Business Profiles Archives | Jen Lew Marketing & Web Design | Jen Lew
460
archive,tag,tag-business-profiles,tag-460,ajax_fade,page_not_loaded,,select-theme-ver-3.6,wpb-js-composer js-comp-ver-5.2.1,vc_responsive
Instagram Business Profiles

Instagram announced new business profiles, the new set of business tools were announced back in may, and I received it on @northforkmarketing a few weeks ago and now have it on all client accounts as well on mobile.

The new business profiles are inspired by Facebook’s business Pages. My favorite new feature is the ‘contact’ button, allowing customers to text, call or email a business.

 

The new business profiles also include a set of analytics with audience behaviors and demographics, as well as a ‘promote’ feature for boosting well-performing images to use as advertising to reach more customers. Businesses can choose to target a particular demographic, or let Instagram’s algorithms work their magic.

 

The one magical feature that seems to be missing is directly communicating with users via messenger, I also find it difficult to use the Stories option as it is a completely different profile option. I’m curious to see where Instagram goes next.

 

Instagram Business Profiles New

You’ll know if your Instagram account has access to the business profile by opening the app and clicking on your profile icon on the bottom right of the screen to access your profile. If you see this message on the top of the screen, you’re eligible to switch to a business profile:

 

Instagram-for-Business-Learn-More.png-900x469

Click the Learn More button to start the process and learn about the business profile features:

North Fork Marketing Instagram
Instagram Business Profiles

Coming Soon: New Instagram Business Profile Tools

Business profiles

Instagram business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get directions. Business profiles also unlock access to insights and the ability to promote.

Instagram Business Profiles
Insights

Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app. By learning more about the behavior and demographics of your audience, you can create more relevant and timely content.

Instagram Business Profiles
Promote

The ability to promote on Instagram lets you turn well-performing posts into ads right within the app—helping you connect with even more customers. Simply pick a post you’ve already shared on Instagram and add a button encouraging people to take action. You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any length of time you choose.

Instagram Business Profiles
With these new Instagram business profile tools, the furniture store in San Francisco can receive emails from customers saving valuable time responding. The retailer in Austin can better understand its audience, tailor its content and refine its marketing strategy—even beyond digital. And the do-it-yourself craft shop in New York City can quickly fill a seat, move a product or get people into its store with ads on mobile.

These Instagram business tools are just some of the ways we hope to make growing a business on Instagram that much easier. Business profiles, insights and the ability to promote will be rolling out in the US, Australia, and New Zealand in the coming months, and will be available in all regions globally by the end of the year.