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24 Expert Opinions About The Top 3 Most Useful Social Media Networks in 2016

Nowadays there are a lot of social media networks and for a new small business, it’s hard to know which are the most useful and relevant social networks they can start with.

On August 24, 2015, for the first time ever, 1 billion people used Facebook in a single day (24 hours), as Mark Zuckerberg announced on his Facebook account. On September 22, 2015, Instagram announced on their blog a new milestone: 400 million Instagram accounts

At the beginning of every year, all the Internet users (marketers, small business owners and social media enthusiasts in particular) have one important question in their mind: Which will be the top 3 most useful social media networks in 2016 and why?

24 of the well-known social media experts have answered this question for our audience and you can read their answers below.

I want to say a big thanks to all of the social media experts who were so kind to answer all my questions! Don’t forget to read the other 2 articles below, which contain useful answers and advice from these social media experts that will help you to have a great start to this new year:

 

22 Expert Predictions About Digital Marketing Trends in 2016

26 Social Media Experts Tell You Two of Their Most Useful Social Media Marketing Tips for 2016

 

Which will be the Top 3 Most Useful Social Media Networks in 2016 and why?

 

larrykim

Larry Kim

Founder of WordStream, Inc.

www.wordstream.com

Larry is the founder of WordStream, the World’s leading provider of Facebook and Google advertising software for small and medium sized businesses with over 10,000 customers worldwide.

Answer:

·       Facebook: Because of their insanely huge reach and fantastic ad targeting.

·       Twitter: Doesn’t have as much reach as Facebook, but has similarly awesome ad targeting and much lower advertiser competition.

·       Instagram: Ridiculously low advertiser competition, same awesome ad targeting options as Facebook, reasonably large reach (bigger than Twitter, smaller than Facebook).

 

IanCleary

Ian Cleary

Marketing Technologist

www.razorsocial.com

Ian Cleary is the founder of RazorSocial which is dedicated to helping businesses build relationships and revenue from social media and content marketing

Answer:

1. Facebook – Facebook will continue to be an important player but the Facebook advertisement is the way to reach your audience.  Most brands will struggle to get sufficient organic reach.
2. LinkedIn – This is and always will be a very powerful social network for businesses but, unfortunately, most businesses don’t take advantage of it.
3. Twitter – I thought Twitter would decline in use but with the recent announcement of integration with Periscope we’ll see a resurrection of Twitter in 2016.

 

TimHughes

Tim Hughes

Co-Founder

Social Selling Lounge – www.Socialsellinglounge.com

Tim has been in sales for 27 years and recently worked on the roll-out of Social Selling at Oracle, across Western Europe and 2000 people. Tim has created a methodology for companies to implement Social Selling which is expected to give companies a 20% uplift in revenue as well as providing a competitive advantage.

Answer: For me that works in a B2B market the three most important networks are Twitter, LinkedIn and Facebook. Sales people need to build their personal brands and build relationships with prospects and influencers and these are best the best place to do it. Note: LinkedIn is only 30% of the Social Graph which is why Facebook is not just for friends and family, it is an integral part of the Modern Sales Person’s “kit bag”.

 

MartinShervington

Martin Shervington

Founder ‘Plus Your Business’, Speaker, Consultant

Plus Your Business – www.plusyourbusiness.com

Martin is the founder and community manager for Plus Your Life and Plus Your Business and has built one of the most well-known brands around all things Google for business, including Adwords, Search, Reviews and Google+.

Answer:

Google+ is back to being cool again! And ‘Collections’ will allow people to focus, to niche their content and gain a solid following around these verticals.

I think Facebook’s live streaming will be one to watch, but Periscope’s community is has grown to be very strong very quickly. YouTube is the one that has the best Search engine attached, and already has the ‘Cardboard’ button for uploads. If VR kicks in next year, then they could all win. It is a big market.

 

MikeAllton

Mike Allton

Author, Content Marketing Practitioner and SiteSell CMO

The Social Media Hat – www.thesocialmediahat.com

Mike is a Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early ’90’s and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media, and SEO to drive traffic, generate leads, and convert those leads into sales.

Answer: Which networks are most useful is a tough question, as I’ve always believed that it depends on each business/blogger and their target audience. Every network has strengths and weaknesses that can make it better or worse for someone with specific needs or topics. With that said, I believe that Google+ is headed in a very positive direction with their refocus on interests and collections, putting it in the Top 3 for most any business alongside Facebook and Twitter. (But keep an eye on Blab and how that network can be leveraged to create live video content which can then be pushed to YouTube.)

 

SueBZimmerman

Sue B. Zimmerman

Entrepreneur, Social Media Expert, Branding and Business Coach

www.suebzimmerman.com

Sue B. is the founder of the online Instagram course Insta-Results™, the author of Instagram Basics for your Business, a CreativeLive instructor, a speaker and business coach. She teaches entrepreneurs, business execs, and marketing professionals how to leverage the power of Instagram for real business results. As a serial entrepreneur, Sue B. has started over eighteen businesses, including SueB Do, Boxer Rebellion and Sue B. Zimmerman Enterprise.

Answer: 

1. Instagram – With over 400 million active users, I like to think of Instagram as a beautiful magazine. This is the app where people go to scroll for entertainment and inspiration. It’s also a great creative outlet for businesses or anyone looking for a positive distraction.

Here are my six accounts:

https://www.instagram.com/suebzimmerman/

https://www.instagram.com/theinstagramexpert/

https://www.instagram.com/sbzteam/

https://www.instagram.com/instagallive/

https://www.instagram.com/the.daily.ig/

https://www.instagram.com/suebdo.capecod/

2. SnapChat – SnapChat provides a huge opportunity to gain an instant connect with your audience. With a limited time period (24 hours) to view your snaps, you are providing your customers with an unedited, behind-the-scenes snapshot of your business. All of this helps to build trust between you and your audience. Don’t forget, E-commerce is coming to SnapChat, brands are already jumping on board. If you’re unsure of how to get started take a look at my snaps. Of course, I branded my image bc I am all about being cohesive in all I do.

instagram_suebzimmerman

 

3. Periscope – There is nothing like the power of real-time footage, and Periscope is the live streaming app that can authentically connect you a global audience. You have the power to broadcast from anywhere, with the confidence that you get to choose the topic and when you want to share. I use Periscope to share my Instagram tips and tools on a daily basis,https://katch.me/suebzimmerman

 

TedRubin

Ted Rubin

Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO Brand Innovators

www.tedrubin.com

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, and Acting CMO of Brand Innovators. Ted is the most followed CMO on Twitter according to SocialMedia Marketing Magazine; one of the most interesting CMOs on Twitter according to SayMedia, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, Return on Relationship, hashtag #RonR, is the basis of his philosophy. His book, Return on Relationship was released January 2013. His latest book, How To Look People in the Eye Digitally was released January 2015. Connect with Ted… TedRubin.com or@TedRubin

Answer: This is a difficult question because different social platforms are valuable to different people/brands, and for many different reasons. I am not comfortable generalizing.

 

StephanieFrascoStephanie Frasco Clegg

VP Social Media

Convert With Content – www.convertwithcontent.com

Stephanie Frasco Clegg, VP Social Media Marketing, started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!

Answer: Facebook will remain the best network for advertising. Instagram will continue to be an e-commerce powerhouse, and Pinterest will be the first truly social search network.

 

JenniferGHanford

Jennifer G. Hanford

Senior Community Manager

B Squared Media – www.BSquared.media

Senior Community Manager for B Squared Media. Social media & blogging freelancer. Coffee lover. Contributes articles to a variety of social media and marketing sites including Curatti and TweakYourBiz.com.

Answer:

1. Instagram – As I mentioned above, this will be huge for brands that are looking for ways to connect visually with their target audiences.

2. Facebook –  Marketers have apparently changed their minds about the power of this social media platform for attracting potential clients. Boosting posts and buying advertising seems to be working out well for many small businesses. Facebook also continues to enhance its capabilities for visual marketing.

3. LinkedIn – Although LinkedIn isn’t considered a true social media network, it is still a super platform for networking, sharing content, and having conversations with like-minded professionals. With the recent changes LinkedIn has made to Groups (less spam, more quality), people are warming up to them again, too.

 

NataschaThomsonNatascha Thomson

CEO – MarketingXLerator and Co-Author – Yogi

MarketingXLerator – www.marketingxlerator.com

Natascha is the CEO of MarketingXLerator, a marketing consultancy with a focus on social media. She consults with small and large clients including SAP, Polycom, SLAP Company, LookingGlass and HR Strategies.

Answer: “Most useful” is a very relative term. I will answer this question for my B2B clients, as B2C has different parameters; and my personal use is a different story. For B2B companies, the most useful social media networks will be:

1. LinkedIn – LinkedIn continues to be the most reliable business network. It’s easy to use and users can choose to just have a profile or actively engage, without penalty. The segmentation options offered to marketers are fantastic. As LinkedIn keeps improving their mobile app, I expect them to gain many more mobile users who will “connect” or read blogs and news on the network. The groups and the opportunity for anybody to blog just work and there’s tons of quality on LinkedIn.

2. Twitter – While Twitter is going through some growing pains – and time will tell if @Jack Dorsey can bring the anticipated positive change – it’s still one of my favorite platforms as it makes it so easy to engage. Used properly, which means one not just publishes but builds relationships, Twitter can be an amazing way to connect and collaborate with influencers, employees, and clients and to build thought leadership. In my book, it’s good that Twitter has a steep learning curve, as it means that those people who get on it have a serious intend (at least many of them).

3. Quora – Quora is not a marketing social media platform. To gain recognition, one has to answer lots of questions and ask good ones. But over time, it’s possible to build thought leadership and relationships. But the key reason I mention Quora here is that it is extremely useful to get a pulse on your market, competitors and what the big questions people ponder. Having been on Quora almost from the start, I get a lot of questions sent to me directly to answer in the social media realm. I then also see the answers other people provide. At the same time, I see some questions that show the level of ignorance that is out there about marketing and social media. All important pieces of the puzzle to understand the true landscape your business operates in.

 

AndrewHutchinson

Andrew Hutchinson

Freelance Writer & Digital Strategy Consultant

www.andrewhutchinson.com.au

Andrew Hutchinson is an award-winning writer, blogger and social media consultant from Melbourne, Australia.

