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Facebook News Feed Algorithm Website Speed Matters
Facebook News Feed: Website Speed Gets Higher Priority

Adapted from Jon Loomer 

Rolling out Facebook is constantly tweaking their news feed algorithm. The algorithm helps determine what users see and what they don’t, all in an effort to make the Facebook user experience is engaging and addicting as possible. The latest impact of the algorithm to the Facebook news feed: Website speed.

The company does note that under the new system, it’s possible that a slower site will see less referral traffic from Facebook, and is helpfully sharing tips for developers to improve their loading times.

This continues a trend for Facebook, putting an emphasis on website speed from a mobile device. They realize that 40 percent of users abandon after waiting more than three seconds for a page to load. This behavior was at least partially behind the development of Canvas and Instant Articles, which provide publishers an instant-load alternative.

Let’s take a closer look at the change to the Facebook news feed algorithm, as well as some of Facebook’s recommendations to keep your content at the top of the feed.

News Feed Update Favors Website Speed

Here is the exact update, according to Facebook:

With this update, we’ll soon take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app. Factors such as the person’s current network connection and the general speed of the corresponding webpage will be considered. If signals indicate the webpage will load quickly, the link to that webpage might appear higher in your feed.

As stated above, this update appears to impact mobile only. A slow load time does not guarantee low priority in the news feed, just as a fast load time does not guarantee high priority. But it is one of many factors that Facebook will consider.

While they don’t come out and say it, this will likely mean that Facebook will ultimately favor Instant Articles (also speculated by Sarah Perez of Tech Crunch here).

Instant Articles present an alternate version of your web page that is hosted on Facebook servers. As a result, it loads instantly, which — in theory — provides an improved user experience. It would be easy to assume that such articles will get a boost.

Many publishers remain skeptical of the format due to the loss of control. While it isn’t easy to adjust, you must consider the increased views and improved the user experience when measuring value to the user and your brand.

I use Instant Articles. While I’m not bullish on the format, I consider it a necessary adoption for the time being.

When Will This Roll Out?

Facebook’s updates tend to be gradual, and this is no exception. In their announcement, Facebook says the update will be rolled out “gradually over the coming months.”

How much of an impact will this make to your page and brand? It’s impossible to say. But it would be smart to take a close look at whether the speed of your website can be improved in the interim.

Facebook Recommendations to Improve Website Speed

Facebook offers the following 10 website speed best practices to give your links a fighting chance in the news feed:

  1. Minimize landing page redirects, plugins, and link shorteners
  2. Compress files to decrease mobile rendering time
  3. Improve server response time by utilizing multi region hosting
  4. Remove render-blocking javascript
  5. Use a high-quality content delivery network to reach your audience quickly
  6. Remove redundant data that does not impact how the page is processed by the browser
  7. Optimize images to reduce file size without diminishing visual quality
  8. Reduce the size of above the fold content to prioritize visual content
  9. Use asynchronous scripts to streamline page render time
  10. Dynamically adjust the content for slower connections/devices

If you have a tech person who manages your website, pass this on to them and make sure that you’re doing all you can to minimize load time. That’s what I did!

Tools for Testing and Improving Website Speed

I appreciate that Facebook provides several tools to help us test and improve the speed of our websites. Here are the five tools that they recommend:

PageSpeed Insights: This is a Google tool that runs a test of both a desktop and mobile web page.

PageSpeed Insights

What’s nice about this tool is that it provides a list of specific recommendations for improving the speed of this page.

PageSpeed Insights

Note that you get recommendations for both desktop and mobile. The focus of Facebook’s news feed algorithm update is mobile. However, there’s no reason to ignore the performance of your website on a desktop.

This is actually Jon Loomer’s site speed tool of choice he finds it to be much more helpful and user-friendly — particularly for the non-techie — than the others listed below.

Page Speed: This is just a Firefox add-on that allows you to easily test the page you are currently looking at through PageSpeed Insights.

PageSpeed Insights

YSlow: This is a free Chrome extension from Yahoo! that provides site speed recommendations.

YSlow

The program feels outdated, but it does the job.

WebPagetest: This tool runs three tests before showing a “waterfall view” of load performance and an optimization checklist.

WebPageTest

This tool also has an outdated feel and will be overwhelming to non-techies, but that’s why you should send it to your tech person.

Dotcom-Monitor: This tool runs tests in 23 locations and seven browsers to spot weaknesses.

Dotcom-Monitor

This tool runs tests twice as the speeds for the first and second visit are often different.

Your Turn

I’ve spotted areas of improvement for my website thanks to these tools, and I’m hoping to get things cleaned up prior to Facebook’s update. Have you tested your own website yet? What are you seeing?

Let me know in the comments below!

Facebook Profile Expression
Facebook Profile Expressions

Facebook Profile Expressions are here.

If you are using SnapChat you are familiar with the fun gif like profile photos. You can now create a similar photo for your Facebook Profile.

Express yourself by using an outside app – Facebook approved Profile Expression Kit Partners: MSQRD, Boomerang, lollicam.

With more than 4.5 billion views and nearly 30 million profile picture updates every day, Facebook profiles have become the best place to curate your own identity and learn about others. Last September, we launched profile videos to give people a new way to bring their profiles to life.

We were blown away by the positive response of profile videos and the variety of creative ways people used them to show off their personality. Today, we’re further unlocking this creativity and lowering the barrier to expression by releasing the Facebook Profile Expression Kit.

The Facebook Profile Expression Kit lets people share videos they make in third-party apps directly into the Facebook profile video flow. The SDK is available now to a select group of beta partners for the iOS versions of their apps: MSQRD, Boomerang from Instagram, lollicam, BeautyPlus, Cinemagraph Pro from Flixel, and Vine. Consumers can now use these apps to create fun and personality-infused profile videos with just a few taps. Developers enjoy attribution within News Feed every time someone uploads a profile video created by their app.

If you have or are building a video app that can help more than 1.5 billion people better express themselves, you can learn more about the SDK here and apply for consideration as we expand access to additional developers. – Facebook Development

Follow North Fork Marketing & Design on Twitter @jenlew  and Instagram  @northforkmarketing

Facebook WordPress Plugin for Blogging

Facebook is always looking for ways to make it easier for Bloggers to share their content on Facebook, so we’ve partnered with Automattic, parent company of WordPress.com VIP, to build a free plugin for Instant Articles, which simplifies the process of generating and publishing Instant Articles from WordPress. The open-source WordPress publishing platform now powers more than 25% of sites on the web, so we are excited to help millions of bloggers and publishers of content all over the world bringing Instant Articles experience to their readers.

 

facebook wordpress plugin

We’ve worked with a small group of publishers on WordPress to beta test the plugin as a seamless way to adapt web content for the Instant Articles format, with a built-in suite of interactive tools that help stories come to life on mobile.

For example, the plugin recognizes the image found in this Foreign Policy article and specifies the correct markup so the photo renders properly in the Instant Article. The photo expands to fill the screen when tapped and allows exploration by simply tilting the phone.

