand don’t sit and don’t spend a lot of time on your phone. The trick to keeping socially engaged and personally engaged is not looking down at your phone the whole time. You want to make eye contact and talk to people so you might need to write down a few thoughts quickly and then tweet or post about them when you take a break. Nothing is worse than walking into a booth and the person is on the phone and doesn’t bother to engage you right away because they’re too busy tweeting. That potential buyer doesn’t know that you are totally psyched they walked in because they saw that their tag says Anthropologie… they just know you are not paying attention to them. Hold off tweeting your pal 3 booths down about the news 🙂


While social media is hugely important for engaging, sharing, and building your businesses digital profile. Nothing is more important than good old fashioned person to person networking. Shake hands, meet new people, chat with your booth neighbors and talk to absolutely e v e r y o n e!


This is almost impossible to do while you are the shows, but I’ve got some friends who somehow every night while back in their hotels review they’re newly obtained business cards and send an email, tweet, linkedin, facebook message to their new contacts. It’s impressive and will put you and your business way ahead of the pack. If you can not do this while at the show be sure to do it back at your office. It can not be stressed enough… FOLLOW UP! It is super important to call, email, send a carrier pigeon whatever you do…just be sure to do it. Most companies drop the ball on this, so here is where you will have the greatest advantage. Take those lists and business cards and put them to work for you. Upload the new contacts to all of your social accounts and email database. Also, be sure to check your social networks, blog comments and emails for items you might have missed during the show. Thank your new friends and business associates and be sure to engage with them and mention the conversations you had.

When a buyer heads back to the office after the shows, they’ve promised, purchased and probably gone over their budget… make sure you maintain the relationship. You can lose a potentially great customer by simply not sending a follow up email.

Smile, don’t forget your phone/computer charger buy some hand sanitizer and have a great show!!


Jen Lew is a social media strategist, she is not affiliated with any products or companies mentioned in her blog. Her opinions and suggestions are from her own experiences as an entrepreneur and small business owner selling Jen Lew Designs products at various Trade Shows all over the country.

To learn more about social networking and small business development join the
[Jen Lew] mailing list, Like my facebook page, follow me on twitter and pinterest.

Social Media Tools List: +100 Social Media Tools
  1. Percolate – Turns brands into curators. Creates content for the social web.
  2. HubSpot – Inbound Marketing > marketing hub for small biz (equalman fav)
  3. – Analytics for social media.
  4. TweetReach – How far did your tweet travel?
  5. Contaxio – Contact management for your social networks.
  6. PostPost – Awesome stuff gets lost on Twitter. Strip-search your timeline.
  7. SocialScope – A mobile inbox for your social networks.
  8. NutshellMail – Delivers a social media summary to your email inbox.
  9. Amplicate – Find out what people love and hate on social media.
  10. Bottlenose – A smarter way to surf the stream.
  11. AddShoppers – Reward sharing, measure results, add shoppers.
  12. GroupTweet – Create a more dynamic Twitter account with multiple authors.
  13. HowSociable – Measure your brand magnitude.
  14. North Social – Quickly create and manage Facebook pages.
  15. BrandMyMail – Include live social content in your Gmail emails.
  16. CardMunch – LinkedIn app scans business cards to your contacts (equalman fav)
  17. Social Mention – Real-time social media search and analysis.
  18. FeedMagnet – Social curation for websites and events.
  19. TabJuice – Ultimate e-commerce solution for Facebook (100% free).
  20. Conversocial – Deliver great customer service in Facebook and Twitter.
  21. Bitly Enterprise – Short URL branding, real-time alerts, monitoring and more.
  22. PeopleBrowsr – Social analytics for marketers.
  23. Needium – Social media lead generation.
  24. Crowdspoke – Find relevant content to share with customers, fans.
  25. The Archivist – Save and analyze tweets.
  26. MyLikes – Publishers promote your content through social networks.
  27. Postling – Provides small businesses with social media tools.
  28. – URL shortener like with customizable billboards (equalman fav)
  29. Evernote – never lose a random though again – all stored in the cloud
  30. Eventbrite – online tool for events and selling tickets (equalman fav)


  1. Shoutlet – Enterprise social marketing platform.
  2. Awareness, Inc. – Publish, manage, measure, engage. (equalman fav)
  3. Unified – The world’s first social operating platform. Enterprise marketing.
  4. Wildfire – Promotion, analytics, monitoring and more.
  5. EngageSciences – The fastest growing European social marketing vendor.
  6. LocalResponse – Helps marketers respond to real-time consumer intent.
  7. GraphScience – Leverage the social graph. Optimize Facebook marketing.
  8. GoChime – Reach the people who are a perfect fit for your products.
  9. Adly – Celebrity endorsements in social media.
  10. – From fans to leads. Facebook presence, contents and more.
  11. SocMetrics – Engage influencers.
  12. MarketMeSuite – Your free social inbox. End-to-end social marketing.
  13. Fanplayr – Social game marketing.
  14. memelabs – Branded Facebook contests and much more.
  15. PowerVoice – Advertisers harness a consumer-to-consumer platform.
  16. Lithium – Social community and marketing solutions.
  17. Syncapse – Social media marketing, measurement and management.
  18. Vitrue – Helps you utilize social communities for business.
  19. Adotomi – Performance marketing for social media.
  20. Zoniz – Full-service social marketing management platform.
  21. Argyle Social – Data-driven social media marketing software.
  22. Buddy Media – Offers a social enterprise marketing suite.
  23. Extole – Consumer-to-consumer social marketing.
  24. BuzzParadise – International network of social media advertising.
  25. Zuberance – Energize your brand advocates.
  26. Involver – A social marketing platform and more.
  27. Silentale – Market and customer insights for Facebook page data.
  28. SocialTwist – Acquire new customers using social referrals.
  29. eCairn – Social media marketing solutions for marketing agencies.
  30. Bazaarvoice – Ratings and Social Commerce software (equalman fav)