Answer: It’s impossible to answer this question. For many, Facebook will be the most useful, but there are many for whom it won’t be so good. For others, Snapchat could deliver them amazing results, but a heap of brands will find no value in it. It’s impossible to say because each brand, just like each person, is different and they’ll find utility and value in very different things. The most important thing, on this front, is to work out what resonates best with your audience and be where they are. Even if you don’t personally like Twitter, if that’s where your audience is, that’s where you have to go. The only true rule of social media is ‘your audience rules’.

 

 

Keri_Jaehnig

Keri Jaehnig

Chief Marketing Officer

Idea Girl Media – www.ideagirlmedia.com

Keri is the Founder and CMO of Idea Girl Media, a Social Media Marketing Agency that works with business brands, public figures & non-profits to achieve social media success and positive online reputation. She is humbled to have received a 2013 Small Business Influencer Honorable Mention Award, and a commendation for Outstanding Attainment in Social Media from the Senate of the State of Ohio. Her insight has also been featured at Social Media Today, SteamFeed, Search Engine People, and AOL Small Business, as well as at Forbes, Business Insider, and other industry blogs. Non-fat lattes, travel & quick wit make Keri smile, and she is always enthused to meet new people!

Answer: The 3 most talked about social networks for 2016 will be:

– Instagram

– Blab

– Periscope

Why? Because they speak to the trends we will see in the new year. The most important social networks for each business or organization will be different due to their goals and objectives. However, the three networks above offer image and video opportunities that will be a “social media marketing sweet spot,” for many business types.

 

JuliaCampbell

Julia Campbell

Digital Marketing Strategist

J Campbell Social Marketing – www.jcsocialmarketing.com

Julia helps her mission-driven clients find their audience online, using websites, email, blogs, and social media marketing strategies.

Answer: Social networks are useful to you based on your goals and your target audience. It all depends on your business, your organization, and your specific clients or customers. If you are in the fashion space, Pinterest is a must for you. If you are in the tech world, you need to be on Twitter. I also think that live video streaming sites like Periscope and Meerkat will become more utilized and useful for digital marketers going into the new year.

 

GiniDietrich

Gini Dietrich

CEO of Arment Dietrich and author of Spin Sucks

www.spinsucks.com

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Answer: This answer stinks, but it depends. If you’re a B2B organization, it’s going to likely be LinkedIn, YouTube, and maybe a live streaming app. If you’re a consumer business, it’s likely going to be Instagram, Blab, and Facebook. But there isn’t a one-size-fits-all. Find out where your customers hang out and go there.

 

StevenJWilsonSteven J Wilson

Founder

The Visual Life – www.TheVisualLife.net

I help digital entrepreneurs find success online.

Answer:

1. Facebook – Their ads are still some of the best performing social ads. I think people will continue to grow their businesses using Facebook because of the reach and ROI. YouTube- I think video will continue to dominate a large part of social and people will focus on creating high-quality videos and using ads to drive traffic to their videos. Instagram- I think Instagram is not a great platform but since the addition of video, Instagram is a hugely popular platform and I believe slowly but surely continue to grow and do great things for peoples businesses.

2. YouTube – I think video will continue to dominate a large part of social and people will focus on creating high-quality videos and using ads to drive traffic to their videos.

3. Instagram – I think Instagram is not a great platform but since the addition of video, Instagram is a hugely popular platform and I believe slowly but surely continue to grow and do great things for peoples businesses.

adamjayc

Adam Connell

Founder

Blogging Wizard – www.bloggingwizard.com

Adam is the founder of Blogging Wizard. Previously Operations Manager for a UK based marketing agency, Adam now helps others to become more successful online.

Answer: The 3 most useful social networks will depend entirely on who is using them. For example, as someone who writes about marketing, I’d personally find niche social networks like Inbound.org and GrowthHackers.com more useful. But, if I was in my teens and wanting to keep in touch with friends, I’d likely find WhatsApp, Instagram and Facebook more useful. Which social network will be the most useful comes down to what you’re trying to achieve, and who you’re trying to reach.

RandyMilanovic

Randy Milanovic

Principal & Marketing

Kayak Online Marketing – www.kayakonlinemarketing.com

Randy is an entrepreneur, marketer, author, and blogger of online marketing, SEO & social engagement topics. A 4x author, he’s also a stage IV Cancer Survivor who has been seen in: forbes.com, business2community.com, steamfeed.com, socialmediatoday.com, financialpost.com, spinsucks.com, the CTV News, and recently, the was featured nationally in the Financial Post Magazine: Entrepreneur/Innovator edition, article titled: Keep Running.

Answer: 

LinkedIn – Members are seeing more engagement metrics, from who ‘liked’ to who ‘shared’ and, of course, the ‘who commented’ is still there. (These features previously were available only in GooglePlus, though Google recently removed them.) These engagement tools allow you to reach out and engage with active connections. – Recently updated Mobile apps are fantastic. On iOS, engagement tools are more robust, very similar to the desktop version.

Instagram – Users can easily attract fans by posting great content that stays on topic. Important to keep in mind that true, loyal fans will never be as big in numbers as the trendoids can be. It’s not a numbers game. – Users can avoid poorly targeted ads by keeping their activity ‘on topic’. – Find and connect with more fans using Instagram’s very helpful search feature (by hashtag, name, topic, and by popularity). Get to know the leaders and engage – their following will rub off on you nicely. – Paid advertising is only necessary to grow impressions (might want to keep an eye on what’s truly measurable) and (provided your content is great) to attract fans. – Side note: the majority of poorly targeted ads appear in users’ feeds because they have been indiscriminately liking, following, and sharing off-topic content. Yes, users attracted annoying ads that way. Avoid them by being more selective throughout your activity and by blocking advertisers you don’t wish to see via the ‘sponsored’ button on each ad.

GooglePlus – An avid Plusser, Google Plus would normally be at the top of my list. However, recent changes to both Pages and Profiles have left me just a little annoyed (ok, a lot annoyed) at Google. Profiles have a few cool new functions/features such as Collections which are pretty nice, but the Pages (business pages) have been stripped to the point of hardly being useful any more. I’m dearly hoping the engagement features of the classic Pages return, or I fear I’ll be joining Google Plus ghost town crowd.

 JacobkCurtisJacob Curtis

Owner Branding by Jacob

www.Jacobcurtis.com

An experienced new media marketer and personal branding advocate, I work with both companies and individuals in developing, maintaining and leveraging their digital identity online. Connect with me on Twitter or view my social media video tutorials on jacobcurtis.com.

Answer:

1) Facebook has become the common ground for the majority online networking so it will remain important for business and individuals in 2016. Facebook is continually innovating to provide new services or features to keep users and advertisers retained on their platform. Updates like “Reactions” will give marketers a better indication of how their campaigns are performing.

2) Pinterest has been rolling out a bunch of recent e-commerce related features. I would definitely take some time looking into that platform in 2016 if you haven’t already. A good way to tell if you should be active on Pinterest is to see who has already pinned content from your website without you even knowing it.

3) I’ll be adding the ‘social’ to my social strategy by utilizing new platforms like Blab.im. Live streaming will allow me to build and maintain the digital relationships I’ve developed with colleges, mentors and prospects more authentically in 2016.

 Reginald_ChanReginald Chan

Entrepreneur, Consultant & Content Writer

www.reginaldchan.net

Reginald is a freelance consultant focusing on content marketing, search and social media. Always thinking of Big Data and new marketing techniques.

Answer: I would stick to Facebook, LinkedIn and Pinterest. Facebook because it is extremely versatile and I could do anything with it thanks to Facebook advertisement. Plus, it is extremely cheap too! LinkedIn because it is a great place to connect with business minded people. Sure, there are a lot of spam on LinkedIn but it is still a great source especially in some industries. Pinterest is probably a no-brainer. People love images and Pinterest is a must have regardless what business or niche you are in!

north-fork-marketing-design-logo-1

 

Jen Lew North Fork Marketing & Design

Founder / Creative Strategist

North Fork Marketing & Design – www.jenlew.com

Jen specializes in providing innovative strategies and developing support services to manage marketing efforts with ease.

Answer: Facebook, Instagram, Twitter … plus, LinkedIn and SnapChat 2016 doesn’t look to be the year that Facebook & Twitter will falter from the top, but there is no denying users are slowly dropping. Others will definitely rise and Instagram definitely does not seem to be going anywhere. SnapChat is a for sure a growing mainstay – not for every brand but as a new form of entertainment and messaging it’s direct form of messaging combined with the television type easily accessible long-form content its a massive game changer for advertising. LinkedIn looks to be the B2B leader and I will be curious to see what new products and developments they release. The trend I see evolving is the ability to keep users in an app. Both SnapChat and Instagram don’t provide clickable links, so this means marketers need to create innovative ways to keep users intrigued about their clients products and services within an app. Not an easy feat – training followers to click from a link within a profile and not the post itself on Instagram is a huge game changer.

 

Nigel_Ohrum

Nigel Ohrum

Fearless Social Media Manager

Social Toppings: Web Presence Development – www.socialtoppings.com

DARC: Digital native with Analytical chops, strong web Reach, and Content creation skills. Media marketing director by day, social media helper by night.

Answer:

1. Video conversation and live chat (i.e. Blab) is a powerful combination which businesses and brands should be paying attention to in 2016. Simple, easy-to-use, sharable (Facebook, YouTube, iTunes), and it’s high quality. The conversational piece puts it above the crowd in my eyes. Could Blab be the next evolutionary step (and replacement) for podcasting? I think so.

2. Facebook (if you’re willing to pay*) has some excellent advertising opportunities. Over the last year, they did a nice job lowering the entry barrier for small business owners who are often doing social media marketing themselves. Don’t get me wrong, Facebook advertising can still be quite complex and challenging, but you don’t need an instruction manual or take an online course to create effective ads today. *side note: “willing to pay” doesn’t mean budgeting hundreds of dollars months. For as little as $1/day there’re advertising opportunities. I think many would be surprised at the results a $15 / week local ad campaign. Facebook is a “pay to play” platform and businesses need a dedicated (not large) budget to support those efforts.

