social media tips Archives | Jen Lew Marketing & Web Design | Jen Lew
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MARKET LIKE A PROFESSIONAL

Building a social media following locally is harder in a seasonal community. We have our challenges but we also have the luxury of diversified customers and the ability to focus on the goods, services and skills we offer.

Remember to run your business like a local but market like a professional!

#northforklocal

Social Media Marketing How To Get more customers

Wow, things have changed! In the past few years, I have switched conversations with small business from WHY you need social media to HOW you can use social media marketing to your advantage.

The online world has witnessed the growing importance of Social Media as a crucial digital marketing tool that can give maximum exposure and greater marketing mileage for any brand, product or service. It has gone from being a mere fad or yet another simple platform where content is published – and evolved into one of the most powerful marketing and advertising tools and strategies.

We’ve all witnessed the growth of the online world and know the importance of Social Media as a valuable small business marketing tool that gives maximum exposure and greater customer growth for any business, product or service.

 

Here are the keys to maximizing growth potential and increase your income.

CARE

Your social profiles are the external/digital version of your business. The best way to gain customers and increase sales is to just care about your followers online.

CONSISTENCY

Do your business a favor. Pick a social media platform (I suggest Instagram) and post often. By often I mean at least four times per week if you can do more that’s great. To be clear, I don’t mean four times in one day I mean pick four days a week and post. Consistency is the name of the game because the more people see your business name the more they’ll be interested. More importantly, the more you post the easier it becomes and the more valuable your account will be.

TELL A STORY

Don’t ‘sell’ your stuff, talk about your product or service. Write posts as if you were speaking to a friend not broadcasting a special on tomatoes at the supermarket. Give your posts a friendly, inclusive feeling maybe if you are selling tomatoes offer up a delicious recipe and then mention that a pound of tomatoes this week are only $3.00 so dinner is cheap.

LIKE BACK & BE SOCIAL

One of the most overlooked aspects of a business owners social strategy is paying attention to other people and businesses online. Over the past few years, I find that I know a person Instagram name faster than their real name – you should be this way too.

RESPOND AND ENGAGE

Social media is “social” and customers expect some form of interaction from business owners to respond back when they react to a post, send messages or comment online. At least like their comment and be friendly – at best comment and engage in conversation. It’s easier now more than ever to Like a comment on Instagram; it’s easy to follow back a followers page, and it’s even more easy to Like a post by loyal followers feed.

COMPLETE PROFILES

There’s a Twitter profile of a local business that has their phone number as their Twitter handle. I don’t know if they think this is a good idea or if it was an oversight… but I’ll tell you this its a bad idea. What’s a good idea is putting your phone number in the designated area and your business name as your Twitter name. Wherever there is an opportunity to talk about your business, products and services take advantage of it. Fill in all profiles. Where photos and header images are concerned, make them look as good as possible. Sometimes these pictures are the first impression of your business.

CONTENT, QUALITY & VALUE

You are what you post. Sharing a blurry image of your product with a description that no one will understand is not the way to go. If you take the time to craft interesting content with your images and provide quality image you are offering your customers value and they will WANT to hear from you and look forward to your posts.

Building your social media reach will take some time, but if you’re committed to the steps above, we guarantee you’ll start seeing results.

How else do you recommend increasing your social media reach?

Hire A Dedicated Social Media Manager

As you can see, there are a lot of details that go into growing your customer base and providing quality social media posts. Social Media needs a strategy, and consistent attention this is not something a business owner can dedicate enough time to or a millennial can handle as a side job — especially with all the necessary changes and trends that are consistent. Eventually, you’ll need to hire a dedicated social media manager to manage your accounts, keep your profiles current, stay on top of trends, post great content, and do a whole lot of experimenting to provide analytics and data.

north fork marketing instagram
How To Schedule Instagram Posts

Onlypult is the answer to your prayers!

If you are a blogger, business owner or manage multiple brands – You know the struggle!
Thankfully Instagram has finally updated and helped with managing multiple accounts (Read more here) but there’s still one more challenge and that’s scheduling Instagram posts and managing comments, hashtags and geotagging.

Onlypult is the most effective and affordable option when scheduling posts.

After spending years trying different apps and tools for scheduling – Latergramme, Schedugram and Crowdfires TakeOff — (I love Crowdfire – more on that later) some of the apps are free of charge, but you still have to manually post when you receive a post notification on your phone. The $12 a month is well worth the cost in saving time and capabilities to work with additional admins. Onlypult posts on your behalf, and you can set a pre-schedule, which I have found invaluable. There is also no white border on the images, which there is on Latergramme.schedule-instagram-jen-lew-north-fork

You have complete control managing multiple Instagram accounts and the ability to invite other administrators to post. In addition, to uploading single images you can apply filters and hashtags directly within the app. Schedule your posts months, weeks, days in advance and they are automatically sent to your Instagram profile.