In this example, the third-party video player embedded in this Zap2it article from Tribune Broadcasting is beautifully adapted for the Instant Articles experience. The plugin also supports native autoplay video as well as social and interactive graphic embeds.

When Instant Articles opens up in April, publishers that use standard WordPress templates can activate the plugin out-of-the-box to create Instant Articles. Publishers that want a more customized production experience can extend the plugin to support additional elements. We encourage all interested publishers on WordPress to review the plugin’s documentation andFAQs.

The plugin is open source, and we encourage the community to participate in its development to help publishers of all types take full advantage of the fast, native experience of Instant Articles. If you have any feedback, you can send it as an Issue on GitHub. And if you write a compatibility layer for another popular plugin, we encourage you to share it with the WordPress community via a Pull Request.

Our goal from the beginning has been to make Instant Articles available to all publishers and our partnership with Automattic is another exciting step towards realizing that goal on April 12 at our F8 conference. We will continue to iterate the plugin over the coming weeks and look forward to collaborating with the WordPress community to improve the experience.

To learn more, visit instantarticles.fb.com and vip.wordpress.com/blog.

Press Kit
WordPress Plugin for Instant Articles Image
Other Product Images and Videos

North Fork Web Marketing & Design
Facebook Transportation In Messenger

Staying Within The App With Facebook Messenger

Facebook Transportation Messenger Uber Last week I wrote a post about Social Media Trends, in it I mentioned staying within apps will be the trend for 2016.

Facebook has just announced Transportation in Messenger.

Meaning, you can request an uber via the app by requesting a ride from a car service without ever needing to download an extra app or leave a conversation. You can now request a ride from a car service without ever needing to download an extra app or leave a conversation. Facebook Transportation through Messenger is super easy and doesn’t take you away from the plans that you’re making with your friends or family – It doesn’t take you away from the app you are making the plans on.

FACEBOOK NEWS ROOM

By Seth Rosenberg, Product Manager

Messenger is your place to communicate seamlessly with everyone – from making plans with friends, sharing pictures and moments with your loved ones, sending money, and talking to your favorite businesses about a purchase or getting updates on your item’s delivery. Millions of people all over the world use Messenger every month to engage with businesses because it’s simple, secure, convenient and keeps everything in one place.

messenger-uber-request-rideTechnology can make all of our engagements with businesses better, and over the past year Messenger has added integrations with select retailers, household brands and hotels to make your most common and every day business interactions more productive.

Today, we’re expanding the services available to you with our launch of transportation on Messenger. With this new feature, you can request a ride from a car service without ever needing to download an extra app or leave a conversation. It’s super easy and doesn’t take you away from the plans that you’re making with your friends or family.

Whether you’re meeting friends for lunch, on your way to a concert, or running late for work, Messenger and our partners can get you to your destination faster.

To get started, download the latest version of Messenger. Then, from within a conversation, tap the more menu and choose Transportation. You can also search directly for Uber – our first partner – and tap the car icon to request a ride. From there, you’ll receive updates on your driver’s status and notify your friends that you’ve called a ride. With the ability to request, track and pay for a ride in Messenger, we’re making transportation as simple as sending a message.

Your first ride is free

For a limited time, you’ll get a free ride the first time you use this feature (up to $20 value) with Uber. All you have to do to claim your free ride is link your existing Uber account or set up a new account within Messenger and request a ride. Driver status updates and payment receipts will get delivered to a private conversation between you and Uber. With everything in one place, you can seamlessly keep track of your ride and payment history.

The fine print

This service is currently in testing and will be available to select users in the locations where Uber operates in the United States. More countries and other transportation partners will be available soon.

Facebook Pronunciations

Jen Lew FacebookThis is definitely a cool addition to Facebook – name pronunciations.

If you can’t pronounce Jen Lew you’ve got some serious issues but there are a lot of people out there that have some funky pronunciations and if you are meeting a client or just don’t want to embarrass yourself this could be extremely handy.

If none of the predetermined clips quite get your name right, you can type in your own pronunciation key.

If you don’t see the prompt, you can also manually check for the feature from the ‘About’ tab on your profile, although it still won’t show up for everyone.

 

How do I add a pronunciation guide to my name?

Adding a pronunciation guide to your name lets you add an audio recording of your name to your profile. People can play this pronunciation guide to hear how to say your name. To add a pronunciation guide:

  1. Go to your profile and click About.
  2. Click Details About You in the left column below your profile photo.
  3. Click How do you pronounce your name? below Name Pronunciation.
  4. Select a suggested pronunciation of your first and last name, or write your own. Clickto the right of any pronunciation to make sure it sounds the way you want it to.
  5. Click Save Changes.
Facebook Profile Video

Facebook Is Improving Mobile Profiles

Soon, you’ll be able to film a short, looping video clip that will play for anyone who visits your profile. Profile videos will let show a part of yourself you couldn’t before, and add a new dimension to your profile.

facebook profile video

Read the entire update from Facebook: 

By Aigerim Shorman and Tony Hsieh, Product Managers

People visit Facebook profiles more than four billion times per day, and we’re continually looking for ways to make profiles the best place for people to curate their online identities and connect with others.

Today, we’re unveiling some new, mobile-friendly features for Facebook profiles. There are three main improvements that will give you more opportunities to express who you are and control the content showcased on your profile.

Bring Your Profile to Life
The world has changed since we first introduced profiles in 2004. On News Feed and profiles, we’re seeing people create and view more videos than ever before. Today we’re starting to test the next step in an obvious evolution of profiles: profile videos. Soon, you’ll be able to film a short, looping video clip that will play for anyone who visits your profile. Profile videos will let show a part of yourself you couldn’t before, and add a new dimension to your profile.

01-Video_GIFS_Final_Opt3_Large-2

We’re not ignoring profile pictures either; we’ve also built some new features that will help you better let your personality shine through your profile picture. When more than 26 million people used our Celebrate Pride filter, it was more apparent than ever that people use their profile picture to show who they are— even if it’s just for a moment in time. Profile pictures are not just static portraits. They represent what’s going in your life right now and what’s important to you, and we want to give people the tools to better express themselves in this way.

As part of that effort, we’ve started to roll out the ability to set a temporary version of your profile picture that reverts back to your previous profile picture at a specified time. Want to support your team in the week leading up to the big game, commemorate a special milestone like a birthday or vacation or show off a great #tbt picture? Now you can create a temporary profile picture specifically for those moments and events. It can be a visual status update to let your friends know what’s going on in your life today, or it can be your statement of solidarity for a cause you feel strongly about.

Temporary-Profile-Pic_Vacation

Improved Profile Controls
You’ve always been able to control who can see the information you showcase on your profile, and now we’re making it easier for you to see what others can view by introducing a new customizable space at the top of your profile. You can curate this space— and convey what you want people to know about you— by changing the visibility of the fields that show up here. You can also fill out the new, one-line ‘Bio’ field: select certain public About fields like work and education details to appear there; and even visually highlight what’s important to you by choosing up to five Featured Photos to be showcased at the top of your profile. While this space is visible to anyone who visits your profile, you have full control of what information appears here.

