post with pictures!

In the time it takes for you to be reading this post, you could have glanced at a photo understood what it was all about and gone back to work, and thinking about how you should have posted a video to promote your product.Jen Lew Sweet Tweets

Here are 21 awesome reasons why you should be posting visual content on behalf of your business across a varied number of social sites. 

  1. 90% of information transmitted to the brain is visual.
  2. Out of 100 people, 40% will respond better to visual information than plain text.
  3. a website’s design is the number one criterion for discerning the credibility of the company say’s a whopping 46.1% of people.
  4. Publishers who use infographics grow in traffic an average of 12% more than those who don’t.
  5. Posts with videos attract 3 times more inbound links than plain text posts.
  6. Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement.
  7. On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links.
  8. 37% of Pinterest account holders log in a few times every week; Pinterest is an all visual site, that has rapidly become the third largest social media site, based on its number of site visits March 2012.
  9. 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account. side note: those accounts should be linked.
  10. Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined.
  11. Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest.
  12. 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females.
  13. “I’d rather watch a video, than read” – that’s what he said. Over 60 hours of videos are uploaded each minute on YouTube.com.
  14. 700 YouTube videos are shared on Twitter every minute.
  15. Viewers spend 100% more time on pages with videos on them.
  16. Mobile video viewing increased 35% from 2010 to 2011.
  17. 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day.
  18. Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers.
  19. Viewers are 85% more likely to purchase a product after watching a product video. 
  20. Mobile photo sharing sites like Instagram are now a part of our future and is one of the fastest growing social media trends of the last few years.
  21. Instagram has accumulated 15 million users who have uploaded more than 400 million photos in less than two years.

 

list adapted from: Hub Spot, Forbes, Price Grabber, SEOMoz and more…