Awarded Best of the best Ad Agency and Marketing firm on the east end of Long Island.
Awarded Best of the best Ad Agency and Marketing firm on the east end of Long Island.
Nowadays there are a lot of social media networks and for a new small business, it’s hard to know which are the most useful and relevant social networks they can start with.
On August 24, 2015, for the first time ever, 1 billion people used Facebook in a single day (24 hours), as Mark Zuckerberg announced on his Facebook account. On September 22, 2015, Instagram announced on their blog a new milestone: 400 million Instagram accounts
At the beginning of every year, all the Internet users (marketers, small business owners and social media enthusiasts in particular) have one important question in their mind: Which will be the top 3 most useful social media networks in 2016 and why?
24 of the well-known social media experts have answered this question for our audience and you can read their answers below.
I want to say a big thanks to all of the social media experts who were so kind to answer all my questions! Don’t forget to read the other 2 articles below, which contain useful answers and advice from these social media experts that will help you to have a great start to this new year:
Founder of WordStream, Inc.
Larry is the founder of WordStream, the World’s leading provider of Facebook and Google advertising software for small and medium sized businesses with over 10,000 customers worldwide.
· Facebook: Because of their insanely huge reach and fantastic ad targeting.
· Twitter: Doesn’t have as much reach as Facebook, but has similarly awesome ad targeting and much lower advertiser competition.
· Instagram: Ridiculously low advertiser competition, same awesome ad targeting options as Facebook, reasonably large reach (bigger than Twitter, smaller than Facebook).
Ian Cleary is the founder of RazorSocial which is dedicated to helping businesses build relationships and revenue from social media and content marketing
Social Selling Lounge – www.Socialsellinglounge.com
Tim has been in sales for 27 years and recently worked on the roll-out of Social Selling at Oracle, across Western Europe and 2000 people. Tim has created a methodology for companies to implement Social Selling which is expected to give companies a 20% uplift in revenue as well as providing a competitive advantage.
Answer: For me that works in a B2B market the three most important networks are Twitter, LinkedIn and Facebook. Sales people need to build their personal brands and build relationships with prospects and influencers and these are best the best place to do it. Note: LinkedIn is only 30% of the Social Graph which is why Facebook is not just for friends and family, it is an integral part of the Modern Sales Person’s “kit bag”.
Founder ‘Plus Your Business’, Speaker, Consultant
Plus Your Business – www.plusyourbusiness.com
Martin is the founder and community manager for Plus Your Life and Plus Your Business and has built one of the most well-known brands around all things Google for business, including Adwords, Search, Reviews and Google+.
Google+ is back to being cool again! And ‘Collections’ will allow people to focus, to niche their content and gain a solid following around these verticals.
I think Facebook’s live streaming will be one to watch, but Periscope’s community is has grown to be very strong very quickly. YouTube is the one that has the best Search engine attached, and already has the ‘Cardboard’ button for uploads. If VR kicks in next year, then they could all win. It is a big market.
Author, Content Marketing Practitioner and SiteSell CMO
The Social Media Hat – www.thesocialmediahat.com
Mike is a Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early ’90’s and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media, and SEO to drive traffic, generate leads, and convert those leads into sales.
Answer: Which networks are most useful is a tough question, as I’ve always believed that it depends on each business/blogger and their target audience. Every network has strengths and weaknesses that can make it better or worse for someone with specific needs or topics. With that said, I believe that Google+ is headed in a very positive direction with their refocus on interests and collections, putting it in the Top 3 for most any business alongside Facebook and Twitter. (But keep an eye on Blab and how that network can be leveraged to create live video content which can then be pushed to YouTube.)
Entrepreneur, Social Media Expert, Branding and Business Coach
Sue B. is the founder of the online Instagram course Insta-Results™, the author of Instagram Basics for your Business, a CreativeLive instructor, a speaker and business coach. She teaches entrepreneurs, business execs, and marketing professionals how to leverage the power of Instagram for real business results. As a serial entrepreneur, Sue B. has started over eighteen businesses, including SueB Do, Boxer Rebellion and Sue B. Zimmerman Enterprise.
1. Instagram – With over 400 million active users, I like to think of Instagram as a beautiful magazine. This is the app where people go to scroll for entertainment and inspiration. It’s also a great creative outlet for businesses or anyone looking for a positive distraction.
Here are my six accounts:
2. SnapChat – SnapChat provides a huge opportunity to gain an instant connect with your audience. With a limited time period (24 hours) to view your snaps, you are providing your customers with an unedited, behind-the-scenes snapshot of your business. All of this helps to build trust between you and your audience. Don’t forget, E-commerce is coming to SnapChat, brands are already jumping on board. If you’re unsure of how to get started take a look at my snaps. Of course, I branded my image bc I am all about being cohesive in all I do.
3. Periscope – There is nothing like the power of real-time footage, and Periscope is the live streaming app that can authentically connect you a global audience. You have the power to broadcast from anywhere, with the confidence that you get to choose the topic and when you want to share. I use Periscope to share my Instagram tips and tools on a daily basis,https://katch.me/suebzimmerman
Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO Brand Innovators
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, and Acting CMO of Brand Innovators. Ted is the most followed CMO on Twitter according to SocialMedia Marketing Magazine; one of the most interesting CMOs on Twitter according to SayMedia, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, Return on Relationship, hashtag #RonR, is the basis of his philosophy. His book, Return on Relationship was released January 2013. His latest book, How To Look People in the Eye Digitally was released January 2015. Connect with Ted… TedRubin.com or@TedRubin
Answer: This is a difficult question because different social platforms are valuable to different people/brands, and for many different reasons. I am not comfortable generalizing.