Featured-Photos_CY_Final

Design Improvements to Your Mobile Profile
Along with these new profile features, we’ve made some design changes to mobile profile that improve the profile layout and better present information about you and your friends in a more visually engaging way. We’re moving your profile picture and video to literally put you front-and-center on your profile. Profile pictures are now centered, and we’ve made them bigger to give you more real estate to show off what you can do with our new creative tools.

We’ve also made some small changes that will help you learn more about the people you’ve just met and ensure you see the most interesting visual highlights from the friends you already know. People love seeing photos and mutual friends when viewing the profiles of friends or someone they’ve just met, so those are easier to see now on profile. Photos and friends are right at the top, making getting to know someone and seeing the world through your friends’ eyes as easy as scrolling.

We’re starting to test all of these features to a small number of iPhone users in the UK and California, and we’ll be rolling them out to more people soon. We believe these improvements to profile will give people more ways to connect and share with each other, and express themselves in meaningful ways. We can’t wait to see how people use them.

Social Media Tipsheets

Social media sites are continuously updating and changing. These Social Media Tips and guidelines for Facebook, Twitter, Instagram social networks are guidelines to assist in creating value, better content and loyal followers.Social Media Tips

Twitter: 5 Ways to Add Value

  1. Have a personality! Well, you have one, of course, but show it! Understanding how to communicate your personality on Twitter can be tricky, so take some time and observe your feed first, then consistently tweet with the same voice. Followers like to know who you are and what you’re about, and if your tweets are generic, they’ll soon lose interest.
  2. Speaking of consistency, be consistent. No one follows the occasional tweeter, especially the out-of-date occasional tweeter. Tweet at least once a weekday, aim for four times per weekday, and if you can’t handle more, schedule it out with HootSuite.
  3. Twitter is your place for timeliness. Follow trending topics and if you have something to say thatauthentically relates to that trending topic, tweet it. Don’t, however, jump in on a 9/11 trending topic to promote your brand.
  4. Hashtags sometimes get a bad rap, but they’re still super useful. If you want to get found on a tweetchat or you want your product or service to show up in searches, you gotta use hashtags. Just don’t go overboard with them, ok?
  5. Retweets are your friend. Retweet content that fits with your community and your voice, and your audience might just grow. Aim for a 20% retweet rate on your own tweets.

Facebook: 4 Steps to Better Content

  1. Facebook has evolved a lot over the years, but right now it’s really great for things that are visual. Embed videos directly into the platform, and enhance your long (think 1000-word) text with interesting visuals.
  2. Followers love the chance to win something free, so use Facebook to run contents that can amp up your exposure. Facebook contests are easy
  3. Respond to followers. Be present on Facebook at least once a day to attend to customer care in the comments. A positive, helpful response to a negative comment can go a long way on Facebook.
  4. One of the best things about marketing on Facebook is the easy targeting options, so go ahead, get local. If you’re doing an event in a city, find your followers there. If you

Blogs: 5 Ideas for Cultivating Loyal Blog Readersnorth fork web design

  1. Some might say we reached peak blog saturation, but blogs are still raking in the views, and there’s no better place for long form content and beautiful, curated images.
  2. Have at least 3 series you can drop posts into. Think “Friday roundups” like Cup of Jo’s [right] or “Monday Must-Haves,” or a behind-the-scenes, featured-employee series. That kind of regular, consistent content will have readers coming back for more.
  3. Put your FAQ here and use it as a place where your new readers can get to know your history. It can be a snapshot of what your brand is about, a mission statement relayed in a conversational way, and a way to answer questions that can put you in context for newbies.
  4. Link your blog posts with other social posts, i.e. push traffic from your Instagram or your Twitter to your blog for “more information” or “more photos.” Make your blog a place people go to find out more about an event or a product.
  5. Use your best writers for your blog. Writing is a skill, and if readers are going to spend time on your blog, you’d better meet their expectations with posts that are well-written, well-edited, and well-concepted.

LinkedIn: 3 Non-Networky Networking Tips

  1. There’s not really a right way to do LinkedIn, but there is a wrong way, and that’s being too generic and network-y in an impersonal way. The #1 tip here is to be personal. If you want to connect with someone, make sure you know who you’re connecting with, and approach them with language as you would in person.
  2. Use your company page wisely. Post any company updates there as well as job openings. This is the most public professional face your company has,and consistent and responsible use can go a long way.
  3. Consider the LinkedIn publishing platform, but also share any appropriate long-form posts from your blog here. LinkedIn users like to read content that is industry-appropriate and adds professional value.

Instagram: 5 Hacks for the Visual Platform

  1. What separates the civilian Instagram user from the professional Instagram user is theme. Think of a content theme and a color palette, and stick to it (like influencer Amanda Steele, left.)
  2. Here, too, hashtags are your friend. Don’t overload your caption with hashtags, though; instead, add them to a comment below so your post is findable.
  3. Use all the Instagram tools available. That meanstag people and geo-locate your posts.
  4. Instagram is a place for careful curation, not for photo dumps. Use Afterlight or VSCO Cam apps to thoughtfully augment your photos so they look as professional as possible, and then post. Also, whereas with Twitter, the more tweets the merrier (sometimes), here you won’t want to annoy your followers by posting a bunch of photos at once. One post per day, max.
  5. Instagram is another great platform for contests. Incentivize your followers with giveaways and ask them to share visual content that either you’ve created or they create themselves with a unique hashtag. It’s a great way to get followers involved and aid brand exposure.

YouTube: 3 Fun Ideas for Video Content

  1. Got a skill? Go to YouTube to share a tutorial. Use one of your products or services and show it off with a well-edited (consider Final Cut Pro) and short (3-4 minutes) tutorial from one of your staffers. Think like Birchbox,
  2. Speaking staffers, use YouTube to show of your employees. Viewers love that kind of behind-the-scenes access and it can really personalize your branding efforts to present your staff as valued members of the family. Augment a blog post with a video featuring an employee.
  3. Make brand trailers. Don’t feel like you have to stick to one, either. Make a new trailer every quarter, showing what you’ve done in the past and what’s coming up that might be new. Use videos to tease new products or services. Nothing racks up the views more than a well-edited, slick video offering teasers about what’s to come.
Facebook Hoax – Facebook Privacy Features are a hoax
Because of the post(s) going viral on Facebook …again. For the billionth time.
Pinching the bridge of his nose, Facebook CEO Mark Zuckerberg took to the podium at a press conference September 29th, 2015 and appealed to users of his popular social media network to stop being so God damn gullible when it comes to sharing bullshit about changes in Facebook policy.
hoax Facebook Jen Lew

Facebook users will have to start paying a fee of £5.99 to keep their status set to private.

The message claims, users can avoid this proposed fee and maintain their current privacy settings just by copying and pasting the information on Facebook. But, alas, warns the message, those who do not comply with either of the two options will find that all of the information they have previously published on Facebook – even deleted material – will subsequently be made public.

