External vs. Internal Small Business Perception
By all accounts, my greatest strength and most needed service
providing small businesses the opportunity to take a deep hard look at what their small business looks like to their customers.
It’s not easy.
It’s not easy to tell a business owner that they should consider how their business looks to the outside world.
It’s not easy to remind business owners that just because they like their product, service or design doesn’t mean it’s a good idea.
It’s not easy to tell clients that their customers just don’t ‘get it’ or can’t see their vision.
However, it’s absolutely necessary.
Look beyond yourself.
When considering the many options in marketing your business, a business owner needs to stick by their passions, remain true to their business goals and keep a keen eye on the brand message – BUT one must also maintain a consistent method of receiving feedback from customers. There are many ways to get customer feedback one of the easiest ways is to listen to their social media comments, reviews, and complaints. It’s not easy. But within the many details involved in a complaint or bad review – there is usually a thread of truth.
A good marketing manager will listen to those difficult comments and reviews (and all the good one’s too) and assess what voice and methodology a business needs to take in order to market themselves effectively.
External perception is what you distribute via social media, share on your website and advertise.
Internal perception is what you think of your business, and what goes on inside your shop or when working with customers.
By all accounts, my greatest strength and most valued services are creating the opportunities for small business owners to take a deep hard look at what their business looks like to their customers.
This External perception is not easy, it’s hard to peak outside of the proverbial curtain, forget about your to-do list for the day and what you need to get done to serve your clients or create products – but taking the time to focus on how your business looks to the outside world is invaluable.
Once you decide how you want your business to look and sound – then you have marketing.