VP Social Media
Convert With Content – www.convertwithcontent.com
Stephanie Frasco Clegg, VP Social Media Marketing, started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!
Answer: Facebook will remain the best network for advertising. Instagram will continue to be an e-commerce powerhouse, and Pinterest will be the first truly social search network.
Senior Community Manager
B Squared Media – www.BSquared.media
Senior Community Manager for B Squared Media. Social media & blogging freelancer. Coffee lover. Contributes articles to a variety of social media and marketing sites including Curatti and TweakYourBiz.com.
1. Instagram – As I mentioned above, this will be huge for brands that are looking for ways to connect visually with their target audiences.
2. Facebook – Marketers have apparently changed their minds about the power of this social media platform for attracting potential clients. Boosting posts and buying advertising seems to be working out well for many small businesses. Facebook also continues to enhance its capabilities for visual marketing.
3. LinkedIn – Although LinkedIn isn’t considered a true social media network, it is still a super platform for networking, sharing content, and having conversations with like-minded professionals. With the recent changes LinkedIn has made to Groups (less spam, more quality), people are warming up to them again, too.
CEO – MarketingXLerator and Co-Author – Yogi
MarketingXLerator – www.marketingxlerator.com
Natascha is the CEO of MarketingXLerator, a marketing consultancy with a focus on social media. She consults with small and large clients including SAP, Polycom, SLAP Company, LookingGlass and HR Strategies.
Answer: “Most useful” is a very relative term. I will answer this question for my B2B clients, as B2C has different parameters; and my personal use is a different story. For B2B companies, the most useful social media networks will be:
1. LinkedIn – LinkedIn continues to be the most reliable business network. It’s easy to use and users can choose to just have a profile or actively engage, without penalty. The segmentation options offered to marketers are fantastic. As LinkedIn keeps improving their mobile app, I expect them to gain many more mobile users who will “connect” or read blogs and news on the network. The groups and the opportunity for anybody to blog just work and there’s tons of quality on LinkedIn.
2. Twitter – While Twitter is going through some growing pains – and time will tell if @Jack Dorsey can bring the anticipated positive change – it’s still one of my favorite platforms as it makes it so easy to engage. Used properly, which means one not just publishes but builds relationships, Twitter can be an amazing way to connect and collaborate with influencers, employees, and clients and to build thought leadership. In my book, it’s good that Twitter has a steep learning curve, as it means that those people who get on it have a serious intend (at least many of them).
3. Quora – Quora is not a marketing social media platform. To gain recognition, one has to answer lots of questions and ask good ones. But over time, it’s possible to build thought leadership and relationships. But the key reason I mention Quora here is that it is extremely useful to get a pulse on your market, competitors and what the big questions people ponder. Having been on Quora almost from the start, I get a lot of questions sent to me directly to answer in the social media realm. I then also see the answers other people provide. At the same time, I see some questions that show the level of ignorance that is out there about marketing and social media. All important pieces of the puzzle to understand the true landscape your business operates in.
Freelance Writer & Digital Strategy Consultant
Andrew Hutchinson is an award-winning writer, blogger and social media consultant from Melbourne, Australia.
Answer: It’s impossible to answer this question. For many, Facebook will be the most useful, but there are many for whom it won’t be so good. For others, Snapchat could deliver them amazing results, but a heap of brands will find no value in it. It’s impossible to say because each brand, just like each person, is different and they’ll find utility and value in very different things. The most important thing, on this front, is to work out what resonates best with your audience and be where they are. Even if you don’t personally like Twitter, if that’s where your audience is, that’s where you have to go. The only true rule of social media is ‘your audience rules’.
Chief Marketing Officer
Idea Girl Media – www.ideagirlmedia.com
Keri is the Founder and CMO of Idea Girl Media, a Social Media Marketing Agency that works with business brands, public figures & non-profits to achieve social media success and positive online reputation. She is humbled to have received a 2013 Small Business Influencer Honorable Mention Award, and a commendation for Outstanding Attainment in Social Media from the Senate of the State of Ohio. Her insight has also been featured at Social Media Today, SteamFeed, Search Engine People, and AOL Small Business, as well as at Forbes, Business Insider, and other industry blogs. Non-fat lattes, travel & quick wit make Keri smile, and she is always enthused to meet new people!
Answer: The 3 most talked about social networks for 2016 will be:
Why? Because they speak to the trends we will see in the new year. The most important social networks for each business or organization will be different due to their goals and objectives. However, the three networks above offer image and video opportunities that will be a “social media marketing sweet spot,” for many business types.
Digital Marketing Strategist
J Campbell Social Marketing – www.jcsocialmarketing.com
Julia helps her mission-driven clients find their audience online, using websites, email, blogs, and social media marketing strategies.
Answer: Social networks are useful to you based on your goals and your target audience. It all depends on your business, your organization, and your specific clients or customers. If you are in the fashion space, Pinterest is a must for you. If you are in the tech world, you need to be on Twitter. I also think that live video streaming sites like Periscope and Meerkat will become more utilized and useful for digital marketers going into the new year.
CEO of Arment Dietrich and author of Spin Sucks
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.
Answer: This answer stinks, but it depends. If you’re a B2B organization, it’s going to likely be LinkedIn, YouTube, and maybe a live streaming app. If you’re a consumer business, it’s likely going to be Instagram, Blab, and Facebook. But there isn’t a one-size-fits-all. Find out where your customers hang out and go there.
The Visual Life – www.TheVisualLife.net
I help digital entrepreneurs find success online.