Or.. the other hoax implies the following

As of September 27th , 2015 at 10:50p.m. Eastern standard time, I do not give Facebook or any entities associated with Facebook permission to use my pictures, information, or posts, both past and future. By this statement, I give notice to Facebook it is strictly forbidden to disclose, copy, distribute, or take any other action against me based on this profile and/or its contents. The content of this profile is private and confidential information. The violation of privacy can be punished by law (UCC 1-308- 1 1 308-103 and the Rome Statute). NOTE: Facebook is now a public entity. All members must post a note like this. If you prefer, you can copy and paste this version. If you do not publish a statement at least once it will be tactically allowing the use of your photos, as well as the information contained in the profile status updates.

There is not even a minuscule thread of truth in this absurd piece of Facebook driven flotsam.Facebook Hoax

In fact, the message is just one more variant in a long line of ridiculous hoaxes that have claim that Facebook or some other online service would start charging if users did not repost a message.

Facebook has no plans to start charging users for normal access to the network. In fact, any such plan would likely be an act of financial suicide for the company. And, even if they did have such a plan, they certainly would not impose the absurd and ridiculous condition that users must pass on a silly status message in order to keep a free account.

For added impact, this variant of the hoax tacks on the mind-numbingly stupid claim that previously private user information will be made publicly available unless users repost or pay. This is apparently a rather lame attempt to panic privacy conscious users into reposting the nonsense on their walls.

So, if one of these nonsensical messages comes your way, please do not further clutter the Interwebs by reposting it. And, do the poster a favor by gently pointing out that he or she has fallen for a hoax and share this post instead. 

Some of the Facebook statuses have included that the media, notably “Channel 11” or “Channel 13,” have reported on the issue. They begin with the phrase “Better safe than sorry.”

Another similar post claims folks can pay a fee to have their information privatized:Facebook Hoax

Now it’s official! It has been published in the media. Facebook has just released the entry price: £5.99 to keep the subscription of your status to be set to “private”. If you paste this message on your page, it will be offered free (I said paste not share) if not tomorrow, all your posts can become public. Even the messages that have been deleted or the photos not allowed. After all, it does not cost anything for a simple copy and paste.

 

These status updates have been debunked several times by Zuckerberg himself, and years a go by Snopes, the home of online urban legends. They addressed the fee post in 2011. Then a year later, Snopes tackled the privacy setting hoax. Both were deemed false.

If Facebook users, consult the company’s legal terms to understand what the company can do and not do with your information. One section of the terms says when you publish content or information using the Public setting, it means that you are allowing everyone, including people off of Facebook, to access and use that information, and to associate it with you (i.e., your name and profile picture).

The aforementioned page also guides users to Facebook’s privacy settings.

Friends don’t let friends post stupid stuff to facebook. You are better off sharing this post instead!

Facebook Confirms: the Messenger App Split Has Started

If you’re still not using Facebook Messenger, you may not have much time before your messages disappear from the main Facebook app.

A Facebook spokesperson confirmed to Mashable that some users began to notice the change Wednesday — but that it is not yet affecting all of Facebook’s mobile users.

Facebook Messenger

The change will only affect users of the iPhone and Android app; messages will remain in the iPad and Windows Phone app.

It’s not clearly exactly how long it will take for all of Messenger’s holdouts to see the change, but the spokesperson said it will continue to roll out over the coming weeks.

Although the main Facebook app has been prompting users to download Messenger since April, when the company announced it would be making the switch, users could still access messages without downloading Messenger until now.

Facebook has been slowly ramping up to this change since the spring, when Facebook first announced it would be requiring mobile users to download both apps.

Last week, Messenger holdouts received an email alerting them their messages would be moved over to the Messenger app in the very near future.

Though some users remain unhappy about the move, Facebook has maintained switching to Messenger will benefit all users as messaging with Messenger is faster and more reliable.

The app, which first launched in 2011, already has more than 200 million monthly users, the company reports.

 

Facebook Messenger Privacy Fears? Here’s What You Need to Know

By REED ALBERGOTTI  Via Wall Street Journal 

The Internet has been simmering lately over privacy concerns surrounding Facebook‘s Messenger app, which will soon become the only way mobile users can send and receive messages on the social network.

Some users were notified Wednesday that they could no longer see or send messages unless they downloaded the app, and more users will get the same message in the weeks and months to come.

But amid the forced adoption of Messenger, some bloggers have cried foul over seemingly draconian permissions required for users of the Android version of the app. Most of the criticisms echo a December Huffington Post article that highlighted several Orwellian-sounding policies, like the ability of the app to “call phone numbers without your intervention,” and “use the camera at any time without your permission.”

“Facebook has pushed this too far. It’s time we stood up and said ‘no!’” The Huffington Post article said.

But according to Facebook, the concerns about its Messenger app are overblown, and based on misinformation.

Much of the problem, Facebook says, is due to Android’s rigid policy on permissions. Facebook says it doesn’t get to write its own, and instead must use generic language provided to them by Android. The language in the permissions “doesn’t necessarily reflect the way the Messenger app and other apps use them,” Facebook wrote in a Help Center article designed to address what it calls misinformation on the topic.

Facebook also says the quotes in the Huffington Post article are outdated. Google recently changed the language it uses in its Android app permissions. The updated policy for the Facebook Messenger app on Android can be found at the bottom of this page, under the “view details” link in the Permissions heading.

Facebook says it has more control over the permissions language it uses in Apple s iOS operating system, which handles the process differently.

Android users must agree to all permissions at once, before using the app, for every feature an app might use. On iPhones, users agree to the permissions when they come up during the normal use of the app. For instance, if an iPhone user never makes a voice call with Facebook Messenger, the app might never ask for permission to use the phone’s microphone.

While Android app users must agree to all permissions before using the app, iPhoneusers can decline to give permission to the app for some features, like access to the address book and microphone, but still use the app to send messages. Due to this, the iPhone version of the app is superior for particularly privacy-conscious users.

Regardless of the permissions, both the Android and the iOS Messenger apps are subject to the data use policies and terms that govern all Facebook users and every app within the Facebook family.

The bottom line is that, while some users might think it’s a drag to download a separate app for a feature that was once included in a single app, they’re not actually giving up a significant amount of additional privacy in the process.

Organic Reach is Down, But Facebook Says “Don’t be Sad”

Seems like everyone is talking about their organic reach falling through the floor lately.

Organic reach is the number of people who see posts from your Facebook page in their news feed.Here’s how Facebook defines organic reach:

Organic reach is the total number of unique people who were shown your post through unpaid distribution.

Many page managers still think their posts are (and should be) shown to all their fans.
Four years ago… maybe. But not today!

Facebook now uses a complex algorithm to determine what users see in their news feed. And there was outrage recently when some page managers & marketers realized Facebook’s algorithm was showing their posts to fewer of their fans.

Facebook is screwing us!
Show our posts to all our fans!
This is bait & switch!

You get the point.

But people complain whenever Facebook makes a change on the website.

And yes, there was a time when I hated the news feed algorithm — but then I learned to leverage it for good.

Organic Reach is Down, But Facebook Says “Don’t be Sad”

organic-reachFacebook has always had trouble explaining changes & new features to its users.

The social network has done a poor job informing page owners about how the news feed works. Though, they have made improvements.