 MarjiJShermanMarji J. Sherman

Social Media Consultant

Sherman Social – www.marjijsherman.com

Marji J. Sherman is a globally known social media strategist that has been featured in Inc. Magazine, Jay Baer’s SocialPros podcast, The Growth Factor and numerous other podcasts and publications. She writes a successful blog (www.MarjiJSherman.com) where she relates real-life experiences to the ever-changing landscape of social media and has over 160K followers on Twitter (@MarjiJSherman) where she focuses on positive living and leveraging social media while still remaining authentic.

Answer: The top 3 most useful social media networks in 2016 will be Twitter, Instagram and Facebook. While new networks are trendy, the older ones have the most robust audience base and targeting tools.

 

IngridKibler

Ingrid Kibler

Social Media Expert

HCK2 Partners – www.ingridkibler.com

Ingrid’s passion is to help clients harness the power of social media for their business. From presenting innovative ideas to devising a winning strategy to staying in-the-know of the latest, she helps clients utilize this technology in surpassing their business goals and keep them ahead of the competition. She has worked with clients ranging from small businesses to global enterprises, and from a colorful array of industries including fashion, technology and entertainment. Ingrid regularly executes and presents social media audits, gives group training sessions, consults one-on-one, as well as helps monitor, drive and report on activity for different brands’ social channels.

Answer: Facebook, LinkedIn and Twitter. Facebook still dominates the social world, Twitter is unmatched in terms of real-time conversations, trending topics and hashtag use, while LinkedIn is best for professional networking (which every individual and business can benefit from).

 

StephanieNelson

Stephanie Nelson

Social Media Maven / Owner

SBN Marketing – www.sbnmktg.com

Stephanie Boyette Nelson is a Charlotte, NC-based marketing professional. Her experience runs the gamut – print ads, print newsletters, event coordination, e-mail newsletters, paid search, SEO – you name it! She currently specializes in social media marketing and SEO for small businesses.

Answer:

1. Instagram – I saw a recent stat that only 36% of marketers use Instagram. That means that Insta users are not inundated with business messaging. If a business can manage its messaging to “fit in”, there’s a lot of room for this to be a useful outlet.

2. Facebook – It’s still the granddaddy of all social media, and even with its issues, it’s still very widely used. The ads and boosted posts can be so very targeted that money spent here can have a significant ROI.

3. Pinterest – Any company that spends time or money on blogging should be on Pinterest, sharing each blog post there. Same goes for any e-commerce company sharing links to their product pages. I’ve seen website visits skyrocket using this outlet. And now that Pinterest has buyable pins, anyone selling anything online is missing out if he/she is not using it.

Social Media Trends 2016

Marketers Must Adapt As Social Media Continues to Evolve in 2016

Questions from Adrian Domocos founder of HotinSocialMedia.com

What digital marketing trends do you predict for 2016?

More social apps are discovering ways to keep users engaged within the app, such as the ability for e-commerce buying options directly from within the app.

From a marketing perspective big changes are happening. Digital marketing, as we knew it is evolving quickly. We, as social media managers had it good for a while – we knew the basic rules (engage, monitor and create valuable content). Now, the game has changed back to more of a traditional advertising game. Business owners are savvier, customers are savvier and they’ve become more diverse. There was a time when everyone was on Facebook or Twitter and it was like shooting fish in a barrel if you knew the rules and understood your clients enough to be able to represent them.

Now more than ever, an organic two-way connection with your audience is more necessary. Direct contact, and consistent engagement has always been the forefront but now it’s truly finding the right medium and communicating your message precisely how the audience wants to view, see, watch and read it.  The basic trend seems to be the need to bob and weave to keep up with the ever-changing landscape.

Question 2: Which will be the top 3 most useful social media networks in 2016 and why? 

Facebook, Instagram, Twitter … plus, LinkedIn and SnapChat

2016 doesn’t look to be the year that Facebook & Twitter will falter from the top, but there is no denying users are slowly dropping. Others will definitely rise and Instagram definitely does not seem to be going anywhere.

SnapChat is a for sure a growing mainstay – not for every brand but as a new form of entertainment and messaging it’s direct form of messaging combined with the television type easily accessible long-form content its a massive game changer for advertising. LinkedIn looks to be the B2B leader and I will be curious to see what new products and developments they release.

The trend I see evolving is the ability to keep users in an app. Both SnapChat and Instagram don’t provide clickable links, so this means marketers need to create innovative ways to keep users intrigued about their clients products and services within an app. Not an easy feat – training followers to click from a link within a profile and not the post itself on Instagram is a huge game changer.

Question 3: Please recommend to our audience two of your most useful social media marketing tips.

  1. Be Flexible and Adapt
  2. Get Creative and Try new
Social Media Tipsheets

Social media sites are continuously updating and changing. These Social Media Tips and guidelines for Facebook, Twitter, Instagram social networks are guidelines to assist in creating value, better content and loyal followers.Social Media Tips

Twitter: 5 Ways to Add Value

  1. Have a personality! Well, you have one, of course, but show it! Understanding how to communicate your personality on Twitter can be tricky, so take some time and observe your feed first, then consistently tweet with the same voice. Followers like to know who you are and what you’re about, and if your tweets are generic, they’ll soon lose interest.
  2. Speaking of consistency, be consistent. No one follows the occasional tweeter, especially the out-of-date occasional tweeter. Tweet at least once a weekday, aim for four times per weekday, and if you can’t handle more, schedule it out with HootSuite.
  3. Twitter is your place for timeliness. Follow trending topics and if you have something to say thatauthentically relates to that trending topic, tweet it. Don’t, however, jump in on a 9/11 trending topic to promote your brand.
  4. Hashtags sometimes get a bad rap, but they’re still super useful. If you want to get found on a tweetchat or you want your product or service to show up in searches, you gotta use hashtags. Just don’t go overboard with them, ok?
  5. Retweets are your friend. Retweet content that fits with your community and your voice, and your audience might just grow. Aim for a 20% retweet rate on your own tweets.

Facebook: 4 Steps to Better Content

  1. Facebook has evolved a lot over the years, but right now it’s really great for things that are visual. Embed videos directly into the platform, and enhance your long (think 1000-word) text with interesting visuals.
  2. Followers love the chance to win something free, so use Facebook to run contents that can amp up your exposure. Facebook contests are easy
  3. Respond to followers. Be present on Facebook at least once a day to attend to customer care in the comments. A positive, helpful response to a negative comment can go a long way on Facebook.
  4. One of the best things about marketing on Facebook is the easy targeting options, so go ahead, get local. If you’re doing an event in a city, find your followers there. If you

Blogs: 5 Ideas for Cultivating Loyal Blog Readersnorth fork web design

  1. Some might say we reached peak blog saturation, but blogs are still raking in the views, and there’s no better place for long form content and beautiful, curated images.
  2. Have at least 3 series you can drop posts into. Think “Friday roundups” like Cup of Jo’s [right] or “Monday Must-Haves,” or a behind-the-scenes, featured-employee series. That kind of regular, consistent content will have readers coming back for more.
  3. Put your FAQ here and use it as a place where your new readers can get to know your history. It can be a snapshot of what your brand is about, a mission statement relayed in a conversational way, and a way to answer questions that can put you in context for newbies.
  4. Link your blog posts with other social posts, i.e. push traffic from your Instagram or your Twitter to your blog for “more information” or “more photos.” Make your blog a place people go to find out more about an event or a product.
  5. Use your best writers for your blog. Writing is a skill, and if readers are going to spend time on your blog, you’d better meet their expectations with posts that are well-written, well-edited, and well-concepted.

LinkedIn: 3 Non-Networky Networking Tips

  1. There’s not really a right way to do LinkedIn, but there is a wrong way, and that’s being too generic and network-y in an impersonal way. The #1 tip here is to be personal. If you want to connect with someone, make sure you know who you’re connecting with, and approach them with language as you would in person.
  2. Use your company page wisely. Post any company updates there as well as job openings. This is the most public professional face your company has,and consistent and responsible use can go a long way.
  3. Consider the LinkedIn publishing platform, but also share any appropriate long-form posts from your blog here. LinkedIn users like to read content that is industry-appropriate and adds professional value.

Instagram: 5 Hacks for the Visual Platform

  1. What separates the civilian Instagram user from the professional Instagram user is theme. Think of a content theme and a color palette, and stick to it (like influencer Amanda Steele, left.)
  2. Here, too, hashtags are your friend. Don’t overload your caption with hashtags, though; instead, add them to a comment below so your post is findable.
  3. Use all the Instagram tools available. That meanstag people and geo-locate your posts.
  4. Instagram is a place for careful curation, not for photo dumps. Use Afterlight or VSCO Cam apps to thoughtfully augment your photos so they look as professional as possible, and then post. Also, whereas with Twitter, the more tweets the merrier (sometimes), here you won’t want to annoy your followers by posting a bunch of photos at once. One post per day, max.
  5. Instagram is another great platform for contests. Incentivize your followers with giveaways and ask them to share visual content that either you’ve created or they create themselves with a unique hashtag. It’s a great way to get followers involved and aid brand exposure.

YouTube: 3 Fun Ideas for Video Content

  1. Got a skill? Go to YouTube to share a tutorial. Use one of your products or services and show it off with a well-edited (consider Final Cut Pro) and short (3-4 minutes) tutorial from one of your staffers. Think like Birchbox,
  2. Speaking staffers, use YouTube to show of your employees. Viewers love that kind of behind-the-scenes access and it can really personalize your branding efforts to present your staff as valued members of the family. Augment a blog post with a video featuring an employee.
  3. Make brand trailers. Don’t feel like you have to stick to one, either. Make a new trailer every quarter, showing what you’ve done in the past and what’s coming up that might be new. Use videos to tease new products or services. Nothing racks up the views more than a well-edited, slick video offering teasers about what’s to come.
Instagram Landscape and Portrait Updates
New Instagram update 2015 – You can now post full-size landscape and portrait photos. It’s no longer hip to be square!
You are not constricted to square photos. Instagram now supports any size images.

From the Instagram Blog
Today, we’re excited to announce that — in addition to square posts — you can now share photos and videos in both portrait and landscape orientation on Instagram. Square format has been and always will be part of who we are. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to. It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end. Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square. Once you share the photo, the full-sized version of it will appear to all of your followers in feed in a beautiful, natural way. To keep the clean feel of your profile grid, your post will appear there as a center-cropped square.