1. Facebook – Their ads are still some of the best performing social ads. I think people will continue to grow their businesses using Facebook because of the reach and ROI. YouTube- I think video will continue to dominate a large part of social and people will focus on creating high-quality videos and using ads to drive traffic to their videos. Instagram- I think Instagram is not a great platform but since the addition of video, Instagram is a hugely popular platform and I believe slowly but surely continue to grow and do great things for peoples businesses.
2. YouTube – I think video will continue to dominate a large part of social and people will focus on creating high-quality videos and using ads to drive traffic to their videos.
3. Instagram – I think Instagram is not a great platform but since the addition of video, Instagram is a hugely popular platform and I believe slowly but surely continue to grow and do great things for peoples businesses.
Blogging Wizard – www.bloggingwizard.com
Adam is the founder of Blogging Wizard. Previously Operations Manager for a UK based marketing agency, Adam now helps others to become more successful online.
Answer: The 3 most useful social networks will depend entirely on who is using them. For example, as someone who writes about marketing, I’d personally find niche social networks like Inbound.org and GrowthHackers.com more useful. But, if I was in my teens and wanting to keep in touch with friends, I’d likely find WhatsApp, Instagram and Facebook more useful. Which social network will be the most useful comes down to what you’re trying to achieve, and who you’re trying to reach.
Principal & Marketing
Kayak Online Marketing – www.kayakonlinemarketing.com
Randy is an entrepreneur, marketer, author, and blogger of online marketing, SEO & social engagement topics. A 4x author, he’s also a stage IV Cancer Survivor who has been seen in: forbes.com, business2community.com, steamfeed.com, socialmediatoday.com, financialpost.com, spinsucks.com, the CTV News, and recently, the was featured nationally in the Financial Post Magazine: Entrepreneur/Innovator edition, article titled: Keep Running.
LinkedIn – Members are seeing more engagement metrics, from who ‘liked’ to who ‘shared’ and, of course, the ‘who commented’ is still there. (These features previously were available only in GooglePlus, though Google recently removed them.) These engagement tools allow you to reach out and engage with active connections. – Recently updated Mobile apps are fantastic. On iOS, engagement tools are more robust, very similar to the desktop version.
Instagram – Users can easily attract fans by posting great content that stays on topic. Important to keep in mind that true, loyal fans will never be as big in numbers as the trendoids can be. It’s not a numbers game. – Users can avoid poorly targeted ads by keeping their activity ‘on topic’. – Find and connect with more fans using Instagram’s very helpful search feature (by hashtag, name, topic, and by popularity). Get to know the leaders and engage – their following will rub off on you nicely. – Paid advertising is only necessary to grow impressions (might want to keep an eye on what’s truly measurable) and (provided your content is great) to attract fans. – Side note: the majority of poorly targeted ads appear in users’ feeds because they have been indiscriminately liking, following, and sharing off-topic content. Yes, users attracted annoying ads that way. Avoid them by being more selective throughout your activity and by blocking advertisers you don’t wish to see via the ‘sponsored’ button on each ad.
GooglePlus – An avid Plusser, Google Plus would normally be at the top of my list. However, recent changes to both Pages and Profiles have left me just a little annoyed (ok, a lot annoyed) at Google. Profiles have a few cool new functions/features such as Collections which are pretty nice, but the Pages (business pages) have been stripped to the point of hardly being useful any more. I’m dearly hoping the engagement features of the classic Pages return, or I fear I’ll be joining Google Plus ghost town crowd.
Owner Branding by Jacob
An experienced new media marketer and personal branding advocate, I work with both companies and individuals in developing, maintaining and leveraging their digital identity online. Connect with me on Twitter or view my social media video tutorials on jacobcurtis.com.
1) Facebook has become the common ground for the majority online networking so it will remain important for business and individuals in 2016. Facebook is continually innovating to provide new services or features to keep users and advertisers retained on their platform. Updates like “Reactions” will give marketers a better indication of how their campaigns are performing.
2) Pinterest has been rolling out a bunch of recent e-commerce related features. I would definitely take some time looking into that platform in 2016 if you haven’t already. A good way to tell if you should be active on Pinterest is to see who has already pinned content from your website without you even knowing it.
3) I’ll be adding the ‘social’ to my social strategy by utilizing new platforms like Blab.im. Live streaming will allow me to build and maintain the digital relationships I’ve developed with colleges, mentors and prospects more authentically in 2016.
Entrepreneur, Consultant & Content Writer
Reginald is a freelance consultant focusing on content marketing, search and social media. Always thinking of Big Data and new marketing techniques.
Answer: I would stick to Facebook, LinkedIn and Pinterest. Facebook because it is extremely versatile and I could do anything with it thanks to Facebook advertisement. Plus, it is extremely cheap too! LinkedIn because it is a great place to connect with business minded people. Sure, there are a lot of spam on LinkedIn but it is still a great source especially in some industries. Pinterest is probably a no-brainer. People love images and Pinterest is a must have regardless what business or niche you are in!
Founder / Creative Strategist
North Fork Marketing & Design – www.jenlew.com
Jen specializes in providing innovative strategies and developing support services to manage marketing efforts with ease.
Answer: Facebook, Instagram, Twitter … plus, LinkedIn and SnapChat 2016 doesn’t look to be the year that Facebook & Twitter will falter from the top, but there is no denying users are slowly dropping. Others will definitely rise and Instagram definitely does not seem to be going anywhere. SnapChat is a for sure a growing mainstay – not for every brand but as a new form of entertainment and messaging it’s direct form of messaging combined with the television type easily accessible long-form content its a massive game changer for advertising. LinkedIn looks to be the B2B leader and I will be curious to see what new products and developments they release. The trend I see evolving is the ability to keep users in an app. Both SnapChat and Instagram don’t provide clickable links, so this means marketers need to create innovative ways to keep users intrigued about their clients products and services within an app. Not an easy feat – training followers to click from a link within a profile and not the post itself on Instagram is a huge game changer.
