Small Business Saturday Social Media Suggestions
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Small Business Saturday Social Media Suggestions

Small Business Saturday Social Media Suggestions
Yeah, say that ten times fast!small-business-saturday-north-fork

Small Business Saturday Social Media Suggestions
Small Business Saturday Social Media Suggestions
Small Business Saturday Social Media Suggestions

phew!

Ok, you don’t have to say it ten times but you should read these suggestion and free resources and ideas to help your independent small businesses make the most of Small Business Saturday®, this national movement urging shoppers to support small businesses during the holiday season and beyond is the perfect time for you to pull out all the stops and use those social media sites you signed up for.

1. DON’T LOSE THE OPPORTUNITY.
Hop on board and get into the spirit of the small business Saturday movement. Of all the goofy holiday’s and opportunities to follow a trend this is one worth clinging to. Especially if you have a seasonal or tourist business – just before the Holiday’s is the perfect time to capture your audience.

2. GET THE KIT
small business saturdayAmerican Express offers a kit with all of the supplies to help you promote your business and the day. https://www.americanexpress.com/us/small-business/shop-small Your local Chamber of Commerce or Community organizations might also have materials to help you.

3. PROMOTE BEFORE NOVEMBER 28.
Plan your content, hold a contest or a raffle – promote the event weeks before the day so you really get the word out. Announce your specials and promotions so your current customers know to come back and visit you instead of shopping the big box stores. For the month of November create a list of ideas and to-dos for every week in November leading up to Nov. 28, including ideas on what to do after the big day.

4. GET THE WORD OUT.
Do you have an email marketing tool like MailChimp or ConstantContact? Well use it. Some already have templates set up for small business saturday. I’m a stickler for design but just getting the word out to your customers is the most important thing.

5. CREATE UNIQUE POSTS.
Don’t just share the same old image everyone else is sharing. Create social media posts that are unique to your business. Change your Facebook cover photo or imagesprofile photo to a Small Business Saturday-themed image that reminds customers to stop by on November 28. Sites like picmonkeyCanva or iphone apps like beautifulmess will help do the work for you.

6. ENCOURAGE SOCIAL SHARING.
Incentivize customers to share the news that they stopped by your store on Small Business Saturday. Offer a special promotion or discount to those who show they’ve checked into Yelp, Facebook, or Swarm. Offer promotions if a customer posts a photo on Instagram or Tweets – you can always do this after Nov. 28th and follow up with them by tweeting or mentioning them on Instagram.

7. COLLABORATE WITH OTHER BUSINESSES.
Share in the shop local spirit and show your community support by following, retweeting, or promoting other local businesses in your area. Chances are, they’ll end up doing the same for you, offering exposure to an entirely new set of followers and potential customers. My community on the North Fork of Long Island has created a big push

8. HASHTAGS!!!!!
Don’t be shy with your hashtags today – especially when promoting your community or location. In order to truly join the Small Business Saturday movement on social media, you MUST always include the proper hashtags in your posts. The most popular: #SmallBizSat #ShopSmall and #SmallBusinessSaturday. Where I live, work and shop we use #shoplocal #northfork #shopnofo #nofo #smallbizsatnofo #shoplovelane