PAY PER CLICK & SEO AGREEMENT | Jen Lew Marketing & Web Design | Jen Lew
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Details of the parties entering into the contract

This agreement is hereby entered into between Jen Lew (hereinafter referred to as “we”, “us”, “SEO”, “our”) and  hereinafter referred to as “Client”, “you”, “him”, “his”) on the


  1. Company is not responsible for changes made to Customer’s Web site(s) by other parties that adversely affect the search engine or directory rankings of Customer’s Web site(s).
    Customer will not hold Company or its affiliates liable or responsible for the activities of visitors who come to Customer’s Web site(s) through a link provided from Jen Lew.
    2. Customer agrees that it is solely responsible for the development, maintenance and operation of the Customer Web site(s) and for all content and other materials that appear on, and all visitors to, the Customer Web site(s) from time to time.
    3. Customer is responsible for the content of each Advertisement, however, Company reserves the right to edit, reject or remove any Advertisement at any time, for any reason, in its sole discretion.
    4. If Customer sells or promotes any materials which are subject to age restrictions, such as adult content, alcohol or tobacco products, or other age restricted products and/or services, Customer will: (i) have age verification on its sites’ home page and in the sales process in compliance with all applicable laws and regulations; and (ii) shall not offer such products and/or services in jurisdictions in which they are prohibited or are in any way restricted. Customer acknowledges that Company Services may not be used for adult or pornographic content or services, and may only be used in accordance with the Terms of Service.


1. Website Audit Report
It provides (but it not limited to):
1. Review of the competitiveness of the client’s industry and the targeted keywords.
2. Review of the current ranking potential of the client’s site and back link profile analysis.
3. Review of issues related to website usability, website credibility, websites accessibility, user engagement, legal issues and suggestions regarding how to fix them.
4. Recommendations for avoiding/fixing negative SEO issues (keyword stuffing, duplicate contents, URL canonicalization, hidden text, hidden links, sneaky redirects, keywords cannibalization etc)
5. Recommendations regarding content development. What type of contents and contents categories can attract additional traffic and links and can help in improving conversions (goals).
6. Suggestions regarding link building– From where and how you can acquire/request/buy links.
7. Review of the client’s site traffic – how visitors find your website, where they come from and how they use it. How keywords and advertising campaigns are performing. How the site is performing in comparison to hundreds of other sites in the comparable industries.

2. Competitive Analysis Report
It provides vital information regarding competitors like who are your competitors, which keywords they are targeting, what are they doing to attract traffic and links. From where they have got their back links. We also determine the current ranking potential of your competitors in search engines and help in establishing KPIs.

3. Keyword Research Report
It provides list of keywords that can bring highest volume of relevant traffic to the website along with their search volume. It also provides suggestions regarding how keywords should be used on site to attract additional traffic.

4. Website Optimization
We try to fix all the issues we have identified during website audit, so that the website works for the client’s business and is able to convert relevant traffic into sales or leads.

5. On-page optimization
We modify the title tags, meta tags, contents, HTML code, naming conventions and other on-page factors of client’s website to make it relevant to search engines (Google, Yahoo and Bing) for targeted keywords. We do keywords positioning/placement to attract additional traffic to the site.

6. Link Building
We acquire/request/buy links from vast array of websites to improve the ranking potential of your website in search engines and to rank for targeted keyword phrases.

7. Link Bait/Viral Content Development
We develop and promote contents (press releases, articles, blogs, link baits etc) which help in getting additional traffic and links to your site and also helps in improving the conversion rate.

8. Social Media Optimization (ADDITIONAL FEES APPLY)
We develop methods to generate publicity through social media like blogs, forums, social networking sites (facebook, linked-in, etc), meet-up groups, industry events etc.

9. SEO Analysis
We continuously monitor the effectiveness of our SEO campaign and send you traffic and rankings reports on regular basis.
you will pay us in full for all of the work that we have produced until that point and you may either cancel this contract or continue to commission us to make further design revisions at the daily rate set out in our original estimate.

We will not test these templates in old or abandoned browsers, for example Microsoft Internet Explorer 5, 5.5 or 6 for Windows or Mac, previous versions of Apple’s Safari, Mozilla Firefox or Opera unless otherwise specified. If you need to show the same or similar keywords to visitors using these older browsers, we will charge you at the daily rate set out in our original estimate for any necessary additional code and its testing.

Text content: We are not responsible for writing or inputting any text copy unless we specified it in the original estimate. We’ll be happy to help though, and in addition to the estimate we will charge you at Copy Fee $25 – $45 per hour, including a free initial consultation, for copy writing or content input.

Changes and revisions:
We know from plenty of experience that fixed-price contracts are rarely beneficial to you, as they often limit you to your first idea about how something should look, or how it might work. We don’t want to limit either your options or your opportunities to change your mind.
The estimate/quotation prices at the beginning of this document are based on the number of days that we estimate we’ll need to accomplish everything that you have told us you want to achieve. If you do want to change your mind, add extra pages or templates or even add new functionality, that won’t be a problem. You will be charged the daily rate set out in the estimate we gave you. Along the way we might ask you to put requests in writing so we can keep track of changes.

Technical support:
You may already have professional web site hosting, you might even manage that hosting in-house; if that’s the case, great. If you don’t manage your own web site hosting, we can set up an account for you at one of our preferred, third-party hosting providers. We will charge you a one-off fee for installing your site on this server, plus any statistics software such as Google Analytics; then the updates to, and management of that server, plus any support issues will be up to you.
We are not a web site hosting company and so we do not offer or include technical support for web site hosting, email or other services relating to web site hosting. If you do require help with anything beyond the design and development of your site, we’ll be happy to help
Timeline: North Fork Marketing & Design will work with (YOUR COMPANY)
Additional Expenses: Changes outside the scope of this agreement will be completed at the hourly rate of $125. per hour
Client responsibilities: Please provide all content and information in a responsive and cooperative manner throughout the project adhering to the outlined schedule.
Non-disclosure: Jen Lew and North Fork Marketing & Design guarantees that information shared during the development of this project will be used solely for the benefit of YOUR COMPANY and will not be distributed, discussed or otherwise shared with any other parties unless Jen Lew is required to do so by court order.