Fearless Social Media Manager
Social Toppings: Web Presence Development – www.socialtoppings.com
DARC: Digital native with Analytical chops, strong web Reach, and Content creation skills. Media marketing director by day, social media helper by night.
1. Video conversation and live chat (i.e. Blab) is a powerful combination which businesses and brands should be paying attention to in 2016. Simple, easy-to-use, sharable (Facebook, YouTube, iTunes), and it’s high quality. The conversational piece puts it above the crowd in my eyes. Could Blab be the next evolutionary step (and replacement) for podcasting? I think so.
2. Facebook (if you’re willing to pay*) has some excellent advertising opportunities. Over the last year, they did a nice job lowering the entry barrier for small business owners who are often doing social media marketing themselves. Don’t get me wrong, Facebook advertising can still be quite complex and challenging, but you don’t need an instruction manual or take an online course to create effective ads today. *side note: “willing to pay” doesn’t mean budgeting hundreds of dollars months. For as little as $1/day there’re advertising opportunities. I think many would be surprised at the results a $15 / week local ad campaign. Facebook is a “pay to play” platform and businesses need a dedicated (not large) budget to support those efforts.
Social Media Consultant
Sherman Social – www.marjijsherman.com
Marji J. Sherman is a globally known social media strategist that has been featured in Inc. Magazine, Jay Baer’s SocialPros podcast, The Growth Factor and numerous other podcasts and publications. She writes a successful blog (www.MarjiJSherman.com) where she relates real-life experiences to the ever-changing landscape of social media and has over 160K followers on Twitter (@MarjiJSherman) where she focuses on positive living and leveraging social media while still remaining authentic.
Answer: The top 3 most useful social media networks in 2016 will be Twitter, Instagram and Facebook. While new networks are trendy, the older ones have the most robust audience base and targeting tools.
Social Media Expert
HCK2 Partners – www.ingridkibler.com
Ingrid’s passion is to help clients harness the power of social media for their business. From presenting innovative ideas to devising a winning strategy to staying in-the-know of the latest, she helps clients utilize this technology in surpassing their business goals and keep them ahead of the competition. She has worked with clients ranging from small businesses to global enterprises, and from a colorful array of industries including fashion, technology and entertainment. Ingrid regularly executes and presents social media audits, gives group training sessions, consults one-on-one, as well as helps monitor, drive and report on activity for different brands’ social channels.
Answer: Facebook, LinkedIn and Twitter. Facebook still dominates the social world, Twitter is unmatched in terms of real-time conversations, trending topics and hashtag use, while LinkedIn is best for professional networking (which every individual and business can benefit from).
Social Media Maven / Owner
SBN Marketing – www.sbnmktg.com
Stephanie Boyette Nelson is a Charlotte, NC-based marketing professional. Her experience runs the gamut – print ads, print newsletters, event coordination, e-mail newsletters, paid search, SEO – you name it! She currently specializes in social media marketing and SEO for small businesses.
1. Instagram – I saw a recent stat that only 36% of marketers use Instagram. That means that Insta users are not inundated with business messaging. If a business can manage its messaging to “fit in”, there’s a lot of room for this to be a useful outlet.
2. Facebook – It’s still the granddaddy of all social media, and even with its issues, it’s still very widely used. The ads and boosted posts can be so very targeted that money spent here can have a significant ROI.
3. Pinterest – Any company that spends time or money on blogging should be on Pinterest, sharing each blog post there. Same goes for any e-commerce company sharing links to their product pages. I’ve seen website visits skyrocket using this outlet. And now that Pinterest has buyable pins, anyone selling anything online is missing out if he/she is not using it.
Questions from Adrian Domocos founder of HotinSocialMedia.com
What digital marketing trends do you predict for 2016?
More social apps are discovering ways to keep users engaged within the app, such as the ability for e-commerce buying options directly from within the app.
From a marketing perspective big changes are happening. Digital marketing, as we knew it is evolving quickly. We, as social media managers had it good for a while – we knew the basic rules (engage, monitor and create valuable content). Now, the game has changed back to more of a traditional advertising game. Business owners are savvier, customers are savvier and they’ve become more diverse. There was a time when everyone was on Facebook or Twitter and it was like shooting fish in a barrel if you knew the rules and understood your clients enough to be able to represent them.
Now more than ever, an organic two-way connection with your audience is more necessary. Direct contact, and consistent engagement has always been the forefront but now it’s truly finding the right medium and communicating your message precisely how the audience wants to view, see, watch and read it. The basic trend seems to be the need to bob and weave to keep up with the ever-changing landscape.
– Question 2: Which will be the top 3 most useful social media networks in 2016 and why?
Facebook, Instagram, Twitter … plus, LinkedIn and SnapChat
2016 doesn’t look to be the year that Facebook & Twitter will falter from the top, but there is no denying users are slowly dropping. Others will definitely rise and Instagram definitely does not seem to be going anywhere.
SnapChat is a for sure a growing mainstay – not for every brand but as a new form of entertainment and messaging it’s direct form of messaging combined with the television type easily accessible long-form content its a massive game changer for advertising. LinkedIn looks to be the B2B leader and I will be curious to see what new products and developments they release.
