Jen Lew Blog

EMAIL MARKETING: Your Business Needs A Newsletter!

I must admit, it baffles me why business owners don't bother sending out email newsletters or promotions. This blog post is for you!! If you are suspect about why you need to start gathering emails from customers and sending information to your customers then read on! WHY EMAIL? KEEPING IN TOUCH Email newsletters are the leading method of keeping in…

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MARKET LIKE A PROFESSIONAL

Building a social media following locally is harder in a seasonal community. We have our challenges but we also have the luxury of diversified customers and the ability to focus on the goods, services and skills we offer. Remember to run your business like a local but market like a professional! #northforklocal

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Social Media Marketing How To Get more customers

Wow, things have changed! In the past few years, I have switched conversations with small business from WHY you need social media to HOW you can use social media marketing to your advantage.The online world has witnessed the growing importance of Social Media as a crucial digital marketing tool that can give maximum exposure and greater marketing mileage for any…

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Instagram: How to not suck at it

A crappy Instagram account for your small business is worse than not having one at all. Let's get right into the tips so you don't suck and can create an Instagram account you and your customers can be proud of ... and increase sales from. CONTINUITY The easiest way to create a profile that gains fans and followers is to post consistently.…

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External vs. Internal Small Business Perception

By all accounts, my greatest strength and most needed service is providing small businesses the opportunity to take a deep hard look at what their small business looks like to their customers. It's not easy. It's not easy to tell a business owner that they should consider how their business looks to the outside world. It's not easy to remind…

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Best Social Media Marketing Long Island

North Fork: Best of the Best Social Media Marketing & PR 2016 Winner!

[vc_column width="2/3"]Awarded Best of the best Ad Agency and Marketing firm on the east end of Long Island. [vc_column width="1/3"]

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Twitter-character-limit

Twitter Links Don’t Count

Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit Brands can say more with their tweets Any photos, videos, animated GIFs and polls posted with a tweet won’t count towards the total. According to The Verge, the service is also experimenting with allowing users to mention other users by including their Twitter names or @ handles, without having those usernames…

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Instagram Zoom Feature

If you zoom in on this photo you'll see all the dust on my stairs and my skin damage - no really pinch the photo! You should be able to zoom in on Instagram now👌🏻✨ 🍾💫 So far only avail on iphone. A photo posted by North Fork Marketing & Design (@northforkmarketing) on Aug 31, 2016 at 9:26am PDT

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Any time you use the same password on multiple websites, the risks to your security increase dramatically. A breach at one site could expose all of your accounts. If that password is a lame one like "123456" or "password," a hacker could get into your account just by guessing. The problem is, avoiding same passwords and lame passwords is really…

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Instagram Business Profiles

Instagram announced new business profiles, the new set of business tools were announced back in may, and I received it on @northforkmarketing a few weeks ago and now have it on all client accounts as well on mobile. The new business profiles are inspired by Facebook’s business Pages. My favorite new feature is the ‘contact’ button, allowing customers to text, call or email a…

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Facebook Algorithm Changes…. Again.

Facebook Algorithm is crucial to its success. Facebook lives or dies by its News Feed, so getting it right is imperative. As they announced June 29th, small but significant tweaks to its algorithm – showing more content from the friends you care about and potentially less from pages – it’s also explaining the ‘core values’ that have served as guiding principles behind every…

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North Fork Marketing Instagram

Instagram Business Profiles

Coming Soon: New Instagram Business Profile Tools Business profiles Instagram business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get…

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Instagram for Business

If You Could Express Your Business Visually, What Would You Create? Instagram is a community built on the power of visual storytelling. Businesses have been a part of the community since the beginning, using the platform as a way to showcase their products and services in a rich, visual context. Content Strategy Tips Businesses do best on Instagram when they…

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Twitter-character-limit

Twitter Character Limit: 140 Characters or MORE!!

Yay! Twitter is expanding it's 140 character count limit. It's long overdue! Over the past decade, the Tweet has evolved from a simple 140-character text message to a rich canvas for creative expression featuring photos, videos, hashtags, Vines, and more. In just the past few months Twitter added the ability to poll your community, react quickly and cleverly with GIFs,…

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Facebook Profile Expression

Facebook Profile Expressions

Facebook Profile Expressions are here. If you are using SnapChat you are familiar with the fun gif like profile photos. You can now create a similar photo for your Facebook Profile. Express yourself by using an outside app - Facebook approved Profile Expression Kit Partners: MSQRD, Boomerang, lollicam. With more than 4.5 billion views and nearly 30 million profile picture updates…

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5 Rules For Digital Marketing

Here are the basic rules of effectively digital marketing your small business! Read 'em. Learn 'em. Follow 'em. 1. CONTENT IS KING Understand that everything starts with content The best marketing tool is your content. If you provide original, quality, authentic, content people will naturally talk about you. They will visit your site, and even recommend it to their friends. Your…

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NASA

There are 3 things I know about NASA 1. I've always loved the logo 2. They go to space 3. My bucket list includes the desire to watch a rocket take off from the roof of an RV parked in the parking lot of Cape Canaveral. National Aeronautics and Space Administration (NASA) has invited little ole' me to live out…

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Facebook WordPress Plugin for Blogging

Facebook is always looking for ways to make it easier for Bloggers to share their content on Facebook, so we’ve partnered with Automattic, parent company of WordPress.com VIP, to build a free plugin for Instant Articles, which simplifies the process of generating and publishing Instant Articles from WordPress. The open-source WordPress publishing platform now powers more than 25% of sites…

