Facebook Reactions
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Facebook Reactions

Facebook Reactions Are Here

UPDATED Feb. 24, 2016

Facebook reactions are the new way to judge your loved ones! But, maybe they will also satisfy the cravings of trolls and nasty commenters. A quick angry face might subdue a nasty thot thought… but that’s just my optimistic way of thinking.
Released globally, the new reactions are available to everyone. React with care.

HOW TO
To add a reaction, hold down the Like button on mobile or hover over the Like button on desktop to see the reaction image options, then tap either Like, Love, Haha, Wow, Sad or Angry.

Original Post Feb. 6, 2016

As noted by Facebook’s chief product officer Chris Cox to Bloomberg recently – and then re-affirmed by yayMark Zuckerberg himself in Facebook full-year earnings results announcement – Facebook’s ‘Reactions’ emoji toolbar will soon be made available to all users, everywhere. For those unaware, ‘Reactions’, which The Social Network announced back in October, offers a way for Facebook users to respond to posts with a simple, emotional signal ‘other than Like’. The typical use-case of Reactions was explained by Zuckerberg at one of his regular Town Hall Q & A events last year:

“Not every moment is a good moment – if you share something that’s sad, like a refugee crisis that touches you or a family member passes away, it may not be comfortable to like that post… I do think it’s important to give people more options than liking it.”

But before Reactions go site-wide, we thought it might be a good time to reflect on the ‘what’, ‘how’ and ‘why’ of the new implementation to get you prepared for what to expect when those little tiny characters start popping up all over your News Feed. For those looking to better understand the new feature, here’s the lowdown – ‘Reactions 101’, if you will – a guide to help you understand why the addition of the new tool is not only an important move for Facebook, but how these tiny, cartoon faces may also prove to be extremely valuable for your business.


Facebook confirmed that instead of the often-requested “dislike” to counter the existing Like button, founder Mark Zuckerberg explains that this idea is just about giving more options to express yourself.

Facebook Reactions

Facebook Reactions are about all of the feelings; love, sadness and empathy. They are what you’re trying to project, the test is currently limited to users in Ireland and Spain. If you are there (or use a browser proxy service like Hola to fake it) you’ll see something like the picture above, after long pressing the Like button on the website or mobile apps. Depending on how things go, this could roll out to the rest of the billion or so Facebook users soon, but it looks like any official support for dislike is never going to be in the plans.

Today we’re launching a test of Reactions — a more expressive Like button. The Like button has been a part of Facebook for a long time. Billions of Likes are made every day, and Liking things is a simple way to express yourself.For many years though, people have asked us to add a “dislike” button. Not every moment is a good moment, and sometimes you just want a way to express empathy. These are important moments where you need the power to share more than ever, and a Like might not be the best way to express yourself.At a recent Townhall Q&A, I shared with our community that we’ve spent a lot of time thinking about the best way to give you better options for expressing yourself, while keeping the experience simple and respectful. Today we’re starting to test this.Reactions gives you new ways to express love, awe, humor and sadness. It’s not a dislike button, but it does give you the power to easily express sorrow and empathy — in addition to delight and warmth. You’ll be able to express these reactions by long pressing or hovering over the Like button. We’re starting to test Reactions in Ireland and Spain and will learn from this before we bring the experience to everyone. We hope you like this – or can better express how you’re feeling!

Posted by Mark Zuckerberg on Thursday, October 8, 2015

Updated February 5, 2016 in Social Media Today