The trend I see evolving is the ability to keep users in an app. Both SnapChat and Instagram don’t provide clickable links, so this means marketers need to create innovative ways to keep users intrigued about their clients products and services within an app. Not an easy feat – training followers to click from a link within a profile and not the post itself on Instagram is a huge game changer.
– Question 3: Please recommend to our audience two of your most useful social media marketing tips.
Social media sites are continuously updating and changing. These Social Media Tips and guidelines for Facebook, Twitter, Instagram social networks are guidelines to assist in creating value, better content and loyal followers.
Twitter: 5 Ways to Add Value
Facebook: 4 Steps to Better Content
Blogs: 5 Ideas for Cultivating Loyal Blog Readers
LinkedIn: 3 Non-Networky Networking Tips
Instagram: 5 Hacks for the Visual Platform
YouTube: 3 Fun Ideas for Video Content
From the Instagram Blog
Today, we’re excited to announce that — in addition to square posts — you can now share photos and videos in both portrait and landscape orientation on Instagram. Square format has been and always will be part of who we are. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to. It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end. Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square. Once you share the photo, the full-sized version of it will appear to all of your followers in feed in a beautiful, natural way. To keep the clean feel of your profile grid, your post will appear there as a center-cropped square.
We’re especially excited about what this update means for video on Instagram, which in widescreen can be more cinematic than ever. While we’ve historically had separate filters for photos and for videos, all filters will now work on all types of moments. You can also adjust the intensity of filters on videos, too.
We continue to be inspired by the creativity and diversity of the Instagram community, and we can’t wait to see what you create next.
Once you’ve selected a photo or video from your phone or tablet’s photo library, you can choose to share it as a portrait or landscape instead of a square:
Once you share it, the photo or video will appear as a portrait or landscape in Feed. You can share photos and videos with aspect ratios between 1.91:1 and 4:5.
Note: In grid view on your profile, photos shared as a portrait or landscape will appear as a center-cropped square.
The key to gaining customers and make your business stand out against the competition is marketing, and putting your business ‘out there’.
Here are 10 of the most fantastic ways to get you making more money and building awareness of your business. Whether you are launching a brand new business or fine tuning your marketing of an older business. These are the HAVE TO DO steps to effectively market your business in 2015.
BONUS TIP: Complete each field and upload profile photos and header images. These fields will assist in building SEO so you are found on the pages of google… and we all want to be found on google.
Once you have done these 10 steps, the next dynamic step is the fun part: Engagement and Two way communication – You put the social in social media.
Photo of the Day
Throw Back Thursday
Flash Back Friday
Cracking the Fuck Up
To Be Honest
Blowing My Shit – that is blowing my mind
The Fuck – why the fuck did you say that
Da Fuck – what the fuck are you doing
Outfit of the Day
Outfit of the Month
You’ve lost a ton of weight or redecorated your house.
Gram of the Day – an instagram photo that you think is just amazing and winning the day.
Women Crush Wednesday
Man Crush Monday
girlfriend or boyfriend – because saying those words became far too laborious
Today I Fucked Up
Today I Learned
In My Opinion
Follow for Follow – you follow me i’ll follow you back
Shoutout to Shoutout – follow @jenlew she’s awesome!
Like for Like
figuratively i can’t even comprehend this situation.
Retweet – retweeting someone else’s tweet on Twitter only
Modified Tweet – on Twitter only
share another persons photo on Instagram Only
Dogs of instagram
still your pet but maybe a bit cuter
a good post on instagram
Laugh My Ass Off
see above and… just add fuck.
Laugh Out Loud
Get the Fuck Out of Here
You Only Live Once
Be Right Back
Real Life Tweet – something overheard in real life
Hat Tip – a compliment
a pic of you
ooh look the family is out for a bike ride.
a pic of you on sunday
a nicer way of saying your being a total bitch.
i want everyone to see the shitty picture of my awesome food
uhm… really do i have to explain this. Fried Chicken is sexy as hell. Take a pic, post it and use this hashtag.
you aint usin’ no filter that sunset really is this beautiful.
Person to person
Business to business
Shaking My Head
There are tons more slang terms and acronyms …this is just the beginning. If you think I’ve missed a few please write them in the comments below or tweet me @jenlew
It wasn’t until last nights 3rd to last Breaking Bad episode that I realized …Facebook hashtags are definitely increasing in usefulness. We may not use them as much as twitter, and they may not have permeated in being the most powerful marketing tool… yet!
But, I posted last night from my personal facebook page about Breaking Bad and I am shocked to see how many ‘strangers’ liked my post. This has never happened before. I was also on twitter and following the hashtags and sharing in my shock and awe of the amazing writing and full blown engagement of the episode. The twitter flurry is not a surprise, but to receive a comment from a complete stranger (not a friend of a friend) on a personal facebook post – this was a first for me. Now this can all bring about a whole conversation about privacy and settings — so for the sake of this post I will suggest you refer to Social Bakers for their tips on that.