From my experience there are no negative impacts to scheduling with Onlypult, there have been studies that using external apps for scheduling reduces likes and shares on other social media networks. We use Hootesuite to manage Twitter and Linkedin posts, but by far Onlypult is our most effective choice for Instagram.

What are the best Instagram scheduling apps in your opinion? What was your experience like? Share your opinions in the comment section below.

North Fork Web
Small Business Saturday Social Media Suggestions

Small Business Saturday Social Media Suggestions
Yeah, say that ten times fast!small-business-saturday-north-fork

Small Business Saturday Social Media Suggestions
Small Business Saturday Social Media Suggestions
Small Business Saturday Social Media Suggestions

phew!

Ok, you don’t have to say it ten times but you should read these suggestion and free resources and ideas to help your independent small businesses make the most of Small Business Saturday®, this national movement urging shoppers to support small businesses during the holiday season and beyond is the perfect time for you to pull out all the stops and use those social media sites you signed up for.

1. DON’T LOSE THE OPPORTUNITY.
Hop on board and get into the spirit of the small business Saturday movement. Of all the goofy holiday’s and opportunities to follow a trend this is one worth clinging to. Especially if you have a seasonal or tourist business – just before the Holiday’s is the perfect time to capture your audience.

2. GET THE KIT
small business saturdayAmerican Express offers a kit with all of the supplies to help you promote your business and the day. https://www.americanexpress.com/us/small-business/shop-small Your local Chamber of Commerce or Community organizations might also have materials to help you.

3. PROMOTE BEFORE NOVEMBER 28.
Plan your content, hold a contest or a raffle – promote the event weeks before the day so you really get the word out. Announce your specials and promotions so your current customers know to come back and visit you instead of shopping the big box stores. For the month of November create a list of ideas and to-dos for every week in November leading up to Nov. 28, including ideas on what to do after the big day.

4. GET THE WORD OUT.
Do you have an email marketing tool like MailChimp or ConstantContact? Well use it. Some already have templates set up for small business saturday. I’m a stickler for design but just getting the word out to your customers is the most important thing.

5. CREATE UNIQUE POSTS.
Don’t just share the same old image everyone else is sharing. Create social media posts that are unique to your business. Change your Facebook cover photo or imagesprofile photo to a Small Business Saturday-themed image that reminds customers to stop by on November 28. Sites like picmonkeyCanva or iphone apps like beautifulmess will help do the work for you.

6. ENCOURAGE SOCIAL SHARING.
Incentivize customers to share the news that they stopped by your store on Small Business Saturday. Offer a special promotion or discount to those who show they’ve checked into Yelp, Facebook, or Swarm. Offer promotions if a customer posts a photo on Instagram or Tweets – you can always do this after Nov. 28th and follow up with them by tweeting or mentioning them on Instagram.

7. COLLABORATE WITH OTHER BUSINESSES.
Share in the shop local spirit and show your community support by following, retweeting, or promoting other local businesses in your area. Chances are, they’ll end up doing the same for you, offering exposure to an entirely new set of followers and potential customers. My community on the North Fork of Long Island has created a big push

8. HASHTAGS!!!!!
Don’t be shy with your hashtags today – especially when promoting your community or location. In order to truly join the Small Business Saturday movement on social media, you MUST always include the proper hashtags in your posts. The most popular: #SmallBizSat #ShopSmall and #SmallBusinessSaturday. Where I live, work and shop we use #shoplocal #northfork #shopnofo #nofo #smallbizsatnofo #shoplovelane

wtf is ello?

Ello is a new, ad-free social network that is basically billing itself as the anti-Facebook without actually coming out and saying it. – Huffington Post

The new ad free social network in my opinion completely different than anything I’ve seen. The black and white ad free platform, launched just like pinterest as invite only and had created a nice low profile buzz about it months prior to releasing it’s beta version.

I have been playing with, and reading about Ello now for a few days. I like the feel of the platform and its simplicity. Essentially those you follow fall into two categories, Friends and Noise. No one knows how you categorize them. The genius of this system is that I see full posts in a visually simple stream from my Friends, while the Noise page is small tiles of posts. I can scroll through them much faster as a result.

Social Media Day | Free Social Media Help

We’re in the business of social media, and we want to help make it work for your small business!  