We’re especially excited about what this update means for video on Instagram, which in widescreen can be more cinematic than ever. While we’ve historically had separate filters for photos and for videos, all filters will now work on all types of moments. You can also adjust the intensity of filters on videos, too.

We continue to be inspired by the creativity and diversity of the Instagram community, and we can’t wait to see what you create next.

More updates and new features.
Jen Lew Instagram
  1. New direct message features.
    You can now directly send images right from any post privately to other Instagram users. You can then carry on the conversation with text only similarly to a normal text message.
  2. Instagram ads release September 30th.
    We are preparing to learn, use, and teach you what you need to know.

  3. Unified photo and video filters.
    Now any filter can be applied to your Instagram post regardless of its format (photo or video).

 

How do I upload a photo as a portrait or landscape?

Once you’ve selected a photo or video from your phone or tablet’s photo library, you can choose to share it as a portrait or landscape instead of a square:

  1. Tap to switch the photo from a square to a portrait or landscape.
  2. You can touch the screen to move the photo and adjust how it fits within the frame. Use the grid to help you frame the photo.
  3. Tap Next to apply effects or a filter.

Once you share it, the photo or video will appear as a portrait or landscape in Feed. You can share photos and videos with aspect ratios between 1.91:1 and 4:5.

Note: In grid view on your profile, photos shared as a portrait or landscape will appear as a center-cropped square.

Instagram image size used to be 612px by 612px but then switched to 640px by 640pxand on July 2015 switched to 1080px by1080px to keep up with Retina and other high resolution displays available on smartphones, tablets and laptops. Current image size is1080px in width X 1080px in height.
10 Steps To Launch your Business Online

The key to gaining customers and make your business stand out against the competition is marketing, and putting your business ‘out there’.

Launch-Your-Business-Online

Here are 10 of the most fantastic ways to get you making more money and building awareness of your business. Whether you are launching a brand new business or fine tuning your marketing of an older business. These are the HAVE TO DO steps to effectively market your business in 2015.

 

 

  1. Create a business plan: Determine your goals, target market, brand message and financial strategies
  2. Launch a website
  3. Submit your business to online directory listings; Yelp, Google+,Local and regional directories related to your business
  4. Start a blog – write engaging content similar to how you talk to customers in a relaxed and friendly vibe
  5. Develop a marketing strategy – Promote your business to increase leads, fine tune your target audience
  6. Set up Facebook Business Page – Invite friends from you personal page to Like your business
  7. Set up Twitter Business Page – Upload your entire email contact list and follow friends, family and relevant tweeters
  8. Set up (other) social media pages – All social media sites are unique. Find the best to fit your niche.
  9. Set up email marketing account – Deliver monthly newsletters to customers, friends and family.
  10. Organize & manage contact database – Create a dynamic email database to upload to email marketing and social sites. Email means money.

BONUS TIP: Complete each field and upload profile photos and header images. These fields will assist in building SEO so you are found on the pages of google… and we all want to be found on google.

Once you have done these 10 steps, the next dynamic step is the fun part: Engagement and Two way communication – You put the social in social media.

Hashtag Meaning and Popular Slang Terms for Instagram & Twitter

Hashtag-Slang-GlossaryHashtag slang meanings and the top slang terms defined for use with Twitter and Instagram. Hashtag terms and acronyms used in social media.

#POTD
Photo of the Day

#TBT
Throw Back Thursday

#FBF
Flash Back Friday

#CTFU
Cracking the Fuck Up

#TBH
To Be Honest

#BMS
Blowing My Shit – that is blowing my mind

#TF
The Fuck – why the fuck did you say that

#DF
Da Fuck – what the fuck are you doing

#OOTD
Outfit of the Day

#OOTW
Outfit of the Month

#TransformationTuesday
You’ve lost a ton of weight or redecorated your house.

#GOTD
Gram of the Day – an instagram photo that you think is just amazing and winning the day.

#WCW
Women Crush Wednesday

#MCM
Man Crush Monday

#bae
girlfriend or boyfriend – because saying those words became far too laborious

#TIFU
Today I Fucked Up

#TIL
Today I Learned

#IMO
In My Opinion

#F4F
Follow for Follow – you follow me i’ll follow you back

#S4S
Shoutout to Shoutout – follow @jenlew she’s awesome!

#L4L
Like for Like

#ICan’t
figuratively i can’t even comprehend this situation.

#RT
Retweet – retweeting someone else’s tweet on Twitter only

#MT
Modified Tweet – on Twitter only

#Regram
share another persons photo on Instagram Only

#dogsofig
Dogs of instagram

#instapup
still your pet but maybe a bit cuter

#instagood
a good post on instagram

#LMAO
Laugh My Ass Off

#LMFAO
see above and… just add fuck.

#LOL
Laugh Out Loud

#GFOH
Get the Fuck Out of Here

#Yolo
You Only Live Once

#BRB
Be Right Back

#RL
Real Life

#OH
Overheard

#RLT
Real Life Tweet – something overheard in real life

#HT
Hat Tip – a compliment

#selfie
a pic of you

#Fitfam
ooh look the family is out for a bike ride.

#petstagram
your pet

#selfiesunday
a pic of you on sunday

#Instamood
a nicer way of saying your being a total bitch.

#Instafood
i want everyone to see the shitty picture of my awesome food

#Foodporn
uhm… really do i have to explain this. Fried Chicken is sexy as hell. Take a pic, post it and use this hashtag.

#nofiter
you aint usin’ no filter that sunset really is this beautiful.

#Igers
Instagram Users

#IG
Instagram

#statigram
your status

#P2P
Person to person

#B2B
Business to business

#SMH
Shaking My Head

#FF
Follow Friday

There are tons more slang terms and acronyms …this is just the beginning. If you think I’ve missed a few please write them in the comments below or tweet me @jenlew

how to use facebook hashtags

It wasn’t until last nights 3rd to last Breaking Bad episode that I realized …Facebook hashtags are definitely increasing in usefulness. We may not use them as much as twitter, and they may not have permeated in being the most powerful marketing tool… yet!

But, I posted last night from my personal facebook page about Breaking Bad and I am shocked to see how many ‘strangers’ liked my post. This has never happened before. I was also on twitter and following the hashtags and sharing in my shock and awe of the amazing writing and full blown engagement of the episode. The twitter flurry is not a surprise, but to receive a comment from a complete stranger (not a friend of a friend) on a personal facebook post – this was a first for me. Now this can all bring about a whole conversation about privacy and settings — so for the sake of this post I will suggest you refer to Social Bakers for their tips on that.

This engagement on facebook definitely gives me reason to believe that the facebook hashtag is not going anywhere and business owners with facebook pages should be utilizing them in a more strategic way. Here’s how:

[one_fourth]Be unique: Use a hashtag that is unique to your event, promotion, product, service. Breaking Bad is brilliant in their use of the hashtag, for each episode they are simple and unique – and just like a Vince Gilligan hint they sum up the emotional journey last nights #nohardfeelings[/one_fourth][one_fourth]Keep ’em short:Think of your product, service, event’s key differential. What about your promotion makes you different or unique from other businesses that provide a similar service. For example — the Greenport Maritime festival is every year – I would suggest #greenporttime as a hashtag. It combines the name of Greenport (obviously) and the festival name — and it’s an annual event so the hashtag can be reused annually. It evokes the suggestion that where else would you go at the end of September on Long Island.[/one_fourth][one_fourth]Integrate: When using your unique hashtag, combine it not only on multiple social sites like twitter, instagram and pinterest but also use the most popular hashtags in conjunction with your unique one. There are tons of sites to find popular hashtags like hashtag.org, tags for likes etc… and many others. [/one_fourth] [one_fourth_last]Howto: Now that you have a hashtag – how are you going to use it? The trick is to be consistent – as with all social endeavors you can’t just use it once and hop it sticks. Use that hashtag whenever you promote your event or product — in print, multiple social sites and on your website. Encourage customers, fans to engage with the hashtag. [/one_fourth_last]

In business marketing you want to remember to create a following and encourage your customers to use the hashtag. Great example of this appear on your tv with almost every commercial for almost every brand, movie trailer or sporting event. Or check out Vine – the app has hundreds of hashtags that users have created and consistently follow each other.

For more hashtag how to’s, tips and suggestions check out this helpful post on Social Media Examiner.

As always, I am available for [Jen Lew] coaching sessions – in just an hour we can conquer your biggest marketing challenges and get your business in the eyes of new customers.

Please comment below with questions or hashtag examples for your business.

KISS …it’s not just an awesome 80’s band! Keep It Significant and Shareable

Keep it Simple Stupid is the chalkboard design currently on my office wall. It’s a fantastic reminder for me to not let the complexities of having a multitude of clients thoughts, wants, needs and expectations consuming me.

KISS Keep It Simple Stupid Chalkboard Wall at Jen Lew

KISS Keep It Simple Stupid Chalkboard Wall at Jen Lew

But, this recent post in Social Media Today expands the principle with at new acronym Keep it Significant and Shareable. This resonates with me on a whole other level in regards to Social Media.

Significant: A significant post is one that is deemed relevant by the target audience you are posting it to.

Shareable: Content that’s shareable, means there is little friction in order to easily share it with your friends, colleagues, spouse or extended family.

read more from this article in Social Media Today 

Look who I met ✭ Mari Smith ✭

Mari Smith Marketing Mastermind Luncheon in New York at Sarabeth’s in Tribeca on August 14, 2013.
Jen Lew chatting with Not just Mari Smith but a ton of other dynamic entrepreneurs and digitally savvy individuals. Mari Smith_jenlew.com

Facebook Advertising – How To Power Editor

I’m still such a noob when using Facebook Advertising.. what I know for sure is that Boost is pretty much a waste of time. At least it is these days — who knows how it will change over the next few months. It’s a time consuming process learning the successes of facebook advertising but when it works and you get it right – it feels so good. I have followed Jon Loomer’s tips and how to’s and Power Editor is the only way to go.

Jon Loomer is the commander and chief of Facebook Advertising. His blog is the best resource for any questions.
How to Use Facebook Power Editor

Resources
Increase Reach and Target Facebook Users with Updated Boost Post Feature

How to Use Facebook Power Editor: A Detailed Guide

6 Exceptional Ways to Rock at Social Media

First, The most important tip is… you are not alone. Every small business owner is over worked, struggling to do 900 things on a to-do list thatrockatsocialmedia has 3,000 things on it. When you are ready to tick the “I must do some Social Media” off on your to-do list or at least “focus on promoting your business online via facebook or any other social network” – just follow these quick and easy steps.