  1. Netvibes – Social media monitoring, analytics and alerts dashboard.
  2. Brandwatch – Social media monitoring tools.
  3. ThinkUp – Free open source social media insights platform.
  4. DataSift – Unlock insights from historical Twitter data.
  5. Odimax – Actionable intelligence for social media marketing.
  6. GlobalWebIndex – Provides data on users of your web presence.
  7. Attentio – See what the world is saying about your brand.
  8. Traackr – Find the influencers who matter to you.
  9. Unmetric – The social benchmarking company.
  10. LiveWorld – Moderation, community programming and actionable insight.
  11. PeerIndex – Understand your influence across social media.
  12. Jive – Social media monitoring and much more.
  13. ethority – Social media intelligence.
  14. CliMet – Maintain your brands reputation on Facebook and Youtube.
  15. YourBuzz – Get the buzz on your business (American Express OPEN).
  16. Eqentia – Enterprise content curation, monitoring and republishing.
  17. Sentiment Metrics – Social media monitoring, measurement, engagement.
  18. MutualMind – Intelligently monitor, analyze and engage.
  19. Appinions – Discover and engage leading influencers on any topic.
  20. Social Fixation – Apps. Automation. Awesomeness.
  21. Digimind – Competitive intelligence and online reputation monitoring.
  22. StepRep – Listen to what people are saying about your brand online.
  23. Trackur – Social media monitoring made easy.
  24. CustomScoop – Online news clipping and social media monitoring.
  25. Beevolve – Comprehensive and affordable social media monitoring.
  26. Visible – Social media monitoring, analytics and engagement.
  27. Sysomos – Social media monitoring tools for business.


  1. Radian6 – Social media monitoring and engagement, social CRM.
  2. Sprout Social – Social media management, Twitter tools, social CRM.
  3. Spredfast – Social CRM and enterprise marketing.
  4. Nimble – Social CRM simplified. Turn communities into customers.
  5. Sprinklr – Social CRM, enterprise social media dashboard.



  1. HootSuite – Dashboard for Twitter, Facebook, LinkedIn.(equalman fav)
  2. SocialFlow – Optimized publisher for Facebook and Twitter.
  3. uberVU – The intelligent social media dashboard.
  4. tracx – An end-to-end social media management system.
  5. thismoment – Engage everyone, everywhere, easily.
  6. Hearsay Social – Enterprise social media software.
  7. Sendible – Social media marketing, monitoring and management.
  8. Pluck – Integrated social media solutions from Demand Media.
  9. SocialVolt – Social media management software.
  10. Engage121 – Social media management  that enables customer relationships
  11. Parature personalized approach to web-based customer service & help desk software
  12. Tweetdeck Dashboard for teams using Twitter and Facebook


  1. The Future Buzz – Digital marketing and social media blog.
  2. – Your social media source.
  3. Social Media Today – News, strategy, tools and techniques.
  4. Mashable – Social media news and tips.
  5. Socialnomics – insights from brands & experts on the why & how of social (*)
  6. Social Media Explorer – A blog about social media marketing.
  7. Social Fresh – The business of social media.
  8. The Social Media Marketing Blog – Marketing insights from Scott Monty.
  9. Chris Brogan – Learn how human business works beyond social media.
  10. Brian Solis – Defining the convergence of media and influence.
  11. Britopian – Discussing the latest in social business.
  12. Social Media Examiner – help businesses discover how to best use social media
  13. Michael Hyatt – Christian slant on leadership, productivity, publishing, social media


  1. Likeable Media – Dave Kerpen’s agency – top clients (Neutrogena, Verizon) 
  2. Banyan Branch – Social media strategy, engagement, analysis and more.
  3. Converseon – Social strategy and analytics agency.
  4. Brickfish – viral map software – top clients (Redbox, Lemonhead)
  5. Splashcube – Social media marketing and training.
  6. WannaBeeSocial – Southwest Airlines of Social Agencies (cater small biz)
  7. Webtrends – Social, mobile and web analytics and tools.
  8. iStrategyLabs – Experimental social media marketing and more.


  1. Klout – Measures social media influence.(equalman fav)
  2. ShopVisible – Social commerce solution
  3. Yammer – The enterprise social network.
  4. Gigya – Social login, social plugins, analytics, gamifaction and more.
  5. TrustYou – Social media monitoring for the hospitality industry.
  6. Cyfe – All-in-one business dashboard and real-time monitoring.
  7. Janrain – Social login, social profile storage, game mechanics, analytics.
  8. BzzAgent – A word of mouth marketing company.
  9. IZEA – Connects social media publishers with advertisers.
  10. Lotame – Data and audience management platform.
  11. OneDesk – Connect employees, partners and customers.
  12. SocialVibe – Engagement marketing.
  13. TwentyFeet – Social media monitoring and ego-tracking.
  14. Timehop – What were you doing 1 year ago today?
  15. Refollow – Discover, manage and protect your Twitter social circle.


Check out and for more valuable information and updates.