This engagement on facebook definitely gives me reason to believe that the facebook hashtag is not going anywhere and business owners with facebook pages should be utilizing them in a more strategic way. Here’s how:
[one_fourth]Be unique: Use a hashtag that is unique to your event, promotion, product, service. Breaking Bad is brilliant in their use of the hashtag, for each episode they are simple and unique – and just like a Vince Gilligan hint they sum up the emotional journey last nights #nohardfeelings[/one_fourth][one_fourth]Keep ’em short:Think of your product, service, event’s key differential. What about your promotion makes you different or unique from other businesses that provide a similar service. For example — the Greenport Maritime festival is every year – I would suggest #greenporttime as a hashtag. It combines the name of Greenport (obviously) and the festival name — and it’s an annual event so the hashtag can be reused annually. It evokes the suggestion that where else would you go at the end of September on Long Island.[/one_fourth][one_fourth]Integrate: When using your unique hashtag, combine it not only on multiple social sites like twitter, instagram and pinterest but also use the most popular hashtags in conjunction with your unique one. There are tons of sites to find popular hashtags like hashtag.org, tags for likes etc… and many others. [/one_fourth] [one_fourth_last]Howto: Now that you have a hashtag – how are you going to use it? The trick is to be consistent – as with all social endeavors you can’t just use it once and hop it sticks. Use that hashtag whenever you promote your event or product — in print, multiple social sites and on your website. Encourage customers, fans to engage with the hashtag. [/one_fourth_last]
In business marketing you want to remember to create a following and encourage your customers to use the hashtag. Great example of this appear on your tv with almost every commercial for almost every brand, movie trailer or sporting event. Or check out Vine – the app has hundreds of hashtags that users have created and consistently follow each other.
For more hashtag how to’s, tips and suggestions check out this helpful post on Social Media Examiner.
As always, I am available for [Jen Lew] coaching sessions – in just an hour we can conquer your biggest marketing challenges and get your business in the eyes of new customers.
Please comment below with questions or hashtag examples for your business.
Keep it Simple Stupid is the chalkboard design currently on my office wall. It’s a fantastic reminder for me to not let the complexities of having a multitude of clients thoughts, wants, needs and expectations consuming me.
Significant: A significant post is one that is deemed relevant by the target audience you are posting it to.
Shareable: Content that’s shareable, means there is little friction in order to easily share it with your friends, colleagues, spouse or extended family.
read more from this article in Social Media Today
I’m still such a noob when using Facebook Advertising.. what I know for sure is that Boost is pretty much a waste of time. At least it is these days — who knows how it will change over the next few months. It’s a time consuming process learning the successes of facebook advertising but when it works and you get it right – it feels so good. I have followed Jon Loomer’s tips and how to’s and Power Editor is the only way to go.
First, The most important tip is… you are not alone. Every small business owner is over worked, struggling to do 900 things on a to-do list that has 3,000 things on it. When you are ready to tick the “I must do some Social Media” off on your to-do list or at least “focus on promoting your business online via facebook or any other social network” – just follow these quick and easy steps.
Just remain consistent and don’t get overwhelmed by it.. just do it. Your social media efforts will most likely increase your business sales by a significant percentage if you stick to it. Keep trying, keep coming back to this blog and checking facebook for social media new, tips and tricks.
As always feel free to share these tips with your friends. If you have more suggestions or need advice just post a comment below.
Well I do believe this is is a great idea.
Jell-o has taken one the most popular hashtags and created the brand around it. Instead the traditional use of #fml “fuck my life” Jell-o has funned it up.
As far as the brand is concerned #fml mean “fun my life”.
Until June 14, everyone who tweets the #FML hashtag is entered into a site, from which a certain number will win “Fun My Life” prize packs “specially created to get their life back on track.” You can follow along at jelloFML.com, which also shows how the brand is tweeting at #FML-ers.
My friend Fran who is a savvy business woman using social media to stay connected with her clients, is a perfect example of how and when to consider posting from Twitter to Facebook.
When I began coaching Fran, she decided to focus on learning Twitter and getting comfortable with using it – so we decided to link her Twitter page to her Facebook business page. This strategy was used because she was afraid she would not have the time to post on both social networks and Fran wanted to learn how to use each network individually.
We considered our options and we decided better to stay connected with fans and followers on both networks – at the same time because in her case, not all the same followers were on twitter that were on facebook.
This was a temporary strategy – now that Fran is comfortable with using both Twitter and Facebook. She has wisely decided to stop her Twitter posts from posting to her Facebook wall and wants to now only have Facebook posts go to her Twitter feed.
This is smart because posting multiple times per day on Twitter is great, while posting multiple times on Facebook can be annoying at best and tune out your customers at worst.
So please keep in mind; that I do not recommend this strategy to everyone… and I do not think that it is the correct way to go in all circumstances. This situation worked for Fran. How you choose to post on your networks is entirely up to you and depends on where your comfort level lies and where your community will respond best to your efforts.
Social media, while there are a few hard rules — it is a marketing tool that should be used strategically. Not all networks work together and not all posts belong on each network.
How to connect Facebook and Twitter
Your Facebook posts will now post to your Twitter feed.
Tip: Be mindful that Twitter only allows 140(ish) characters while Facebook now allows 5,000 characters. You might want to do a follow up Tweet if you post a long facebook post that goes on Twitter.
Tip: When posting from Twitter – try to NEVER use a hashtag on Twitter that will then go to Facebook.
Do you appreciate my free tips? Let me know your thought in the comments section – or start a conversation on your own facebook or twitter by sharing this post.
The most common statement I hear every day is…. “I’m afraid to post on social networks, I don’t know what to say.”
Best way to develop engaging content is to ask yourself one important question!
What questions do my customers always ask?
Answer them – use your social networks to provide answers so they don’t have to ask.
Write them down. Then answer each question as an individual post.
Keep answers informative and fun… add a picture or video with your answer.
40 Tips for Social Media Courtesy, Manners and Etiquette
Social media may change, new features, designs, advertising options and new networks may enter the market.
These 15 tips will help ensure that your social media efforts will survive the test of time.
Instagram’s New Terms of Service, your photos are their photos and now they’ve got you by the… filters.
