How to optimize your business page for Facebook Graph Search
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Facebook launched Graph Search site wide


It’s time for you to update your Facebook Business Page …or get one if you’ve been living under a rock 😉

How to optimize your business page for Facebook Graph Search

  • Claim your business URL  – check this post for instructions how to claim your unique vanity URL  like mine
  • Complete ALL of the information sections in the About section of your business page
    • Category
    • Subcategories
    • Address/Location
    • Short Description
    • Description
    • General Info
    • Contact Info
    • Food Styles
    • Specialties
    • Services
    • Team
  • Content & Engagement – Make comments on other pages and friend pages don’t just post about you and your business. Be sure to use images or video as often as possible. Encourage engagement…. ask questions.
  • Edgerank – this is the algorithm facebook uses to keep pages engaged with other pages that are often engaged with you. Basically …if in real life you only talked to one person at a dinner party then nobody else is going to come over and talk to you. Engage… chat… be social.