SMDay-2014

Post your questions to @jenlew on Twitter or f/jenlewmarketing on Facebook! #SMDAY #SMJLMD

June 30th is Mashable – Social Media‘s annual event called ‪#‎SocialMediaDay‬

Jen Lew Marketing & Design is offering all small business owners FREE Social Media advice either in our office (by appointment) or via Q & A on our facebook and Twitter on Monday June 30th. ‪#‎SMDAY‬ ‪#‎SMJLMD‬

Get your questions ready or start posting them here… and we’ll answer them on Monday!

RSVP to the event on MeetUp.com


*If you email us, or message privately please note if it’s not ok to share your name publicly.

15 social media tips from Dr. Seuss

This story originally ran on PR Daily in March 2013.

The older I get, the more I realize how smart my mother and Dr. Seuss are.

Dr. Seuss may have some crazy rhymes and guys drawn in his books, but if you look at the core of his thoughts and words, the man was brilliant. He can even teach us some nice lessons in regards to social media.

1. “Today you are you, that is truer than true. There is no one alive who is youer than you.”

Authenticity and transparency in social media are the “green” in the green eggs and ham. I like realness, Sam I am! Don’t be a different person offline than you are on Twitter and Facebook.

2. “Be who you are and say what you feel because those that matter don’t mind, and those that mind don’t matter!”

Stop worrying about what everyone thinks of you. Build your plan, work it and get out there. Yes, you will need to manage your brand, reputation and online image, but make it real.

3. “Don’t cry because it’s over, smile because it happened.”

Did you get laid off or fired from the corporate world, or did you just plain quit? If you’re out of a job, quit crying. It’s a blessing. Get on with your life and build a new one in your own way.

4. “You know you’re in love when you can’t fall asleep because reality is finally better than your dreams.”

You’re in love with the Twitter bird and you know it. If you’re dreaming of him, it’s a fact.

5. “You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go.”

Isn’t this the truth? Take charge of your life. Go, people, go! Think of the communities you can build, the business you can win and the people you can connect with if you only try. Quit following in your competitors’ footsteps. Forge your own path and make things happen.

6. “Sometimes the questions are complicated and the answers are simple.”

This one makes me think of how complicated we make social media. Think newbie questions like, “What’s a retweet?” and “What’s a ‘tweet’ as opposed a ‘twit?'” The list goes on. The best advice I give people is to just do it. The answers are simple if you only engage.

7. “A person’s a person, no matter how small.”

Just because you have tens of thousands of followers on Twitter doesn’t mean you’re any better than the new guy who only has eight. You were there once, too. That person is a person, and probably smarter than you.

8. “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”

Listen and learn. Read, engage, watch your mentors and learn from them. You’ll soon learn and build your own track.

9. “We are all a little weird and life’s a little weird, and when we find someone whose weirdness is compatible with ours, we join up with them and fall in mutual weirdness and call it love.”

I love this one. It reminds me of all the awesome people I’ve met on Twitter. I love my Twitter buddies. I’ve met people from around the world, and we all have a bit of quirky weirdness. Be quirky and you’ll find others who are quirky, too.

10. “Being crazy isn’t enough.”

Yes, have humor, but you need to add value. Inspire, educate and engage with your audience. Don’t approach social media like a bird out of the crazy cage. You may be excited you learned how to tweet, but put some sense into those 140 characters.

11. “From there to here, from here to there, funny things are everywhere!”

Social media is filled with humor. Just look around. Do a Twitter search for the term “get more followers” and see just how many funny crazies there are who think they are making progress by spamming. Embrace the humor of social media folks.

12. “I meant what I said and I said what I meant. An elephant’s faithful 100 percent!”

Stick to your words and make your words stick.

13. “Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!”

Think bigger than a tweet, faster than a zoom, and what you can do if you reached for the moon! Be different. Be bold. Stand out from the crowd.

14. “In my world, everyone’s a pony and they all eat rainbows and poop butterflies!”

This one reminds me of the people who think social media is free, and that social media alone will save their businesses. Get over it, folks. Social media is far from free. It doesn’t enable you to eat rainbows, and it sure as heck does not poop butterflies. It poops a bad return on investment and negative brand equity if you don’t manage it and plan.

15. “How did it get so late so soon?”

This happens to me every night on Twitter. I’ll just get into it when I pass out on the laptop. If only there were more hours in the day. Time flies when you’re having fun!

I will close with my all-time favorite Dr. Seuss quote:
“You’re off to great places! Today is your day! Your mountain is waiting, So … get on your way!”

Pam Moore is CEO and founder of Marketing Nutz. A version of this article first appeared on TheMarketingNutz.com.