Facebook now updates users more frequently about changes — especially changes to the news feed algorithm.
A Facebook official wrote a great post recently about impacts to organic reach.
The article addressed questions like:
Why Organic Reach has Dropped There are 2 main reasons.

1) More and more content is being created and shared every day. Today, thanks to devices like smartphones, many people can share this content with just a few swipes of the finger or taps of a button. On average there are 1500 stories that could appear in a person’s News Feed each time you log into Facebook.

2) Rather than showing people all possible content, News Feed is designed to show each person on Facebook the content that’s most relevant to them. Of the 1500+ stories a person might see whenever they log onto Facebook, News Feed displays approximately 300. To choose which stories to show, News Feed ranks each possible story by looking at thousands of factors relative to each person.

Why All Your Fans Don’t See All Your Posts Several other online feed platforms display all content in real time. But the real-time approach has limitations. People only have so much time to consume stories, and people often miss content that isn’t toward the top when they log on. This means they often do not see the content that’s most valuable to them. In our tests, we’ve always found that the News Feed ranking system offers people a better, more engaging experience on Facebook. Additionally, given the amount of content in the average News Feed, using a real-time system for content would actually cause Pages’ organic reach to decrease further.

Why Facebook isn’t Just Trying to Make Money organic-reach(great question that I’m glad Facebook had the guts to address.

3) Our goal is always to provide the best experience for the people that use Facebook. We believe that delivering the best experiences for people also benefits the businesses that use Facebook. If people are more active and engaged with stories that appear in News Feed, they are also more likely to be active and engaged with content from businesses. How Reach has Declined on other Websites Many large marketing platforms have seen declines in organic reach. Online search engines, for instance, provided a great deal of free traffic to businesses and websites when they initially launched. People and businesses flocked to these platforms, and as the services grew there was more competition to rank highly in search results. Because the search engines had to work much harder to surface the most relevant and useful content, businesses eventually saw diminished organic reach.

4) While many platforms experience a change in organic reach, some are more transparent about these changes than others. Facebook has always valued clear, detailed, actionable reports that help businesses see what’s happening with their content. And over time we will continue to expand and improve our already strong reporting tools. The Good News Some page managers are wondering whether to invest time & money getting more people to Like their Facebook pages.

They ask: What’s the value of someone liking my page if fans don’t see my posts in their news feed?

Fans absolutely have value. Fans make your ads more effective. When an ad has social context — in other words, when a person sees their friend likes your business — your ads drive, on average, 50% more recall and 35% higher online sales lift. Fans also make the ads you run on Facebook more efficient in our ads auction. Ads with social context are a signal of positive quality of the ad, and lead to better auction prices. You can use insights about your fans — like where they live, and their likes and interests — to inform decisions about reaching your current and prospective customers Fans can give your business credibility Fans may represent your best customers, but it’s important to note that they don’t represent all of your customers or potential customers. For example, if your auto dealership has 5,000 fans, those fans represent only a fraction of the people that matter to your business. Fans can help you achieve your business objectives on Facebook, but having fans should not be thought of as an end unto itself.

How to Use Facebook for Business Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed. However, anticipating organic reach can be unpredictable, and having a piece of content “go viral” rarely corresponds to a business’s core goals. Your business will see much greater value if you use Facebook to achieve specific business objectives, like driving in-store sales or boosting app downloads.

How to Stay on Top of the Changes We’ll always innovate on behalf of the people who use Facebook. And we must be more transparent with and helpful to the businesses that market on Facebook. We’re working hard to improve our communications about upcoming product changes.

For example, in April we let you know about how right column ads will be changing to increase engagement and to make it easier for businesses to create these ads. We’re committed to helping your business grow and making sure you get the most from your investment in Facebook.

Key Takeaways organic-reach
Now that you’ve read Facebook’s side, here are some ways page managers can respond to this new information:

Continue whining about loss of organic reach Ignore changes — keep doing what you’re doing
Embrace changes — leverage for your success I chose #3. Sure, this means having to change my Facebook marketing strategy – or spend more than I expected on Facebook ads. But that’s part of business!
Times change, platforms change. What works & doesn’t work changes. Deal with it!
You have to spend money on Facebook ads to get new Likes. You have to spend money on Facebook ads to show off your products. You have to spend money on boosted posts so that your fans see your content.

These are all requirements for running a business on Facebook. Nobody should expect a free ride! If you unfollow, unfriend or unlike the folks you don’t care to see in your news feed, your experience on Facebook will improve dramatically. Use Facebook interest lists to keep track of important people & pages.
And don’t just skim your news feed, when you see content from your favorite pages or people — Like the posts or leave a comment, so you see more from those pages in the future.

What do you think of the recent changes to the news feed?

Was Facebook’s explanation sufficient?

This post originally appeared on the Post Planner blog.
About the Author: Scott Ayres
Co-author of Facebook All-In-One for Dummies and “Ambassador of Awesome” at Post Planner, Scott became addicted to social media before even MySpace (the first time around!). Any given day he spends 20+ hours on Facebook! He’s been married for 20 years and has 3 kiddos who are his world! Connect with him on Facebook and Twitter.

– See more at: http://www.postplanner.com/facebook-organic-reach-down/#sthash.p5lehxND.dpuf

3 Things To Do To Increase Facebook Reach, Today

Facebook reach has dropped.. considerably. Facebook definitely wants you to pay-to-play and I’m not saying that’s a bad thing, because facebook advertising is potentially a very successful method of gaining revenue and maintaining a strong brand presence online. What I am saying is that the following tips are fool proof, essentially free, ways guaranteed to improve your facebook reach and gain you more revenue. Plus, I’m telling you what you should not do – so now you have no excuses.JenLew_FacebookReach

1. Be personal
Let your personality shine, I like to say “let your freak flag fly”. It is necessary to entertain your fans and share stories and create engaging content that you would ordinarily share in person to your friends or customers if they were standing in front of you.

Don’t: Just post about you and information about your business.
Don’t: Ignore your fans and followers – Like their posts and respond to their comments.
Don’t: Only go on facebook when you have something to post.

2. Use Facebook to push traffic to other platforms.
Each social network is a unique and fantastic way to target your niche customer because not all sites function the same. If you find that you enjoy using another social network, then use Facebook to push traffic to other platforms. You do not need to have a great presence on every social network – you need to pick 1 or as many as you can truly handle and then make your presence known via engaging and posting content regularly on just that one site. But, you do need to create profiles on as many social sites as you can, with photos and information about your business so someone who doesn’t use Facebook, will be able to find you on Twitter, Pinterest, Instagram, Yelp, Google+ or someplace else on the web.

Don’t: Rely on just Facebook
Don’t: Post sporadically and then never check the site again
Don’t: Follow and Like every single person, place or thing humanly imaginable and think that will gain you more followers
Don’t: Ignore your analytics and insights
Don’t: Forget to upload your email list and share your page from your personal friend page

3. Grow an email list
Email addresses are way more valuable than a Like on Facebook. Emails are the strategic way to reach your community outside of Facebook. You are in control of an email address, you decide when to reach out to them and what you want to say directly to that contact. Create engaging, fun and smart ways to encourage customers to opt-in to your email list.

