Ello is a new, ad-free social network that is basically billing itself as the anti-Facebook without actually coming out and saying it. – Huffington Post

The new ad free social network in my opinion completely different than anything I’ve seen. The black and white ad free platform, launched just like pinterest as invite only and had created a nice low profile buzz about it months prior to releasing it’s beta version.

I have been playing with, and reading about Ello now for a few days. I like the feel of the platform and its simplicity. Essentially those you follow fall into two categories, Friends and Noise. No one knows how you categorize them. The genius of this system is that I see full posts in a visually simple stream from my Friends, while the Noise page is small tiles of posts. I can scroll through them much faster as a result.