Instagram announced new business profiles, the new set of business tools were announced back in may, and I received it on @northforkmarketing a few weeks ago and now have it on all client accounts as well on mobile.
The new business profiles are inspired by Facebook’s business Pages. My favorite new feature is the ‘contact’ button, allowing customers to text, call or email a business.
The new business profiles also include a set of analytics with audience behaviors and demographics, as well as a ‘promote’ feature for boosting well-performing images to use as advertising to reach more customers. Businesses can choose to target a particular demographic, or let Instagram’s algorithms work their magic.
The one magical feature that seems to be missing is directly communicating with users via messenger, I also find it difficult to use the Stories option as it is a completely different profile option. I’m curious to see where Instagram goes next.