Don’t: Rely on staff to ask for emails when customers check out.
Don’t: Leave a sign in book on the desk or counter and never look at it again
Don’t: Forget to add an email sign up to your website and facebook

The way I see it is… the only thing we can do as business owners is to adapt as much as possible to the inevitable changes ahead.

For more indepth tools, tricks and strategies that will keep your business traffic flowing and stay ahead of the competition; contact us directly at hi@jenlew.com – join our email list for more tips or give us a call: 917-289-0749

#howtobyjenlew

Facebook announced another tweak to the news feed. Here’s how to take advantage of it

News Feed FYI: Showing Stories About Topics You Like

Tag you’re it! At least that’s what you should be doing on your facebook pages. The ubiquitous @ symbol is getting more powerful by the year.

Facebook just announced that when you tag pages that tag other pages in a post – Tagging will finally increase visibility in the News Feed for both the posting Page and the tagged Page. This is a long long time coming. Yay!!

How to:
For those newbies out there. When you put the @ symbol in front of a facebook page name in a post – it highlights that page and creates a clickable link to that business page. So…if Jen Lew Marketing & Design posts a story to Facebook and tagsnorthforker ‘s Page, the post could now appear in the News Feed for both Jen Lew fans and northforker fans.

Marketers couldn’t be happier that this is finally here and fully functioning. Since facebook created this – it’s been widely used as a tool for marketers to highlight businesses to make posts more visually appealing.

Facebook say’s “Now, when a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page. For example, this post by the Bleacher Report might be shown in News Feed to people who follow or like Dwight Howard, in addition to people who follow or like the Bleacher Report.”

“We look at many factors to make sure the most relevant stories appear in News Feed, including which posts are getting the most engagement (such as likes, comments, shares and clicks) across all of Facebook. We also consider which posts are getting the most engagement from people who like both the Page that posted and the Page that was tagged.”

What the experts are expecting…
We Mashable expect to see additional exposure for Pages that are being tagged more frequently through objects similar to the one above. While the Dwight Howard Page isn’t controlling the message in this object, they are getting additional exposure.

Brands that are talking about popular objects should get more exposure due to “piggybacking” off of popular content. We believe that if multiple brands attempt to piggyback off of one tagged Page, the larger and more engaging Page will get the space in the news feed.

North Fork Web Marketing & Design
Facebook Advertising works.

Mari Smith is a trusted, experienced high volume expert on all things Facebook so I don’t discount her posts when I see them.

Mari takes a contradictory stance and stands on her soapbox to defend the much hyped video by Derek Muller that I posted earlier in the week. Derek’s pov is that Facebook is not doing it’s job with facebook advertising by contributing to illegitimate likes to business pages and skewing results.

In Mari’s view; user error is the cause to most of a facebook business pages issues with advertising. She says “Facebook ads are the MOST targeted traffic your advertising dollars can buy” there is no disputing that.. and she adds “Bottom line, now that organic reach has plummeted for the majority of Facebook Pages, it simply has to be part of your social media marketing strategy to include even a nominal budget for Facebook ads. BUT, there is an art and a science to getting it right. Unless you have money to throw away (!), it’s crucial that you take time to properly learn the ins and outs of Facebook’s Power Editor.”

Now, is she writing this on behalf of facebook as a sponsored supporter or writing because she believes with all of her heart that Facebook is no doubt legitimately doing good with advertising – this I’m not sure of. But, what I am sure of is that I agree with both of them.

Then there’s Jon Loomer… he’s what I consider the king of Facebook Advertising it’s his niche. His take is… “the problem is that Facebook is going to target your ad at people most likely to perform your desired action. In some cases, that could be at people who have liked thousands of pages.” But, the most important detail Jon points out is that the results of the test in the Derek Muller video is from 2012. While Jon disagrees with a lot of the results found by Muller… he agrees with the fact that Likes by paid “likers” or click farms can skew the deal… but he knows from experience that the results of facebook success are dependant on your expertise with Facebook Advertising.

If you still use Facebook ads as if it’s 2012, you deserve the results you get. 

The bottom line is this… Experience with Facebook Advertising is necessary. Practice makes perfect and trial and error are definitely in your favor with Facebook Advertising. You need to take the time to use Power Editor or higher an expert. 

Facebook Year In Review

Facebook analyzed the past year’s worth of posts to reveal the top global trends 2013 Year in Review

Top Life Events
Check out the life events people added to their Timeline most frequently in 2013.

1. Added a relationship, got engaged or got married
2. Traveled
3. Moved
4. Ended a relationship
5. First met a friend
6. Added a family member, expecting a baby or had a baby
7. Got a pet
8. Lost a loved one
9. Got a piercing
10. Quit a habit

Top Check-Ins Around The World
Explore the places around the world with the most check-ins (excluding transportation hubs).

Argentina: Puerto Madero, Buenos Aires
Australia: Melbourne Cricket Ground (MCG), East Melbourne, Victoria
Brazil: Parque Ibirapuera, São Paulo
Canada: Rogers Arena, Vancouver, British Columbia
Egypt: Sharm el-Sheikh, South Sinai Governorate, Egypt
France: Disneyland Paris, Marne La Vallée
Germany: Reeperbahn, Hamburg
Hong Kong: 香港迪士尼樂園 | Hong Kong Disneyland
Iceland: Blue Lagoon, Reykjavík, Iceland
India: Harmandir Sahib (The Golden Temple)
Italy: Piazza San Marco, Venice
Japan: 東京ディズニーランド (Tokyo Disneyland), Tokyo
Mexico: Auditorio Nacional, Mexico City
Nigeria: Ikeja City Mall, Ikeja, Lagos, Nigeria
Poland: Temat Rzeka, Warsaw
Russia: Центральный парк культуры и отдыха им. Горького | Gorky Park of Culture and Leisure
Singapore: Marina Bay Sands
South Africa: Victoria & Alfred Waterfront
South Korea: Myungdong Street, Seoul
Spain: Las Ramblas, Barcelona, Catalonia
Sweden: Friends Arena, Solna
Taiwan: 花園夜市Tainan Flower Night Market, Tainan City
Turkey: Taksim Square, Istanbul
United Kingdom: The 02, London
United States: Disneyland, Anaheim, California

Most Talked About Topics
Take a look at the most mentioned people and events of 2013, which point to some of the most popular topics around the world.