When a service is completely free, beware: that which is for sale may be you
The NY Times explains it all in detail. But basically, after January 16th any photos taken on Instagram allows information about its users to be shared with Facebook, its parent company, as well as outside affiliates and advertisers.
-You could star in an advertisement — without your knowledge.
-Underage users are not exempt.
-Ads may not be labeled as ads.
Managers use Twitter tools to effectively execute their social media strategies in the best way. Optimize your efforts and make a big impact.
1. Setup command control. Use a central dashboard to schedule your tweets and track @mentions, retweets and DMs. You can also engage your followers directly through your dashboard. Consider using Hootsuite (the is a free and pro version) or TweetDeck.
2. Keep your tweets topped up. Use Bufferapp right from your browser’s toolbar to easily tweet out pages that your followers will benefit from reading. You can store tweets to be sent out at pre-designated times.
3. Manage your Twitter account. Use ManageFlitter to manage who you follow and unfollow based on a range of criteria. This tool also helps you find people to follow on Twitter and determine when most of your followers are online, so you know what time to schedule your tweets. Soon, they will also have a feature that allows you to track keyword mentions.
4. Join a tribe. Triberr is primarily a website that bloggers used to increase their reach. It’s a powerhouse of website that uses other’s Twitter streams, Facebook and bookmarking sites to promote blog posts. If you decide to only use one social media tool to expand your online presence and you own a blog, choose this tool.
Tribes are grouped around a common interest, such as Internet marketing, so posts are customized for the bloggers area of interest. The blogger has the option of of approving posts and decides which posts to share and how to share said posts.
This site can also be used to load your Twitter stream with links to quality blogs that your target audience would be interested in. This is done easily and effortlessly at a click of the mouse.
You get to vote on Facebook’s proposed changes to its Statement of Rights and
Responsibilities (SSR) and Data Use Policy on Nov. 21.
Facebook is asking its 1 billion members to decide whether they would prefer the changes or keep the status quo.
Users can vote on whether or not they want the following updates to take place:
Whether or not facebook will actually change it’s policies or not depending on its users voting choices …well that’s left to be seen.
If you like this post and found it helpful… buy a girl a cup of coffee and let me know. [rps-paypal]
A social media crisis can rear its ugly head at any moment. This could be the act of a disgruntled competitor spreading rumors online, a previous employee posting on your business facebook page, an unhappy customer with a big, loud voice on yelp or a neighbor posting a damaging video on you tube.
No matter what the catalyst or degree of damage, you should be prepared to make an informed decision and have an established plan with an outline of how to react.
Most commonly, a social media crisis won’t just go away or resolve itself on its own – it will go on for an uncontrolled period of time potentially damaging your business. Worse, it may continue to grow aggressively spiraling out of control; spreading rumors, speculation and misinformation. All of which result in your business being shown in negative light, mared for an extended period of time, or irreparably damaged.
Hopefully the uncertain what if will never happen to you or your business, and you will never need social media crisis management but it never hurts to be prepared.
Here are 10 tips for handling a social media crisis
Think about how you should handle the worst of situations. Take control of the situation ahead of time and be prepared with a social media crisis plan.
Be sure to keep your crisis plan flexible and consider response tactics that can be scaled to fit any situation. No one crisis will be the same as the next, the business who maintains a calm focus will inevitably end up in a good position.
When the social media crisis is over, evaluate the situation. Include your staff in discussion and focus on what exactly happened, how it was handled and if it can happen again. Collectively determine how situations might be handled better in the future. Then update your social media crisis plan again.
In any situation, your best bet is to stay calm, be prepared and don’t let ’em get to you. You’ve worked too darn hard to let some jackoff with an opinion and a keyboard ruin all that you have built.
Have you experienced a social media crisis with your business, let me know in the comments.
Well what a pleasant surprise, last nights well attended Social Media workshop at the Shelter Island Public Library was a lot of fun!
Over 20 people attended, the newly renovated, downstairs space at the library. I was able to share my presentation and visit websites with ease on their new projection screen and high speed wifi.
I would love to book more of these helpful workshops.
If you are interested in a comprehensive social media training workshop email me to find out how I can be a speaker at your next event.
Posting a status with legal sounding mumbo jumbo is simply pointless. ~Jen Lew
If you posted or have seen posts with the following status update…. don’t bother it’s just hooey.
PRIVACY NOTICE: Warning – any person and/or institution and/or Agent and/or Agency of any governmental structure including but not limited to the United States Federal Government also using or monitoring/using this website or any of its associated websites, you do NOT have my permission to utilize any of my profile information nor any of the content contained herein including, but not limited to my photos, and/or the comments made about my photos or any other “picture” art posted on my profile. You are hereby notified that you are strictly prohibited from disclosing, copying, distributing, disseminating, or taking any other action against me with regard to this profile and the contents herein. The foregoing prohibitions also apply to your employee, agent, student or any personnel under your direction or control.
The contents of this profile are private and legally privileged and confidential information, and the violation of my personal privacy is punishable by law.
UCC 1-103 1-308 ALL RIGHTS RESERVED WITHOUT PREJUDICE.
This surge and flurry of status updates is from a Nov. 21st post by facebook when they updated their privacy notifications with this Proposed Updates to our Governing Documents post. The gist of that proposed update is, facebook announced it would let users comment on proposed changes to its governing documents, but not vote.
You, as a Facebook user own the intellectual property rights to all content you upload to the social network, but depending on your privacy settings, you grant the social network “a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License)”.
if you don’t like facebook policies, you can do any of these to protect yourself:
1. refuse to join Facebook
2. cancel your account
3. negotiate a modified policy with Facebook if you do not agree to the terms and conditions.