6 Exceptional steps to Rock at Social Media

[list style=”correct”]

  • Create profiles on ALL of the top Social Networks – Facebook, Twitter, Google+ (Places), Instagram, Pinterest, Linkedin
  • Complete each profile with ALL the information your potential customer might need, address, phone, hours, offerings, photos, testimonials
  • Now Choose just One – one… just one social network and focus on it! Don’t overwhelm yourself with feeling like you need to post everywhere – make your life simple and just focus your attention on the one network you feel most comfortable. Then over time expand your reach – when you can or when you can hire someone to help you.
  • Post often… often means 1 – 3 times per day…not just when the mood strikes you. Choose times of the day that work for you – then see how those times affect your engagement.
  • Create a calendar or strategy. Decide on what you would like to post – BEFORE you post. Create an outline of events you have planned for your business ahead of time. The great thing is ..there are always holidays, specials or sale items or introduced a new product or service. Time your posts to focus on those items. If your business is a service industry and not much changes – think of posts that deal with your service such as; the weather or new tools that are available, funny incidents that happen, highlight employees, the town, environment. There are a number of factors that are related to your business that might not necessarily be just “hey 2 for 1 special tonight”. Think outside the box.. but not too far that your fans and followers won’t get it. Post about your entire business environment not just about selling.
  • Now that you are focused on your engaging content – be sure to includes photos with written copy along with the photo. Tag and link to friends and other businesses, use instagram, vine or youtube to share content from your other networks. Retweet, Pin or share posts from others on facebook, pinterest and twitter. Always remember to LISTEN to your customers.. read their posts and see what they are talking about — you just might find some interesting content for you to share or develop new content your audience will like.

[/list]

Just remain consistent and don’t get overwhelmed by it..  just do it. Your social media efforts will most likely increase your business sales by a significant percentage if you stick to it. Keep trying, keep coming back to this blog and checking facebook for social media new, tips and tricks.

As always feel free to share these tips with your friends. If you have more suggestions or need advice just post a comment below.

North Fork Web Marketing & Design
Jell-o #fml

Well I do believe this is is a great idea.

Jell-o has taken one the most popular hashtags and created the brand around it. Instead the traditional use of #fml “fuck my life” Jell-o has funned it up.
As far as the brand is concerned #fml mean “fun my life”. jello_fml

Until June 14, everyone who tweets the #FML hashtag is entered into a site, from which a certain number will win “Fun My Life” prize packs “specially created to get their life back on track.” You can follow along at jelloFML.com, which also shows how the brand is tweeting at #FML-ers.jello-fml-logo-hed-2013

When, Why, How to connect Facebook and Twitter

connectfacebookandtwitter jenlew.comPosting the same post on Facebook and Twitter is a controversial topic for me.
Here are 3 simple rules.

  1. You should post unique content on each social network as often as possible.
  2. Connecting a Facebook Business Page to Twitter is great, Go at it! You can post to Twitter as much as you like.
  3. Connecting Twitter to Facebook I don’t recommend it – but sometimes it might be right

My friend Fran who is a savvy business woman using social media to stay connected with her clients, is a perfect example of how and when to consider posting from Twitter to Facebook.

When I began coaching Fran, she decided to focus on learning Twitter and getting comfortable with using it – so we decided to link her Twitter page to her Facebook business page. This strategy was used because she was afraid she would not have the time to post on both social networks and Fran wanted to learn how to use each network individually.

We considered our options and we decided better to stay connected with fans and followers on both networks – at the same time because in her case, not all the same followers were on twitter that were on facebook.

This was a temporary strategy – now that Fran is comfortable with using both Twitter and Facebook. She has wisely decided to stop her Twitter posts from posting to her Facebook wall and wants to now only have Facebook posts go to her Twitter feed.

This is smart because posting multiple times per day on Twitter is great, while posting multiple times on Facebook can be annoying at best and tune out your customers at worst.

So please keep in mind; that I do not  recommend this strategy to everyone… and I do not think that it is the correct way to go in all circumstances. This situation worked for Fran. How you choose to post on your networks is entirely up to you and depends on where your comfort level lies and where your community will respond best to your efforts.

Social media, while there are a few hard rules — it is a marketing tool that should be used strategically. Not all networks work together and not all posts belong on each network.

 

How to connect Facebook and Twitter

How to connect your FACEBOOK BUSINESS PAGE to TWITTER

connect facebook to twitter jenlew.com

  1. Log in to the Facebook account you want to associate with your Facebook profile.
  2. In the URL bar type http://facebook.com/twitter
  3. You will see options to link your personal page and an option for your business page.
  4. Click Link to Twitter
  5. Choose what activities you would like linked.
  6. Save Changes

Your Facebook posts will now post to your Twitter feed.

Tip: Be mindful that Twitter only allows 140(ish) characters while Facebook now allows 5,000 characters. You might want to do a follow up Tweet if you post a long facebook post that goes on Twitter.

How to connect your TWITTER account to a FACEBOOK Business Page

connect twitter to facebook  jenlew.com

  1. Log in to the Twitter account you want to associate with your Facebook profile.
  2. Go to your Settings menu’s Profile tab.
  3. Scroll to the bottom and click Sign in to Facebook and connect your accounts.
  4. When prompted, select the privacy settings for who will see your Tweets posted to your Facebook wall. It is set to public by default.
  5. Click Log in with Facebook and enter your Facebook login credentials.
  6. Click Allow to accept permissions.
  7. In your Twitter profile settings page, Select the page you’d like to connect to.
  8. When prompted, click to allow permission to post to the selected Facebook Page:
  9. Your Tweets will now post to your Business Facebook Page  wall and your username will be displayed there as well.
    @Replies will not be posted.

Tip: When posting from Twitter – try to NEVER use a hashtag on Twitter that will then go to Facebook.

Do you appreciate my free tips? Let me know your thought in the comments section – or start a conversation on your own facebook or twitter by sharing this post.

How to develop engaging content for social media

The most common statement I hear every day is…. “I’m afraid to post on social networks, I don’t know what to say.”

Best way to develop engaging content is to ask yourself one important question!

What questions do my customers always ask?

Answer them – use your social networks to provide answers so they don’t have to ask.

Write them down. Then answer each question as an individual post.

Keep answers informative and fun… add a picture or video with your answer.

 

40 Tips for Social Media Etiquette

In real life you should – Be kind, Be Authentic, Be Confident and Be You. With social media it is no different. bekind

40 Tips for Social Media Courtesy, Manners and Etiquette

  1. Ask to Tag someone – BEFORE you tag them
  2. Don’t claim another persons work as your own tag ’em, write their name it – Provide Links to the original post
  3. Complete your online profiles – explain who you are, use photos of yourself or your business.
  4. Give credit where credit is due – use tags, promote your friends – not doing this is the equivalent of being that person who repeats everything someone else says in real life.
  5. Like a post on someone else’s Facebook post before you share it
  6. If a conversation is getting long, personal or undecipherable – take it somewhere private.
  7. Don’t talk about others in a way you wouldn’t want others to talk about you. Bosses, recruiters, customers, friends, families and enemy’s – they’ll find out what you said.
  8. Use retweet (RT) when sharing a Tweet
  9. If someone sends a friend request, respond with grace and kindness. Ask how you know the person or why they want to be friends.
  10. Before you hit submit, send, share – PROOF READ
  11. If you are not a sports or news commentator or a financial analyst – don’t act like it.
  12. Don’t use social media after you’ve been drinking
  13. Repin a pinterest pin – don’t just pin it yourself
  14. Tag your friends when you use their photo on facebook, especially if it’s a profile or cover photo.
  15. Don’t assume anyone wants to play the game you are addicted to – don’t send a request. If they also play…they’ll find you.
  16. Social media is not your soap box – when you have a strong opinion and you feel obsessed about sharing it for months…remember it’s the equivalent to standing on a street corner with a bull horn. You look kind of nuts.
  17. Do you really think anyone cares about your complaints, whine’s, bitching or moaning
  18. Pace yourself – Monopolizing the news feed with a bombardment of posts isn’t enjoyed by anyone.
  19. Autopilot – do you time your tweets or posts? automated social media is great – but be conscious of the world around you.
  20. Don’t be vague – tell your story. What’s more annoying than seeing a post that’s just “OMG that happened” … what the what? If you did that to someone in real life they’d look at you with their hands up and say “uh…WTF happened”.
  21. Don’t offer advice without a link to where you found it. Nobody likes a know it all and you could be liable.
  22. 40,000 pictures of you, your baby, your dog or your lunch is just plain boring.
  23. Treat each social network individually – if you are friends with the same person on Facebook, Twitter, Linkedin and Instagram etc… who really needs to see the same post at the same time across all channels. It’s like hearing the same story forty times at a dinner party.
  24. DON’T USE ALL CAPS …EVER!
  25. Be careful when you make the first move – maybe you shouldn’t friend request your boss? Discuss it in person first.
  26. Use a direct message, email or text for private and personal matters.
  27. Posting pics of you or friends naked is rude, offensive and just plain stupid.
  28. If you could be arrested for it – don’t mention it online.
  29. Profanity – it’s offensive in public why would you use it in print
  30. Listen more – post less.
  31. Don’t be a bully – don’t call someone out on their behavior, looks, actions or anything.
  32. Don’t just talk about your sale, promotion or your business constantly – be interesting and provide conversational value.
  33. Interact with your competitors – be friendly and share information- don’t compete online.
  34. Don’t over use the same posts, tweets or images just because it worked the first time or wasn’t ‘heard’ doesn’t mean you should keep repeating yourself.
  35. Be transparent, be honest, be clear
  36. Participate don’t just lurk – everyone knows who you are – and they won’t trust you.  If in real life you mention you saw it online but you didn’t Like, comment, retweet, or share – it’s the equivalent of being a peeping tom.
  37. Exclamation points are meant to indicate strong feelings or high volume at the end of a sentence. Multiple exclamation points – multiple times is just exhausting and childish.
  38. Respond to comments, posts, and likes.  If someone posts on your page or asks a question – respond.
  39. Put your phone down, look up and participate in real life.
Timeless Social Media Tips

Social media may change, new features, designs, advertising options and new networks may enter the market.