1. Pope Francis
2. Election
3. Royal Baby
4. Typhoon
5. Margaret Thatcher
6. Harlem Shake
7. Miley Cyrus
8. Boston Marathon
9. Tour de France
10. Nelson Mandela

Most Talked About By Topic in the U.S.
Sports – Super Bowl
Movies – The Conjuring
TV Shows – Scandal
Music – Get Lucky by Daft Punk*
Books – “Happy, Happy, Happy: My Life and Legacy as the Duck Commander” by Phil Robertson
Games – Criminal Case by Pretty Simple Games
Public Figures – Peyton Manning
Politics – Government Shutdown
Technology – Instagram
Viral Moments – Harlem Shake
Internet Memes – Giraffe
*Most Played on Facebook via Spotify

Top Check-Ins in the U.S.
1. Disneyland & Disney California Adventure (Anaheim, CA)
2. Times Square (New York, NY)
3. Epcot – Walt Disney World (Lake Buena Vista, FL)
4. Dodger Stadium (Los Angeles, CA)
5. AT&T Park (San Francisco, CA)
6. Rangers Ballpark (Arlington, TX)
7. Universal Studios Hollywood (Universal City, CA)
8. Fenway Park (Boston, MA)
9. MGM Grand Hotel & Casino (Las Vegas, NV)
10. Houston Livestock Show & Rodeo (Houston, TX)

Top Life Events in the U.S.
1. Added a Relationship
2. Got Married
3. Got Engaged
4. Traveled
5. Moved
6. Ended a Relationship
7. Had a Baby
8. Expecting a Baby
9. First Met
10. Lost a Loved One
facebook trends 2013
These lists are available on Facebook Stories at FacebookStories.com/2013, or you can download them. http://newsroom.fb.com/Trends/770/2013-Year-in-Review

How Facebook Ranks Your Friends

Have you ever wondered how Facebook ranks your friends for you? The company keeps a score for everyone you interact with on the social network.

This affects the order of results when you start typing a name into the search box, the people that appear in your Friends pane when someone visits your profile, whose content shows up in your News Feed, and pretty much any list that displays who you interact with on the site. To put this in layman’s terms, Facebook tracks who you interact with or stalk, and vice versa.

As a result, Facebook users are often curious to know how the service ranks their friends. Many people have created tools to list these figures, and Arjun Sreedharan‘s is one of easiest to use.

You can check your friends’ rankings in just three steps:

  • Drag and drop the following link to your browser’s bookmarks bar: FB Friends Ranking
  • Login to Facebook and click on the bookmark.
  • You will see a list of your Facebook friends’ ranking score (scroll down past the “undefined” entries).
  • The first 15 entries of an example ranking score look like this (names have been blocked out to protect the innocent):
  • fb_rank

    fb rank This script shows you how Facebook ranks all your friends

    As Sreedharan explains, the smaller the friend’s score, the higher the rank:

    The score gives an indication of the length of the edge between you and the friend. I guess only facebook would know what it exactly means

    In other words, unless you’re a Facebook engineer, this number is meaningless by itself. It is only useful when compared to your other friends and/or people who you interact with on Facebook.

    Credit: The Next Web

    Facebook Privacy

    It doesn’t exist.
    Shutdown your account immediately.

    Big Data is everywhere.

    Big Data is everywhere.

    If you are concerned that someone, somewhere will see your photo and think you are a terrible person for laughing at a dinner party or you are afraid you look too fat in those capris, then you have these three options to chose when deciding who can see your stuff.

  • Only Me = no one else can find it in search
  • Friends = friends will see it in their search results
  • Public = anyone who searches for it can find it

    In all seriousness, no matter how many times you share that uber long post going around, with detailed instructions asking your friends to click this or unclick that to protect your privacy… facebook does not care about your privacy all that much.

    Especially now that they’ve partnered a division with Google (Big Data) — it’s a lock that they really don’t care. The shits free man. You have the choice whether you want to use it or not or whether you want your friends tagging you in photos or not.

    With all this in mind your best bet at controlling what is seen by facebook users is following the steps outlined in the links below and making sure that you are not tagged in ANY photos and you monitor your privacy settings like a hawk – and even then I don’t think you can prevent someone, somehow finding out that you ate a chili dog with everything on it.

    Check out Mari Smith’s post on Facebook for her help in clearing all this up.

    I know I’m making light of what’s on the average persons facebook page and that there are people in certain situations that want or need to maintain their privacy — to them my only advice is.. get the heck off facebook dude.

    “Facebook removes the option to keep your profile private from search.” ~ @JaneSusskind

    If you still want to use facebook but you are not in jeopardy of being deported or losing your job — use it in all it’s glory by adjusting your privacy settings.

    Here are detailed tips (updated October 18, 2013) to maintain your privacy to the maximum that facebook allows you to be private.
    Facebook Graph Search Privacy
    Facebook Privacy Tips
    IVN Facebook Profile is no longer Private
    Snopes: Facebook Privacy Notice

    Facebook Contest Tips

    how to use facebook hashtags

    It wasn’t until last nights 3rd to last Breaking Bad episode that I realized …Facebook hashtags are definitely increasing in usefulness. We may not use them as much as twitter, and they may not have permeated in being the most powerful marketing tool… yet!

    But, I posted last night from my personal facebook page about Breaking Bad and I am shocked to see how many ‘strangers’ liked my post. This has never happened before. I was also on twitter and following the hashtags and sharing in my shock and awe of the amazing writing and full blown engagement of the episode. The twitter flurry is not a surprise, but to receive a comment from a complete stranger (not a friend of a friend) on a personal facebook post – this was a first for me. Now this can all bring about a whole conversation about privacy and settings — so for the sake of this post I will suggest you refer to Social Bakers for their tips on that.

    This engagement on facebook definitely gives me reason to believe that the facebook hashtag is not going anywhere and business owners with facebook pages should be utilizing them in a more strategic way. Here’s how:

    [one_fourth]Be unique: Use a hashtag that is unique to your event, promotion, product, service. Breaking Bad is brilliant in their use of the hashtag, for each episode they are simple and unique – and just like a Vince Gilligan hint they sum up the emotional journey last nights #nohardfeelings[/one_fourth][one_fourth]Keep ’em short:Think of your product, service, event’s key differential. What about your promotion makes you different or unique from other businesses that provide a similar service. For example — the Greenport Maritime festival is every year – I would suggest #greenporttime as a hashtag. It combines the name of Greenport (obviously) and the festival name — and it’s an annual event so the hashtag can be reused annually. It evokes the suggestion that where else would you go at the end of September on Long Island.[/one_fourth][one_fourth]Integrate: When using your unique hashtag, combine it not only on multiple social sites like twitter, instagram and pinterest but also use the most popular hashtags in conjunction with your unique one. There are tons of sites to find popular hashtags like hashtag.org, tags for likes etc… and many others. [/one_fourth] [one_fourth_last]Howto: Now that you have a hashtag – how are you going to use it? The trick is to be consistent – as with all social endeavors you can’t just use it once and hop it sticks. Use that hashtag whenever you promote your event or product — in print, multiple social sites and on your website. Encourage customers, fans to engage with the hashtag. [/one_fourth_last]

    In business marketing you want to remember to create a following and encourage your customers to use the hashtag. Great example of this appear on your tv with almost every commercial for almost every brand, movie trailer or sporting event. Or check out Vine – the app has hundreds of hashtags that users have created and consistently follow each other.

    For more hashtag how to’s, tips and suggestions check out this helpful post on Social Media Examiner.

    As always, I am available for [Jen Lew] coaching sessions – in just an hour we can conquer your biggest marketing challenges and get your business in the eyes of new customers.

    Please comment below with questions or hashtag examples for your business.