Both Facebook and its users are still bound to the same terms and conditions that are accepted by users when they sign up for the service. If Facebook ever significantly changed its privacy settings, it would have to notify users about the changes to those terms.Although Facebook is now a publicly traded company, that has no affect on how it treats your data and privacy. In no way does it mean your information on Facebook is publicly traded — it just means that you are able to buy a share of the company on the stock market. –Mashable
Do you find these tips and tricks useful, and you want to show a bit o’ love, then feel free to click the cup and buy a girl a cup of coffee as a thanks. [rps-paypal]
This is the greatest post ever… by any blogger ever. Thanks to the folks at Lunametrics.com
The Ultimate Complete Final Social Media Sizing Cheat Sheet! Sadly, a lot of these will change … because lately headers and profiles and covers and …. are changing all the time on existing social networks and then… before you know it there’s a new social network nipping at your heals. BUT .. for now this guy created an ultimate sizing cheat sheet and it’s fabulous!
Do you want a clickable link to your website or blog on your pinterest profile?
This HubSpot tutorial will show you how… or give me a holler and I’ll help you out.
In two hours you will learn to use the most popular social media sites: Facebook, LinkedIn, Twitter, Pinterest and Google.
FREE 2 Hour Workshop
Friday, November 30th — 7pm at the Shelter Island Public Library
Bring your Laptop, Tablet or Smart Phone.
This is a hands on workshop. You will be provided with worksheets tips and how to’s plus, [Jen Lew] facebook page is available 24/7 for questions and tons of free information.
Jen Lew is a skilled entrepreneur passionate about digital branding,business development, online marketing, and social media. My straight-talking approach will get your vision out there, improve sales, productivity and communication. She won the Dan’s Hampton Best of the Best Marketing Firm 2012. [Jen Lew] serves clients in various fields, locations and sizes around the country.
The following 10 Tips and How To’s are exactly what you need to know to build an effective facebook page like a pro!jl_facebookhowto
By now you realize that just having a page isn’t enough. You need to engage and offer value to your customers, fans and followers. Your Facebook business page is like a huge billboard except that it’s free. Your customers are there, their friends are there. And you can say a heck of a lot more on a Facebook page than you can on a billboard.
Yay, i’s time to start Posting!
Stay tuned for next weeks post about how to post effectively on facebook and increase your Likes! In the meantime… build up that page and keep in touch with your customers, fans and followers!
I love your questions!! Please share them below in the comments section or on twitter and facebook… don’t be shy! I often get emails from people who ask similar questions. By posting your questions publicly, everyone can benefit.
I’d also love to hear if you found this post helpful… the more I hear from you.. the more effective these posts can be!
Digital marketing is not a cookie-cutter, one-size-fits-all type of marketing strategy. Each business is to be approached differently according to the industry and according to the customer. These 10 tips are fool proof quick, easy ways to get you started and build your business online – no matter what type of business you have.
Read this post on North Fork Patch
1. Design a smashingly clear and distinctive logo. It should evoke emotion, beliefs, desires, and provide a sensory experience of what your business is all about, defining it’s identity. (think of a company or brand you are loyal to.. now think of that company without it’s logo – what’s there? Would you recognize that brand without it’s logo?)
2. Ask yourself 3 very important questions:
3. Take 100’s of photos & videos of your products, customers, location, staff – make them funny, interesting, compelling, sad, hilarious, powerful, beautiful, impactful.
4. Compile a list of 10 “Calls to Action” that you want your customer/clients/guests to do at your business. Ask them to “Like” your facebook page, “Follow” you on twitter, share your content, come in for a special, buy this stuff, etc…
5. Build & Create content rich profiles with your business information on multiple social networks. Starting with the top 5: Facebook, Twitter, Pinterest, Linkedin, Google+, then assess what other networks apply to your business (Yelp, Instagram, Urbanspoon, DeviantArt, Cafemom, Meetup, etc…)
6. Develop a contact management system. Obtain email lists from your customers; at the register, on your website, on social networks, in person, at check out, wherever appropriate – make this a daily priority. Upload these email lists monthly (or more often) to all Social Networks and Email Marketing data base and keep a back up on your computer not just on the sites.
7. Blog. Create a blog and write content about your business with frequent posts that ‘talk’ to your customers as if they are in the room with you..not ‘at’ them. Offer information, share your opinions and ask questions… try hard not to use this as a selling tool. Link the blog to your website and post to social networks.
8. Create an email marketing system. There are plenty of options from free to monthly cost effective solutions. (Constant Contact, Mail Chimp, Aweber, Mad Mimi, plus many others..) Broadcast your messages effectively and clearly. Keep ’em short and without a lot of images. Design one or two templates that you can re-use. Do not add images or content that will distract or make it heavy to download or view on all devices. Set up an email delivery schedule you can achieve.
9. Update your website. I know you paid “a fortune” three years a go for that website… but just like the everything in this day and age, technology has changed and probably so have your specials, offerings and products. Update your website with relevant up to the minute content and be sure to include social networks and email capture.
10. Use the answers and content from tips 1 -5 above to post, tweet, pin, and listen on all social networks. Send email marketing messages monthly (or more), Update your website consistently. Engage with customers personally and effectively online – don’t ‘sell’ to them. Repeat.
I stumbled upon …no literally I was on StumbleUpon and found this article about the social media specialists role, and what you should expect in regards to their skills, experience, responsibilities and salary.
Before you hire me, or anyone else read this article of valuable tips to guide you in finding the perfect person or agency to join your team.Read More from Tech World Image