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Instagram Business Profiles

Instagram announced new business profiles, the new set of business tools were announced back in may, and I received it on @northforkmarketing a few weeks ago and now have it on all client accounts as well on mobile.

The new business profiles are inspired by Facebook’s business Pages. My favorite new feature is the ‘contact’ button, allowing customers to text, call or email a business.


The new business profiles also include a set of analytics with audience behaviors and demographics, as well as a ‘promote’ feature for boosting well-performing images to use as advertising to reach more customers. Businesses can choose to target a particular demographic, or let Instagram’s algorithms work their magic.


The one magical feature that seems to be missing is directly communicating with users via messenger, I also find it difficult to use the Stories option as it is a completely different profile option. I’m curious to see where Instagram goes next.


Instagram Business Profiles New

You’ll know if your Instagram account has access to the business profile by opening the app and clicking on your profile icon on the bottom right of the screen to access your profile. If you see this message on the top of the screen, you’re eligible to switch to a business profile:



Click the Learn More button to start the process and learn about the business profile features:

Instagram for Business

If You Could Express Your Business Visually, What Would You Create?

Instagram is a community built on the power of visual storytelling.
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Businesses have been a part of the community since the beginning, using the platform as a way to showcase their products and services in a rich, visual context.

Content Strategy Tips

Businesses do best on Instagram when they share well-crafted content that’s on-brand and driven by a clear objective. Tell your story through captivating images, videos and captions.

 Start with a clear goal and creative concept

Compelling ads on Instagram have a strong concept tied to a clear objective. Whether you’re driving brand awareness, website clicks or app installs, create concepts that align to your campaign goal.

Celebrate your brand look & feel

Make your ads branded, and keep strong brand consistency across campaigns. Establish connective elements across your images and videos — like an identifiable color palette, composition or photographic style — to make your business recognizable.

 Focus on craft

Use well-crafted ads to enhance the equity of your business on Instagram. Ads do best when they’re well shot, interesting to look at and artistic. What you create should draw people in and keep them wanting more.


Account name

Choose an account name that’s easily tied to your business. A company name works great.

Profile photo

Simple is best. We recommend using your brand’s logo or a graphic symbol. Keep in mind it will be cropped into a circle and appear as a 150 x 150 pixel image (that’s pretty small) on most phones.


Different caption lengths work well for different audiences. Test and learn from trying out various caption lengths with your followers. Incorporate hashtags to categorize your content and make it easier for non-followers to discover you. We recommend up to three hashtags so they don’t detract from the simplicity of the post. Ask questions to engage people.

Commenting & liking

Play an active role with your community. Engage with comments and questions on your own posts and use hashtags, location tags and Photos of You to discover and join the conversation on other community members’ posts about your brand.


Include the location of your photo or video when it helps tell the story of the image. Use the Add People feature to tag accounts in your image when they will help you reach a broader audience.

Image tools

Edit your images and videos with filters and other creative tools (like Hyperlapse, Layoutand Boomerang) available in the Instagram app. These effects give images that unmistakable “Instagram” look that people respond to.

Image subjects

Post photos and videos of beautiful and unexpected moments that also feel authentic and immediate. Whether your subject is a person or an object, capture it in a context that gives a sense of your brand’s identity or point of view.

Search & Explore

Use Search & Explore on mobile or desktop to discover people, locations and posts that may be relevant to your brand. You can also explore trending hashtags and top accounts.

Brilliant Apps for Small Business

You are busy, on the run and juggling a hundred things for your small business. These small business apps will help you create, function and manage your time efficiently.bizappsftrd
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  • Managing multiple social networks
    One fantastic app that manages all of your social networks in one spot so you don’t have to keep multiple browsers open or be signing in/out of multiple pages. Hootsuite is the standard to manage your business presence in social media.
  • Creating Social Graphics
    Insta apps are great, there are three that I suggest you download immediately. InstaWeather, InstaFood and InstaPlace. If you don’t have access to photoshop or you can’t afford a graphic designer to create engaging graphics for your business – these iOS apps will keep you looking sharp and unique in conjunction with your original photos. Beautiful Mess is an app full of icons, great fonts and borders for your photos.
  • Accounting
    InDinero is your small business accounting department. If you are a one-man-band juggling invoices, payments and managing your accounts this website may help. The app syncs you bank account and credit card to keep track of your cash flow. It’s like Mint (another app I love) but geared toward small business.
  • Networking
    If you are like me, you forget your business cards almost every where you go. Bump is the best solution. But.. it’s not just for business cards and photos it can also go Bump yourself and transfer files, docs, photos to your (a) computer.
  • Filing Sharing
    If consistently emailing large files or multiple photos or bulking up your inbox has got you down. Use Dropbox! It’s easy to use, performs a multitude of time saving functions and keeps a back up of your most important data on hand for you and your staff or team.
  • Assistance
    Fancyhands are assistants for everyone. Just email your request and a fancy hand on-hand will perform the necessary tasks. If you don’t have time to do a competitive analysis about all the window washers in a new area you are planning to take over, make a dentist appointment or find the best hot dog stand in your neighborhood fancy hands will help.
  • Talent
    It’s time to freshen up your marketing materials, create a new brochure, learn french or hire someone to spell your name in dominos then someone on fiverr will do it. There are hundreds of options and prices start at just five bucks.
  • Collaboration
    It’s hard to get your team, clients, staff or vendors all on the same page — no less all in the same room for a meeting. Apps like TeamworkPM, Basecamp, Producteev all help with time management and efficient tracking on projects. Personally, I use Producteev and love it. I’ve just begun working with TeamworkPM – which was created by the coders at Basecamp and I’m liking it. Depending on your needs there are tons of sites like these to choose from. There are some out there that are great for your iPhone or just you personally to keep track of your to-do list. [/list]

More lists and apps for your small business are in the works – next up are my 10 favorite Social Media apps to save you time.

As always feel free to share these tips with your friends. If you have more suggestions or need advice just post a comment below.