These 15 tips will help ensure that your social media efforts will survive the test of time.

  1. Listen to your customers
  2. Participate and Collaborate
  3. Make sure all profiles are complete and up to date
  4. Set notifications
  5. Connect with your peers – Join Groups and Chats
  6. Create a strategy
  7. Cross connect your email and social network contacts
  8. It’s not a numbers game – Never buy followers or fake fans
  9. Experiment, try different tactics and switch it up
  10. Time your posts
  11. Use Advertising and Promotional options available for each network
  12. Monitor insights and analytics
  13. Stay up-to-date on trends, updates and new features
  14. Keep your posts short and shareable
  15. Be Authentic, Be Courteous, Be You
oh snap… Instagram could make me famous.

Instagram’s New Terms of Service, your photos are their photos and now they’ve got you by the… filters.

When a service is completely free, beware: that which is for sale may be you

The NY Times explains it all in detail. But basically, after January 16th any photos taken on Instagram allows information about its users to be shared with Facebook, its parent company, as well as outside affiliates and advertisers.
-You could star in an advertisement — without your knowledge.
-Underage users are not exempt.
-Ads may not be labeled as ads.

If you want to opt out or delete your account the app instaport. You can export the photos and then upload to another service or keep them the old fashioned way in a folder on your computer. For more info on exporting your photos and deleting your account,
this wired article explains it all.
Twitter Tools and Optimizing your Efforts

Managers use Twitter tools to effectively execute their social media strategies in the best way. Optimize your efforts and make a big impact.

1. Setup command control. Use a central dashboard to schedule your tweets and track @mentions, retweets and DMs. You can also engage your followers directly through your dashboard. Consider using Hootsuite (the is a free and pro version) or TweetDeck.

2. Keep your tweets topped up. Use Bufferapp right from your browser’s toolbar to easily tweet out pages that your followers will benefit from reading. You can store tweets to be sent out at pre-designated times.

3. Manage your Twitter account. Use ManageFlitter to manage who you follow and unfollow based on a range of criteria. This tool also helps you  find people to follow on Twitter and determine when most of your followers are online, so you know what time to schedule your tweets. Soon, they will also have a feature that allows you to track keyword mentions.

4. Join a tribe. Triberr is primarily a website that bloggers used to increase their reach. It’s a powerhouse of website that uses other’s Twitter streams, Facebook and bookmarking sites to promote blog posts. If you decide to only use one social media tool to expand your online presence and you own a blog, choose this tool.

Tribes are grouped around a common interest, such as Internet marketing, so posts are customized for the bloggers area of interest. The blogger has the option of of approving posts and decides which posts to share and how to share said posts.

This site can also be used to load your Twitter stream with links to quality blogs that your target audience would be interested in. This is done easily and effortlessly at a click of the mouse.

Facebook Site Governance

You get to vote on Facebook’s proposed changes to its Statement of Rights and

facebook.com/fbsitegovernance

Responsibilities (SSR) and Data Use Policy on Nov. 21.

Facebook is asking its 1 billion members to decide whether they would prefer the changes or keep the status quo.

Users can vote on whether or not they want the following updates to take place:

  • Facebook will get rid of user voting on its governance changes; instead, the company will allow members to provide feedback by submitting questions to Erin Egan, Facebook’s chief privacy officer, as well as hosting webcasts to address comments and inquiries.
  • Facebook will share user data with its affiliates, including Instagram, which the company acquired in April.
  • Facebook will set “new filters” for managing incoming messages to users’ inboxes.
  • Facebook will change how they “refer” to certain products.
  • Facebook will clarify exactly who can see what on user timelines.

Whether or not facebook will actually change it’s policies or not depending on its users voting choices …well that’s left to be seen.

If you like this post and found it helpful… buy a girl a cup of coffee and let me know. [rps-paypal]

10 tips for handling a social media crisis

A social media crisis can rear its ugly head at any moment.  This could be the act of a disgruntled competitor spreading rumors online, a previous employee posting on your business facebook page, an unhappy customer with a big, loud voice on yelp or a neighbor posting a damaging video on you tube.

No matter what the catalyst or degree of damage, you should be prepared to make an informed decision and have an established plan with an outline of how to react.

Most commonly, a social media crisis won’t just go away or resolve itself on its own – it will go on for an uncontrolled period of time potentially damaging your business. Worse, it may continue to grow aggressively spiraling out of control; spreading rumors, speculation and misinformation. All of which result in your business being shown in negative light, mared for an extended period of time, or irreparably damaged.

Hopefully the uncertain what if will never happen to you or your business, and you will never need social media crisis management but it never hurts to be prepared.

Here are 10 tips for handling a social media crisis

  1. Respond within 24 hours only if 1 – 7 can be done, if they can’t — keep quiet and let your influencers do the talking
  2. Don’t act out of anger, take things personally or be emotional
  3. Stay on message, say as much as you need to, and no more
  4. Be humble, gracious, sincere and if it applies — own your mistakes
  5. Do not talk trash, point a finger, place blame or name call
  6. Reply with a message about what you’ve learned from this situation, and how you’re going to prevent another incident from happening in the future
  7. Be honest and thankful that your customers brought the matter to your attention
  8. Do not (in almost ALL circumstances) delete the remarks, remove the offender or block them
  9. If needed, issue a public response in the form of a press release. Declare your statement to news outlets – before they get wind of what’s been written on social networks
  10. And for the love of pie, please be prepared and have a social media crisis plan in place

Think about how you should handle the worst of situations. Take control of the situation ahead of time and be prepared with a social media crisis plan. 

  • Know what to do and who’s in charge before a crisis happens
  • Include your staff, trust them and keep them informed — enlist their help and support
  • Always be listening and monitoring your social networks – not just when a crisis occurs
  • Know who your influencers are; (peers, loyal customers, local papers, surrounding businesses) reach out to them.
  • Measure the situation and see if your community of influencers will step in and correct things without you needing to do anything

Be sure to keep your crisis plan flexible and consider response tactics that can be scaled to fit any situation. No one crisis will be the same as the next, the business who maintains a calm focus will inevitably end up in a good position.

When the social media crisis is over, evaluate the situation. Include your staff in discussion and focus on what exactly happened, how it was handled and if it can happen again. Collectively determine how situations might be handled better in the future. Then update your social media crisis plan again.

In any situation, your best bet is to stay calm, be prepared and don’t let ’em get to you. You’ve worked too darn hard to let some jackoff with an opinion and a keyboard ruin all that you have built.

[rps-paypal]

Have you experienced a social media crisis with your business, let me know in the comments.

Well what a pleasant surprise, last nights well attended Social Media workshop at the Shelter Island Public Library was a lot of fun!

Over 20 people attended, the newly renovated, downstairs space at the library. I was able to share my presentation and visit websites with ease on their new projection screen and high speed wifi. 

I would love to book more of these helpful workshops.

If you are interested in a comprehensive social media training workshop 
email me to find out how I can be a speaker at your next event. 
 

Facebook Privacy Notice:

Posting a status with legal sounding mumbo jumbo is simply pointless. ~Jen Lew

If you posted or have seen posts with the following status update…. don’t bother it’s just hooey.

PRIVACY NOTICE: Warning – any person and/or institution and/or Agent and/or Agency of any governmental structure including but not limited to the United States Federal Government also using or monitoring/using this website or any of its associated websites, you do NOT have my permission to utilize any of my profile information nor any of the content contained herein including, but not limited to my photos, and/or the comments made about my photos or any other “picture” art posted on my profile. You are hereby notified that you are strictly prohibited from disclosing, copying, distributing, disseminating, or taking any other action against me with regard to this profile and the contents herein. The foregoing prohibitions also apply to your employee, agent, student or any personnel under your direction or control.

The contents of this profile are private and legally privileged and confidential information, and the violation of my personal privacy is punishable by law.

UCC 1-103 1-308 ALL RIGHTS RESERVED WITHOUT PREJUDICE.

This surge and flurry of status updates is from a Nov. 21st post by facebook when they updated their privacy notifications with this Proposed Updates to our Governing Documents post. The gist of that proposed update is, facebook announced it would let users comment on proposed changes to its governing documents, but not vote.

The truth is that when you signed up on facebook, you confirmed that you accept Facebook’s legal terms, including its privacy policy and terms and policies. “You cannot alter your acceptance to that agreement, nor can you restrict the rights of entities who are not parties to that agreement, simply by posting a notice to your Facebook account or citing the Uniform Commercial Code (UCC) or the Berne Convention,” says facebook.

You, as a Facebook user own the intellectual property rights to all content you upload to the social network, but depending on your privacy settings, you grant the social network “a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License)”.

if you don’t like facebook policies, you can do any of these to protect yourself:
1. refuse to join Facebook
2. cancel your account
3. negotiate a modified policy with Facebook if you do not agree to the terms and conditions.

 

Both Facebook and its users are still bound to the same terms and conditions that are accepted by users when they sign up for the service. If Facebook ever significantly changed its privacy settings, it would have to notify users about the changes to those terms.Although Facebook is now a publicly traded company, that has no affect on how it treats your data and privacy. In no way does it mean your information on Facebook is publicly traded — it just means that you are able to buy a share of the company on the stock market. –Mashable

 

Do you find these tips and tricks useful, and you want to show a bit o’ love, then feel free to click the cup and buy a girl a cup of coffee as a thanks. [rps-paypal]

Free Workshop: Social Media Tips to Boost your Business.

If you are new to using social media for your business… Listen Up! 

In two hours you will learn to use the most popular social media sites: Facebook, LinkedIn, Twitter, Pinterest and Google.

  • Facebook: 101 for Business A beginners guide teaching you how to build a facebook page, including photos, social media apps and more…
  • Twitter: Focus your twitter efforts to get maximum benefits for your business.
  • Pinterest & Instagram: An introduction to both networks, plus learn if they are right for your business
  • Linkedin: Improve your visibility professionally AND for your business
  • Google + and Places: A review of how to create and maintain your Google Places Page.
  • Plus, a fun Q&A session with great prizes!  