    Facebook Post Sizing Guide

    SIZE MATTERS!
    I was told the correct size for posts on facebook was 400 x 400px and I believed every infographic on the planet.
    But, according to Hugh Briss whose company Social Identities designs social media graphics and backgrounds — and does a darn good job of it I might ad.Facebook Post Size 2013 jenlew.com

    Well, Hugh say’s facebook posts should be 1024×768 to account for permalink page dimensions and he’s right.

    Look who I met ✭ Mari Smith ✭

    Mari Smith Marketing Mastermind Luncheon in New York at Sarabeth’s in Tribeca on August 14, 2013.
    Jen Lew chatting with Not just Mari Smith but a ton of other dynamic entrepreneurs and digitally savvy individuals. Mari Smith_jenlew.com

    Restaurants + TV and Movies = Facebook

    Facebook announced today that it will let people book restaurant reservations from their smartphone!
    This means you no longer have to login to the OpenTable app or onto a restaurant website. Just stay on Facebook ..where you were anyway (let’s be honest).

    Now when you visit a restaurant’s facebook business page, you can book directly from the page – this feature will be available to the 20,000 restaurants on OpenTable in North America. This is definitely in direct competition with Yelp – who also has an OpenTable integration – so as “liking” pages and adding reviews to pages becomes more prevalent Yelp is going to see some serious competition.opentable-reservation

    In another change Facebook added tv listings to it’s mobile app – this means that TV shows & Movies that have facebook pages, now those pages will display the next local time and channel it’s playing.

    As a social media marketer this is a huge breakthrough for small business – no longer will customers have to ‘think’ about where to look for a restaurant or go to another app for movie times or tv listings – you will just stay on facebook.

    To read more check out these links. Tech Crunch

    Facebook Advertising – How To Power Editor

    I’m still such a noob when using Facebook Advertising.. what I know for sure is that Boost is pretty much a waste of time. At least it is these days — who knows how it will change over the next few months. It’s a time consuming process learning the successes of facebook advertising but when it works and you get it right – it feels so good. I have followed Jon Loomer’s tips and how to’s and Power Editor is the only way to go.

    Jon Loomer is the commander and chief of Facebook Advertising. His blog is the best resource for any questions.
    How to Use Facebook Power Editor

    Resources
    Increase Reach and Target Facebook Users with Updated Boost Post Feature

    How to Use Facebook Power Editor: A Detailed Guide

    How To Edit Facebook Comments

    Did you know you can edit your Facebook Comments? 

    1. After you post your comment –  a little Pencil icon appears jenlew_facebook
    2. Click the pencil – a drop down appears with two options EDIT or DELETE
    3. Once you make your changes hit Enter or Return on your key pad
    4. You may also see your Previous Edits by clicking on the Edited buttonjenlew_FB_editpost
    Instagram Launched Video

    ★Instagram now has Video★ Facebook_Instagram Video
    You now have the ability to: 
    – record video up to 15 seconds long (one clip or multiple)
    – remove clips you’ve recorded
    – select a cover image for the video
    – use 13 new filters specific to video
    -It also includes Cinema – cinematic video stabilization to make your video look professional.

    Facebook Hashtag Privacy

    Nobody say’s it better than MariHashtag Privacy

    Here’s her post today on Hashtags on Facebook

    Lots of confusion flying around about #hashtag #privacy. This brand new feature is rolling out to all users. Here’s the scoop on privacy:

    * Hashtags work on personal profile posts, fan page posts, group posts, event posts, and all comments.
    * As with all personal profile features on Facebook, privacy settings prevail.
    * If you publish a post on your profile to friends only, and the post contains a hashtag – yes, the hashtag will be clickable and open up to display all other posts on Facebook containing that hashtag.
    * But, ONLY friends can see friends-only posts that show up in hashtag searches.
    * Public posts—with or without hashtags—are public.
    * Private (friends-only) posts—with or without hashtags—are just that: private and visible to friends only.
    *Even when friends include hashtags in comments on your friends-only thread, your post is still private and visible just to your friends.
    *With hashtags shared in private groups, that clickable hashtag will open to show public posts with that tag (along with any friends’ posts with that tag), but posts from the private group would only show to members.
    *Individual comments on threads do not surface in hashtag searches; just posts show in searches.

    Facebook launched Graph Search site wide

    intro-graph-search jenlew.com

    It’s time for you to update your Facebook Business Page …or get one if you’ve been living under a rock 😉

    How to optimize your business page for Facebook Graph Search

    • Claim your business URL  – check this post for instructions how to claim your unique vanity URL  like mine http://www.facebook.com/jenlewmarketing
    • Complete ALL of the information sections in the About section of your business page
      • Category
      • Subcategories
      • Address/Location
      • Short Description
      • Description
      • General Info
      • Contact Info
      • Food Styles
      • Specialties
      • Services
      • Team
    • Content & Engagement – Make comments on other pages and friend pages don’t just post about you and your business. Be sure to use images or video as often as possible. Encourage engagement…. ask questions.
    • Edgerank – this is the algorithm facebook uses to keep pages engaged with other pages that are often engaged with you. Basically …if in real life you only talked to one person at a dinner party then nobody else is going to come over and talk to you. Engage… chat… be social.
    Facebook Site Governance

    You get to vote on Facebook’s proposed changes to its Statement of Rights and

    facebook.com/fbsitegovernance

    Responsibilities (SSR) and Data Use Policy on Nov. 21.

    Facebook is asking its 1 billion members to decide whether they would prefer the changes or keep the status quo.

    Users can vote on whether or not they want the following updates to take place:

    • Facebook will get rid of user voting on its governance changes; instead, the company will allow members to provide feedback by submitting questions to Erin Egan, Facebook’s chief privacy officer, as well as hosting webcasts to address comments and inquiries.
    • Facebook will share user data with its affiliates, including Instagram, which the company acquired in April.
    • Facebook will set “new filters” for managing incoming messages to users’ inboxes.
    • Facebook will change how they “refer” to certain products.
    • Facebook will clarify exactly who can see what on user timelines.

    Whether or not facebook will actually change it’s policies or not depending on its users voting choices …well that’s left to be seen.

    If you like this post and found it helpful… buy a girl a cup of coffee and let me know. [rps-paypal]

    3 ways to see who you want to see on facebook!

    Here are 3 tips to adjust your facebook settings so you see who and what you want to see. …and I betcha you didn’t even know you could.

    1. Change your news feed settings to Most Recent click the little arrow just above the first post in your news feed > choose Most Recent

    2.  Go to http://www.facebook.com/friends/organize This facebook tool will walk you through how to adjust your friends to the specific settings you want (Acquaintances, Close Friends etc…)

    3.  Customize who, what and how much you see from Friends.
    Click the arrow on a friends post in the news feed. Chose Hide (you can change it back) You will then get the option to change what updates you get from …choose the settings you want and then don’t forget to click unhide. This is an exceptionally good tool to use for that person who is addicted to games.


    Do you find these tips and tricks useful, and you want to show a bit o’ love, then feel free to click the cup and buy a girl a cup of coffee as a thanks.

    If you you have questions post ’em in the comments here, or on my facebook business page, I’ll be happy to help!