WordPress: Our WordPress web design services can develop custom WordPress themes for your project or assist you in customizing a pre-existing theme. Unless specified we will customize a pre-existing theme to your specifications and needs saving you considerable time and money.
Training: One hour of WordPress training is included with all web design. Additional
WP training and marketing coaching is available at $125 per hour.
Maintenance: Monthly WordPress maintenance and fees are available WordPress is constantly updating it’s tools and security measures, in order to maintain a functioning website we highly recommend that your site be updated and monitored on a monthly basis. For more information on these fees check out our Domain & Hosting page.


To bring clarity into this contract, we are going to define some SEO terms/jargons which we have used in the contract. Our goal is to develop a contract in plain English which is mutually understood by all the parties entering into the contract and which minimizes erroneous beliefs.
However we make no warranty/guarantee of accuracy and completeness of the SEO terms described below. Our definitions should not be considered as be all and end all of SEO terminology.
For the purposes of this agreement:

Deliverable“- It is a term used in project management to describe a tangible or intangible object produced as a result of the project that is intended to be delivered to a customer (either internal or external). A deliverable could be a report, a document, a server upgrade or any other building block of an overall project [source:]
SEO” –Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. [source:]
Social Media Optimization” – It is set of methods which are used to generate publicity through social media.
Search Engines” – It is a computer program which is used to retrieve documents from a computer network. Three popular search engines are Google, Yahoo and Bing.
Client’s Competitor” – It is an individual or a company which is in the same exact niche as the client and is targeting same/identical keywords in same/near by geographic location(s).
Keyword” – Keyword or keyword phrase is a search term(s) which is used to retrieve information through search engines.
Keyword Research” – It is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search.
Keyword Stuffing” – It is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. [source:]
“keywords cannibalization” – Several web pages targeting same keyword(s)
URL”- It is the address of the web page on the Internet.
URL Canonicalization” – It is the process of picking the best url when there are several choices, and it usually refers to home pages. [source:…
Link Building” – It is a Search Engine Optimization technique which is used to get backlinks (or votes) for a website.
Link Bait” –Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Matt Cutts defines link bait as anything “interesting enough to catch people’s attention. [source:]
Website Usability”- It means how easy it is for visitors to use your website.
Website Accessibility”- It means how accessible your web pages are to your visitors and search engines.
User Engagement”- It refers to the degree to which a visitor has been positively influenced by the website and is engaged to it.
Conversions”- Also known as goals. They can be orders, leads, downloads, page views, sign ups, traffic etc.
Conversion Rate”- It is the percentage of visits which result in goal conversions.
KPI”- KPI or Key Performance Indicator is used to measure how well an organization or individual is accomplishing its goals and objectives.
Link popularity”- It is the measure of the quantity and quality of inbound links (back links) to your website.
Confidential Information”- It includes but is not limited to, any and all fees, services, documents, recommendations, reports, e-mails, postal mail, courier or phone/skype consultation for the purpose of reporting, recommending or educating the client by[Insert you Company Name] for carrying out search engine optimization services.

Additional services not listed herein or in Order Form will be provided for up to $125.00 per hour. Company is not responsible for Customer’s overwriting SEO Services work to Customer’s Web site(s). Customer will be charged an additional fee for re-constructing meta-tags, keywords, content, etc. based on the hourly rate of up to $125.00 per hour.


We can’t guarantee that the functions contained in any web page templates or in a completed web site will always be error-free and so we can’t be liable to you or any third party for damages, including lost profits, lost savings or other incidental, consequential or special damages arising out of the operation of or inability to operate this web site and any other web pages, even if you have advised us of the possibilities of such damages.
If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.

We appreciate your business and will not share your sensitive information, we expect you to do the same. Please do not transfer this contract to anyone else without our permission. This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place.
Although the language is simple, the intentions are serious and this contract is a legal document .
Please keep a copy for your own records.

Payment Terms

We are sure you understand how important it is as a small business that you pay the invoices that we send you promptly. As we’re also sure you’ll want to stay friends, you agree to stick to the following payment schedule, which will be as follows but may be revised based on further conversations between us.

The Total Price of this SEO Campaign would be US$________
Fees upon Contract Signing US$________
Fees upon the receipt of Website Audit Report US$________
Fees upon the receipt of Competitive analysis and keyword Research Reports US$________
Fees per month there after US$________

Client agrees to pay us a fee as stated in “agreement.” Fee must be received prior to the start of any services provided. All payments shall be made in USD (United States Dollar) and by Pay Pal, unless otherwise agreed by [Insert your Company Name].
Any incidental cost related to the SEO Services provided to the client like long distance telephone calls, shipping, postage, courier and travel will be reimbursed to [Insert your Company Name] by the client.
If the client decides to end the project for lack of funds, change in focus or for any other reason other than which violates any term of this agreement, then the client is required to pay for all the work [Insert your Company Name] has done up to the time that client notifies [Insert your Company Name] not to continue with the project at hourly rate of US$______.
If the client doesn’t want [Insert your Company Name] to work for any of the client’s competitor (as defined in the ‘definitions’ section above) for a period of ________ months, then the client has to pay an additional fees of US$________/month.
Payments are accepted via credit card via Paypal.