FREE 2 Hour Workshop
Friday, November 30th — 7pm at the Shelter Island Public Library

Bring your Laptop, Tablet or Smart Phone.
This is a hands on workshop. You will be provided with worksheets tips and how to’s plus, [Jen Lew] facebook page is available 24/7 for questions and tons of free information.

Shelter Island Public Library

Friday, November 30, 2012 from 7:00 PM to 9:00 PM

Shelter Island, NY

Eventbrite - Free Workshop: Social Media Tips to Boost your Business. For Beginners!

This event is FREE — but we would love to know how many people are coming!   Nov. 30, 2012   Shelter Island Library

Jen Lew is a skilled entrepreneur passionate about digital branding,business development, online marketing, and social media. My straight-talking approach will get your vision out there, improve sales, productivity and communication. She won the Dan’s Hampton Best of the Best Marketing Firm 2012. [Jen Lew] serves clients in various fields, locations and sizes around the country.

10 Tips and How To’s: Create a Facebook Business Page Like a Pro

jl_facebookhowtoThe following 10 Tips and How To’s are exactly what you need to know to build an effective facebook page like a pro!jl_facebookhowto

By now you realize that just having a page isn’t enough. You need to engage and offer value to your customers, fans and followers. Your Facebook business page is like a huge billboard except that it’s free. Your customers are there, their friends are there. And you can say a heck of a lot more on a Facebook page than you can on a billboard.

  1. Pick a name
    Picking a name seems like a simple task, but you need to make sure that you pick a name that is consistent with what your customers know you by – so that they’ll find you when running a search. Use your businesses full name ..but don’t fill the space with anything generic like Pancake Palace-the best pancakes around. Just keep it simple and clear Pancake Palace.
    Keep in mind that if you have multiple locations or plan to have more locations or divisions in the future, you’ll want to keep that name consistent — so choose wisely. Tip: Keep that name within 25 characters. Not only is it simply good practice to keep it short, but it’s vital for effective marketing and advertising.
  2. Create a vanity URL
    The best way to easily promote your facebook page, is by placing your vanity URL into emails, fliers, website etc..
    My vanity URL is facebook.com/jenlewmarketing.
    Read my post about building a Linkedin page, I explain in more detail why this is necessary. In short facebook user names present a better opportunity for you to promote your page clearly and effectively to obtain more Likes.
    How to claim yours: Edit > Update Info > UserName
    (as of writing this, facebook allows a name to be changed once and you must have over 25 Likes to claim a vanity URL)
  3. Update your About section
    The most effective way to drive traffic, maintain awareness and build customer loyalty is to keep your customers informed. Describe your company in detail, include your website, hours, location, reviews and any and all information pertaining to your business. The more facts and information the better. However, I do not suggest fluffing your page with a ton of quotes or political opinions ….leave that stuff for your personal page.
    Completing your about section will optimize your page for Search Engines (SEO). Facebook pages are indexed by Google! You need to load the About section with keywords, just as you should do on your website.
    How to update your About section: (Admin Panel > Edit Page > Update Info), update the Description, Mission, Awards and Products, filling it with relevant keywords.
    Now… Google will be able to find you… for free! There that’s your first lesson in SEO.
  4. Cover Photo & Profile Photo
    Utilizing these will assist in building a dynamic Page. Do not over look the importance of your brands image and logo as your cover/profile photo. Facebook timeline offers a huge landscape to tell the story of your business. There are two important elements Cover Photo & Profile Photo.
    Cover photo dimensions are 851 x 315 pixels, profile photos 180×180 px. Facebook says you are not allowed to “promote” your business in the Cover Photo area but I’ve always been one to do things until I’m scolded for it… and this is an area to follow my lead on being that kindof rebel. If you want to simply upload a photo as your cover image — You can adjust a photo to fit in the space but I highly recommend creating dynamic and fresh art work incorporating your logo, and timely promotional information in this area.
    Your profile photo should be your logo or a specific photo of what it is that your business sells. If YOU are your business or if you are known as the face of your business I highly recommend including your photo AND your logo in your profile photo. People want to hear from people, so try to use an engaging image that is welcoming and friendly.
    If you need art work for your facebook page please email me for rates. jen at jen lew dot com.
  5. Apps n’ Tabs
    Utilize your facebook page to promote your other social networks, e-marketing lists, blog or website! The App/Tabs area (below your cover photo) features clickable images that are important to your business success. This is an area that a lot of businesses neglect. There is no reason not to utilize this area to it’s fullest extent, plus Facebook has made it easier to incorporate a few other social networks you are hopefully already using like Instagram, Pinterest, Various E-Marketing tools etc.. the possibilities in this area are endless and is fully customizable. With a bit of tweaking and original art work this area can be unique to you and your business.
    To change the apps on your timeline: Toggle the arrow on the Right side of your Timeline App section > On the top right corner of each app the dropdown offers the option to Swap position with: > highlight the app you want to be visible and swap with one already listed. To change the image Click Edit Settings at the bottom of the dialogue box > click custom tab image.
    For custom/unique images and develop custom apps for your page that are unique to your business please email jen at jen lew dot com.
  6. Create Milestones
    This is a great opportunity to tell your story and let your customers know about you throughout your pages Timeline. Create Milestones and talk about where your brand has been and how far you’ve come. Attach related photos to those stories. Share with your fans when your doors opened, take a picture of your first dollar, what new offerings you created… Get creative!
    To create Milestones: Click Event, Milestones tab at the status section > Input information > Upload photo > Save.
  7. Featured Likes
    This is not only a great resource if you have multiple facebook pages related to your business, but you can build community engagement by liking other businesses in your area or promote products that your business sells.
    Within the Likes box under your Cover Photo, five of your Page’s Likes will be featured. By default, the Pages that are displayed here will be random… you should customize them and chose the ones you want.
    How to control your featured likes: Admin Panel > Manage > Edit Page > Featured.
  8. Assign Administrator Roles
    If you manage your Page yourself and no one else will touch it, you can feel free to skip this part. But if you have a person or team helping out, you need to consider assigning roles. Think about who will monitor your page(s) effectively. Allow for various levels of control with Facebook Page admin roles. How to assign facebook admin roles: Edit Page > Admin roles > Type names of people > Click role > Save Changes. 
  9. Develop a Strategy
    This is vital to building a successful facebok page. Now that your page is looking good, you have to set up a successful strategy of what you are going to post. Randomly posting about different things as the mood strikes you is not going to best utilize your time, efforts and pages effectively… especially if you are trusting someone else to do it for you.
    To create an effective strategy: I suggest beginning with the WWWH method: Who – Why – What – How
    Who: In my opinion the key to effective social media is determining your business voice — is it serious, silly, informative, fun? Your best guidline to determine this voice is emmulating how you speak to customers in person. If you find you answer the same questions over and over to guests or clients or investors… then find ways to create engaging answers to those questions and post online. Why: Determine your goals? Do you want to focus on new customers or maintain loyalty of current customers? Do you need to broaden your over all reach? Do you want to engage more with fans friends and followers on their pages and post less? What: Do you like to promote timely information and offer timed specials? Continue asking the big overall questions and then form a calendar to outline How. I can not stress the importance of a strategy enough. Answering these questions and developing will make posting much easier and more effective.
  10. Create a Content Calendar
    How: Mapping out your posting schedule and creating an events calendar a few weeks in advance will not only benefit your bottom line, but is the best way to coordinate your internal calendar with your external promotional calendar.
    For example: your business is launching a new product in April. You and/or your marketing team should discuss the launch and all the elements involved so you can use social networks to drive awareness and interest. Decide if there will be posts leading up to the launch in March and May too?
    Use the admin roles management tool and determine who will be posting and at what times. Creating content ideas and themes of topics to discuss in a calendar eliviates the guess work and the allusive . “i don’t know what to post today — eh…i’ll think of something tomorrow” syndrome.
    I am aware that everyone reading this is a busy entreprenuer with a multitude of tasks and to to do’s on your list.
    I know, Tips #10 & #11will go in one ear, and then out the other. You probably won’t do it. It’s my greatest challenge with every client. I do it for you and just taking the time to collaborate on forecasting the months/years ahead is challenging. This is why companies hire internal marketing departments and Social Media Consultants, I can not stress enough the importance of building structure, and consistency in your brand voice.
    But once you do it… it will make your life much easier and all your efforts much more worthwhile.

Yay, i’s time to start Posting!
Stay tuned for next weeks post about how to post effectively on facebook and increase your Likes!  In the meantime… build up that page and keep in touch with your customers, fans and followers! 

I love your questions!! Please share them below in the comments section or on twitter and facebook… don’t be shy! I often get emails from people who ask similar questions. By posting your questions publicly, everyone can benefit.
I’d also love to hear if you found this post helpful… the more I hear from you.. the more effective these posts can be!

To keep in the know, and up to date on all that is Social Media follow me on Twitter, Facebook and Linkedin.

 

10 Tips to Create Social Impact for Your Business

Digital marketing is not a cookie-cutter, one-size-fits-all type of marketing strategy. Each business is to be approached differently according to the industry and according to the customer. These 10 tips are fool proof quick, easy ways to get you started and build your business online – no matter what type of business you have.

Read this post on North Fork Patch

 

 

 

 

1. Design a smashingly clear and distinctive logo. It should evoke emotion, beliefs, desires, and provide a sensory experience of what your business is all about, defining it’s identity. (think of a company or brand you are loyal to.. now think of that company without it’s logo – what’s there? Would you recognize that brand without it’s logo?)

2. Ask yourself 3 very important questions: 

  • What 10 questions are frequently asked about your business by customers?
  • What 10 questions do customers ask specifically about your products?
  • What 10 things do you want your customers to know about your product, that differentiate you from the competition – that you wish customers would ask?

3. Take 100’s of photos & videos of your products, customers, location, staff – make them funny, interesting, compelling, sad, hilarious, powerful, beautiful, impactful.

4. Compile a list of 10 “Calls to Action” that you want your customer/clients/guests to do at your business. Ask them to “Like” your facebook page, “Follow” you on twitter, share your content, come in for a special, buy this stuff, etc…

5. Build & Create content rich profiles with your business information on multiple social networks. Starting with the top 5: Facebook, Twitter, Pinterest, Linkedin, Google+, then assess what other networks apply to your business (Yelp, Instagram, Urbanspoon, DeviantArt, Cafemom, Meetup, etc…)

6. Develop a contact management system. Obtain email lists from your customers; at the register, on your website, on social networks, in person, at check out, wherever appropriate – make this a daily priority. Upload these email lists monthly (or more often) to all Social Networks and Email Marketing data base and keep a back up on your computer not just on the sites.

