Social Media Rules

Effective Social Media Marketing Rules To Live By

Social media marketing has an enormous learning curve.

Persistence and experience are your greatest advantage, knowing what networks and the basic rules will help you gain followers and fans that will become sensational ambassadors to your business.

THERE ARE NO SHORTCUTS

Social media marketing involves investing time, energy, and creativity. It’s a commitment that can’t be avoided, or overlooked.

KNOW YOUR TOOLS

Learn what social media networks and tools are right for you. Research where your audience is, you might be surprised.

IF YOU DONT CONTRIBUTE & ENGAGE NO ONE WILL LISTEN, FOLLOW OR LIKE

If you can’t contribute something of value to the community, no one will listen. It’s that simple

ARE YOU AN EXPERT IN YOUR FIELD? THEN ACT LIKE IT!

Why would anyone take advice from someone who doesn’t know anything? If you need to learn more, then do so, but make sure that you can offer valuable advice to fans and followers. No matter your service, business or goals – you offer something that clients need.

KNOW YOUR TARGET AUDIENCE

Who is your target customer, what do they want to hear from you. Focus your content and business description with their needs and wants in mind.

IDENTIFY YOUR GOALS

What are your overall goals for your business? Do you just want more fans and followers to know about you or do you want them to purchase your products. Create a strategy.

CREATE MEANINGFUL CONVERSATION

If you aren’t saying anything meaningful, you shouldn’t be saying anything at all.

ACTIVITY & PRODUCTIVITY ARE NOT THE SAME

Just because you’re active, and post occasionally doesn’t mean your accomplishing your goals and gaining new followers. Be productive, not noisy.

QUALITY TRUMPS QUANTITY EVERY TIME

Keep it simple. Offer friendly concise posts that are indicative of your business or services.

AVOID BEING SPAMMY

Constant self-promotion isn’t attractive and you won’t be heard. If you feel a need to constantly draw attention to your business you’re not accomplishing anything. Mix up your content and use the use the 80/20 rule.

KEEP IT REAL

Be authentic. Draw crowds by drawing on your own experiences, knowledge, and humor.

CONVERSATION IS A TWO-WAY STREET

Talk to your fans and followers. Be sure to answer questions, respond to comments and engage in conversation. Don’t just speak about yourself. Social media is not just a bullhorn for you to sound off about yourself.

CONNECTIONS DO NOT IMPLY PERMISSIONS

Just because you’re being followed doesn’t mean people grant you permission to interrupt their lives. You have to take the time to build relationships and trust.

ADAPTABILITY IS ESSENTIAL

What is trending today, may not be hot tomorrow. Keep up with social media trends and stay adaptable.

ADAPTABILITY IS ESSENTIAL

A picture is worth a thousand words. Video is worth much more. Use images and video to tell your brand story.

USE VIDEO & IMAGES

A picture is worth a thousand words. Video is worth much more. Use images and video to tell your brand story.

ALWAYS FOLLOW UP WITH CONNECTIONS

Don’t ignore fans and followers who make connections with you. Always follow up; it makes people feel special and more likely to work with you.

MIND YOUR MANNERS

The struggle is real… sometimes fans and followers may not be polite. They may disagree with your content or complain about a business experience. Respond in an appropriate manner.

PATIENCE GRASSHOPPER

Social media marketing rarely delivers instant results. Don’t give up after a short time. A little bit of patience and you will see fantastic results.

ALWAYS BE BLOGGING

Social media content is there and gone in the news feed, blogs offer you the ability to keep updated content on a static page that is easily accessible and reuse. Blogging is also a dynamic way to increase your Google rating (SEO).

HAVE FUN

If you’re not enjoying yourself, you’re not doing it right. Social interactions should be fun and purposeful.