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Facebook for Work

From Gizmodo On Facebook’s never-ending quest to take over the world, no stone is left unturned. It has left fingerprints on virtual reality, messaging platforms, games, and apps for people who like brunch. Until recently, however, it stayed away from enterprise software—programs used by companies to keep track of their business and employees. (Unofficially, of course, Facebook has long existed…

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North Fork Web

Facebook Reactions

Facebook Reactions Are Here UPDATED Feb. 24, 2016 Facebook reactions are the new way to judge your loved ones! But, maybe they will also satisfy the cravings of trolls and nasty commenters. A quick angry face might subdue a nasty thot thought... but that's just my optimistic way of thinking. Released globally, the new reactions are available to everyone. React with…

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Google Think Mobile

5 Ways Consumers Connect to Stores With Mobile Shopping

Whether you’re a global brand or the shop around the corner, the shift to mobile is changing your customers’ behavior in and out of the store. Here, we share five insights into how brands can connect meaningfully with people in real time, in all of their micro-moments. Smartphone shopping has reached some remarkable new milestones. Mobile shopping-related searches increased 120%…

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north fork marketing instagram

How To Schedule Instagram Posts

Onlypult is the answer to your prayers! If you are a blogger, business owner or manage multiple brands - You know the struggle! Thankfully Instagram has finally updated and helped with managing multiple accounts (Read more here) but there's still one more challenge and that's scheduling Instagram posts and managing comments, hashtags and geotagging. Onlypult is the most effective and…

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Wordpress Transfer

How To Transfer Hosting

Step 1: Back Up Your Website’s Files The very first step of any project such as this is to back up every aspect of your site. This step is good practice before any major change but it is also a requirement of migrating your WordPress installation. There are many plugins out there that will completely backup your site for you. This…

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24 Expert Opinions About The Top 3 Most Useful Social Media Networks in 2016

24 Expert Opinions About The Top 3 Most Useful Social Media Networks in 2016 By Adi Domocos on January 21, 2016@adidomocos Nowadays there are a lot of social media networks and for a new small business, it’s hard to know which are the most useful and relevant social networks they can start with. On August 24, 2015, for the first…

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Instagram Adds Multiple Accounts Yippeeee!

One of Instagram’s most-requested features could currently reside on your iOS device without you even Starting this week, you can quickly and easily switch between multiple accounts on Instagram! Go to your Instagram profile settings to add an additional account. From there, tap your username at the top of your profile to switch between accounts. Once you have multiple accounts…

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How To SnapChat

HOW TO SNAPCHAT FOR BEGINNERS

I understand. SnapChat is a foreign, weird, preteen crazy visual thing that you have no clue what to do with. Here's the thing, though. It's growing. rapidly. I bet it took you a while to adapt to Facebook and/or Twitter... and even longer to realize social media is good for your business. Adults can Snap. No really!Creating an Account and…

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North Fork Web

Why Do You Need A Businessplan

Thinking ahead and coming up with a clear direction for your small business in the new year will help you focus on execution. You might not need a bank loan, or investors ...yet. But you still need a business plan. Here's why you need a business plan! Why do you want a business plan? You already know the obvious reasons,…

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North Fork Web Marketing & Design

Facebook Transportation In Messenger

Last week I wrote a post about Social Media Trends, in it I mentioned staying within apps will be the trend for 2016. Facebook has just announced Transportation in Messenger. Meaning, you can request an uber via the app by requesting a ride from a car service without ever needing to download an extra app or leave a conversation. You…

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Social Media Trends 2016

Questions from Adrian Domocos founder of HotinSocialMedia.com What digital marketing trends do you predict for 2016? More social apps are discovering ways to keep users engaged within the app, such as the ability for e-commerce buying options directly from within the app. From a marketing perspective big changes are happening. Digital marketing, as we knew it is evolving quickly. We, as social media…

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Marketing Problems?

Creating a successful business is a tough job, especially when a company has to compete against large, well-established businesses, local competition and a cluttered e-commerce market.Marketing doesn't have to be hard or expensive. Sometimes the simplest ideas are the most effective. North Fork Marketing & Design is here to help. When you work with Jen Lew and North Fork Marketing…

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Zuckerberg ‘Thank You’ Hoax

It seems some of you fools are falling for this new Facebook hoax called the Zuckerberg 'Thank You'. Mark Zuckerberg is not giving $4.5 million to Facebook users who share a "thank you" message. This latest facebook hoax is not nearly as prolific as a few before, but I've seen two posts on my newsfeed today. I thought it would…

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North Fork Web

WordPress 4.4 Clifford Update

WordPress 4.4 ‘Clifford’ focuses on responsive design and includes new Twenty Sixteen default theme. Version 4.4 of WordPress, named “Clifford” in honor of jazz trumpeter Clifford Brown, is available for download or update in your WordPress dashboard. New features in 4.4 make your site more connected and responsive. Clifford also introduces a new default theme, Twenty Sixteen. Twenty Sixteen, is a…

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99 Problems and Not Reading Your Mind Is One

[vc_column width="2/3"] No one is the "problem" it's small business. Business owners are varied, have different needs and expectations. I'm not sure how many times I tell small business owners that the big difference between small biz and big biz is marketing. Large companies test the market, create a market or create a product built for a particular market. Small…

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North Fork Web

25 Reasons Your Business Should Switch to WordPress

Originally launched in 2003, WordPress has become perhaps the most popular content management system (CMS) in the world. Today, WordPress is used by more than 74 million sites that publish new posts every second. No matter the size of the blog that is using WordPress. This widely used CMS has become a favorite among businesses because of how powerful of a tool it is.…

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