7. Blog. Create a blog and write content about your business with frequent posts that ‘talk’ to your customers as if they are in the room with you..not ‘at’ them. Offer information, share your opinions and ask questions… try hard not to use this as a selling tool. Link the blog to your website and post to social networks.

8. Create an email marketing system. There are plenty of options from free to monthly cost effective solutions. (Constant Contact, Mail Chimp, Aweber, Mad Mimi, plus many others..)  Broadcast your messages effectively and clearly. Keep ’em short and without a lot of images. Design one or two templates that you can re-use. Do not add images or content that will distract or make it heavy to download or view on all devices. Set up an email delivery schedule you can achieve.

9.  Update your website. I know you paid “a fortune” three years a go for that website… but just like the everything in this day and age, technology has changed and probably so have your specials, offerings and products. Update your website with relevant up to the minute content and be sure to include social networks and email capture.

10. Use the answers and content from tips 1 -5 above to post, tweet, pin, and listen on all social networks. Send email marketing messages monthly (or more), Update your website consistently. Engage with customers personally and effectively online – don’t ‘sell’ to them. Repeat.

 

Social Media Tools List: +100 Social Media Tools
  1. Percolate – Turns brands into curators. Creates content for the social web.
  2. HubSpot – Inbound Marketing > marketing hub for small biz (equalman fav)
  3. awe.sm – Analytics for social media.
  4. TweetReach – How far did your tweet travel?
  5. Contaxio – Contact management for your social networks.
  6. PostPost – Awesome stuff gets lost on Twitter. Strip-search your timeline.
  7. SocialScope – A mobile inbox for your social networks.
  8. NutshellMail – Delivers a social media summary to your email inbox.
  9. Amplicate – Find out what people love and hate on social media.
  10. Bottlenose – A smarter way to surf the stream.
  11. AddShoppers – Reward sharing, measure results, add shoppers.
  12. GroupTweet – Create a more dynamic Twitter account with multiple authors.
  13. HowSociable – Measure your brand magnitude.
  14. North Social – Quickly create and manage Facebook pages.
  15. BrandMyMail – Include live social content in your Gmail emails.
  16. CardMunch – LinkedIn app scans business cards to your contacts (equalman fav)
  17. Social Mention – Real-time social media search and analysis.
  18. FeedMagnet – Social curation for websites and events.
  19. TabJuice – Ultimate e-commerce solution for Facebook (100% free).
  20. Conversocial – Deliver great customer service in Facebook and Twitter.
  21. Bitly Enterprise – Short URL branding, real-time alerts, monitoring and more.
  22. PeopleBrowsr – Social analytics for marketers.
  23. Needium – Social media lead generation.
  24. Crowdspoke – Find relevant content to share with customers, fans.
  25. The Archivist – Save and analyze tweets.
  26. MyLikes – Publishers promote your content through social networks.
  27. Postling – Provides small businesses with social media tools.
  28. bre.ad – URL shortener like bit.ly with customizable billboards (equalman fav)
  29. Evernote – never lose a random though again – all stored in the cloud
  30. Eventbrite – online tool for events and selling tickets (equalman fav)

MARKETING

  1. Shoutlet – Enterprise social marketing platform.
  2. Awareness, Inc. – Publish, manage, measure, engage. (equalman fav)
  3. Unified – The world’s first social operating platform. Enterprise marketing.
  4. Wildfire – Promotion, analytics, monitoring and more.
  5. EngageSciences – The fastest growing European social marketing vendor.
  6. LocalResponse – Helps marketers respond to real-time consumer intent.
  7. GraphScience – Leverage the social graph. Optimize Facebook marketing.
  8. GoChime – Reach the people who are a perfect fit for your products.
  9. Adly – Celebrity endorsements in social media.
  10. Hy.ly – From fans to leads. Facebook presence, contents and more.
  11. SocMetrics – Engage influencers.
  12. MarketMeSuite – Your free social inbox. End-to-end social marketing.
  13. Fanplayr – Social game marketing.
  14. memelabs – Branded Facebook contests and much more.
  15. PowerVoice – Advertisers harness a consumer-to-consumer platform.
  16. Lithium – Social community and marketing solutions.
  17. Syncapse – Social media marketing, measurement and management.
  18. Vitrue – Helps you utilize social communities for business.
  19. Adotomi – Performance marketing for social media.
  20. Zoniz – Full-service social marketing management platform.
  21. Argyle Social – Data-driven social media marketing software.
  22. Buddy Media – Offers a social enterprise marketing suite.
  23. Extole – Consumer-to-consumer social marketing.
  24. BuzzParadise – International network of social media advertising.
  25. Zuberance – Energize your brand advocates.
  26. Involver – A social marketing platform and more.
  27. Silentale – Market and customer insights for Facebook page data.
  28. SocialTwist – Acquire new customers using social referrals.
  29. eCairn – Social media marketing solutions for marketing agencies.
  30. Bazaarvoice – Ratings and Social Commerce software (equalman fav)

MONITORING AND INTELLIGENCE

  1. Netvibes – Social media monitoring, analytics and alerts dashboard.
  2. Brandwatch – Social media monitoring tools.
  3. ThinkUp – Free open source social media insights platform.
  4. DataSift – Unlock insights from historical Twitter data.
  5. Odimax – Actionable intelligence for social media marketing.
  6. GlobalWebIndex – Provides data on users of your web presence.
  7. Attentio – See what the world is saying about your brand.
  8. Traackr – Find the influencers who matter to you.
  9. Unmetric – The social benchmarking company.
  10. LiveWorld – Moderation, community programming and actionable insight.
  11. PeerIndex – Understand your influence across social media.
  12. Jive – Social media monitoring and much more.
  13. ethority – Social media intelligence.
  14. CliMet – Maintain your brands reputation on Facebook and Youtube.
  15. YourBuzz – Get the buzz on your business (American Express OPEN).
  16. Eqentia – Enterprise content curation, monitoring and republishing.
  17. Sentiment Metrics – Social media monitoring, measurement, engagement.
  18. MutualMind – Intelligently monitor, analyze and engage.
  19. Appinions – Discover and engage leading influencers on any topic.
  20. Social Fixation – Apps. Automation. Awesomeness.
  21. Digimind – Competitive intelligence and online reputation monitoring.
  22. StepRep – Listen to what people are saying about your brand online.
  23. Trackur – Social media monitoring made easy.
  24. CustomScoop – Online news clipping and social media monitoring.
  25. Beevolve – Comprehensive and affordable social media monitoring.
  26. Visible – Social media monitoring, analytics and engagement.
  27. Sysomos – Social media monitoring tools for business.

SOCIAL CRM

  1. Radian6 – Social media monitoring and engagement, social CRM.
  2. Sprout Social – Social media management, Twitter tools, social CRM.
  3. Spredfast – Social CRM and enterprise marketing.
  4. Nimble – Social CRM simplified. Turn communities into customers.
  5. Sprinklr – Social CRM, enterprise social media dashboard.

MANAGEMENT

 

  1. HootSuite – Dashboard for Twitter, Facebook, LinkedIn.(equalman fav)
  2. SocialFlow – Optimized publisher for Facebook and Twitter.
  3. uberVU – The intelligent social media dashboard.
  4. tracx – An end-to-end social media management system.
  5. thismoment – Engage everyone, everywhere, easily.
  6. Hearsay Social – Enterprise social media software.
  7. Sendible – Social media marketing, monitoring and management.
  8. Pluck – Integrated social media solutions from Demand Media.
  9. SocialVolt – Social media management software.
  10. Engage121 – Social media management  that enables customer relationships
  11. Parature personalized approach to web-based customer service & help desk software
  12. Tweetdeck Dashboard for teams using Twitter and Facebook

BLOGS AND WEBSITES

  1. The Future Buzz – Digital marketing and social media blog.
  2. SocialTimes.com – Your social media source.
  3. Social Media Today – News, strategy, tools and techniques.
  4. Mashable – Social media news and tips.
  5. Socialnomics – insights from brands & experts on the why & how of social (*)
  6. Social Media Explorer – A blog about social media marketing.
  7. Social Fresh – The business of social media.
  8. The Social Media Marketing Blog – Marketing insights from Scott Monty.
  9. Chris Brogan – Learn how human business works beyond social media.
  10. Brian Solis – Defining the convergence of media and influence.
  11. Britopian – Discussing the latest in social business.
  12. Social Media Examiner – help businesses discover how to best use social media
  13. Michael Hyatt – Christian slant on leadership, productivity, publishing, social media

AGENCIES

  1. Likeable Media – Dave Kerpen’s agency – top clients (Neutrogena, Verizon) 
  2. Banyan Branch – Social media strategy, engagement, analysis and more.
  3. Converseon – Social strategy and analytics agency.
  4. Brickfish – viral map software – top clients (Redbox, Lemonhead)
  5. Splashcube – Social media marketing and training.
  6. WannaBeeSocial – Southwest Airlines of Social Agencies (cater small biz)
  7. Webtrends – Social, mobile and web analytics and tools.
  8. iStrategyLabs – Experimental social media marketing and more.

OTHER / MISCELLANEOUS

  1. Klout – Measures social media influence.(equalman fav)
  2. ShopVisible – Social commerce solution
  3. Yammer – The enterprise social network.
  4. Gigya – Social login, social plugins, analytics, gamifaction and more.
  5. TrustYou – Social media monitoring for the hospitality industry.
  6. Cyfe – All-in-one business dashboard and real-time monitoring.
  7. Janrain – Social login, social profile storage, game mechanics, analytics.
  8. BzzAgent – A word of mouth marketing company.
  9. IZEA – Connects social media publishers with advertisers.
  10. Lotame – Data and audience management platform.
  11. OneDesk – Connect employees, partners and customers.
  12. SocialVibe – Engagement marketing.
  13. TwentyFeet – Social media monitoring and ego-tracking.
  14. Timehop – What were you doing 1 year ago today?
  15. Refollow – Discover, manage and protect your Twitter social circle.

 

Check out dailytekk.com and socialnomics.com for more valuable information and updates.