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Twitter Links Don’t Count

Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit Brands can say more with their tweets

Any photos, videos, animated GIFs and polls posted with a tweet won’t count towards the total.

According to The Verge, the service is also experimenting with allowing users to mention other users by including their Twitter names or @ handles, without having those usernames count towards the total number of characters.

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I Heart Twitter

Twitter opts for Hearts over Stars!

Change is tough. Especially when it comes to our social media that we’ve grown to rely on and use daily er… hourly…no secondly?

But, some change is good. I love the new star icon for favorites on Twitter. They created a heart as a ‘likes; symbol. The star was a bit confusing.

It’s the action of the gif that really shows some work by the developers – I just really dig this little thing. Thanks; Twitter!

If you are one of the thousands who don’t like the change you can commiserate with the author of this article in New York Times. :/

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Hearts on Twitter
Tuesday, November 3, 2015 | By Akarshan Kumar (@AkiK), 

We hope you like what you see on Twitter and Vine today: hearts!

We are changing our star icon for favorites to a heart and we’ll be calling them likes. We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be yourfavorite.

The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.

Hearts on Twitter

Tweet

We hope you like what you see on Twitter and Vine today: hearts!

We are changing our star icon for favorites to a heart and we’ll be calling them likes. We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be yourfavorite.

The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.

You’ve embraced hearts in a big way on Periscope, and we’re delighted to bring them to Twitter and Vine, making them the common language for our global community.

Starting today, you’ll see hearts on Twitter for iOS and Android, twitter.com, TweetDeck, Twitter for Windows 10, and on Tweets across the Internet, as well as on the Vine Android app and website. You’ll see them soon on Vine for iOS and Twitter for Mac. Tap the heart and see what happens!

Social Media Tipsheets

Social media sites are continuously updating and changing. These Social Media Tips and guidelines for Facebook, Twitter, Instagram social networks are guidelines to assist in creating value, better content and loyal followers.Social Media Tips

Twitter: 5 Ways to Add Value

  1. Have a personality! Well, you have one, of course, but show it! Understanding how to communicate your personality on Twitter can be tricky, so take some time and observe your feed first, then consistently tweet with the same voice. Followers like to know who you are and what you’re about, and if your tweets are generic, they’ll soon lose interest.
  2. Speaking of consistency, be consistent. No one follows the occasional tweeter, especially the out-of-date occasional tweeter. Tweet at least once a weekday, aim for four times per weekday, and if you can’t handle more, schedule it out with HootSuite.
  3. Twitter is your place for timeliness. Follow trending topics and if you have something to say thatauthentically relates to that trending topic, tweet it. Don’t, however, jump in on a 9/11 trending topic to promote your brand.
  4. Hashtags sometimes get a bad rap, but they’re still super useful. If you want to get found on a tweetchat or you want your product or service to show up in searches, you gotta use hashtags. Just don’t go overboard with them, ok?
  5. Retweets are your friend. Retweet content that fits with your community and your voice, and your audience might just grow. Aim for a 20% retweet rate on your own tweets.

Facebook: 4 Steps to Better Content

  1. Facebook has evolved a lot over the years, but right now it’s really great for things that are visual. Embed videos directly into the platform, and enhance your long (think 1000-word) text with interesting visuals.
  2. Followers love the chance to win something free, so use Facebook to run contents that can amp up your exposure. Facebook contests are easy
  3. Respond to followers. Be present on Facebook at least once a day to attend to customer care in the comments. A positive, helpful response to a negative comment can go a long way on Facebook.
  4. One of the best things about marketing on Facebook is the easy targeting options, so go ahead, get local. If you’re doing an event in a city, find your followers there. If you

Blogs: 5 Ideas for Cultivating Loyal Blog Readersnorth fork web design

  1. Some might say we reached peak blog saturation, but blogs are still raking in the views, and there’s no better place for long form content and beautiful, curated images.
  2. Have at least 3 series you can drop posts into. Think “Friday roundups” like Cup of Jo’s [right] or “Monday Must-Haves,” or a behind-the-scenes, featured-employee series. That kind of regular, consistent content will have readers coming back for more.
  3. Put your FAQ here and use it as a place where your new readers can get to know your history. It can be a snapshot of what your brand is about, a mission statement relayed in a conversational way, and a way to answer questions that can put you in context for newbies.
  4. Link your blog posts with other social posts, i.e. push traffic from your Instagram or your Twitter to your blog for “more information” or “more photos.” Make your blog a place people go to find out more about an event or a product.
  5. Use your best writers for your blog. Writing is a skill, and if readers are going to spend time on your blog, you’d better meet their expectations with posts that are well-written, well-edited, and well-concepted.

LinkedIn: 3 Non-Networky Networking Tips

  1. There’s not really a right way to do LinkedIn, but there is a wrong way, and that’s being too generic and network-y in an impersonal way. The #1 tip here is to be personal. If you want to connect with someone, make sure you know who you’re connecting with, and approach them with language as you would in person.
  2. Use your company page wisely. Post any company updates there as well as job openings. This is the most public professional face your company has,and consistent and responsible use can go a long way.
  3. Consider the LinkedIn publishing platform, but also share any appropriate long-form posts from your blog here. LinkedIn users like to read content that is industry-appropriate and adds professional value.

Instagram: 5 Hacks for the Visual Platform

  1. What separates the civilian Instagram user from the professional Instagram user is theme. Think of a content theme and a color palette, and stick to it (like influencer Amanda Steele, left.)
  2. Here, too, hashtags are your friend. Don’t overload your caption with hashtags, though; instead, add them to a comment below so your post is findable.
  3. Use all the Instagram tools available. That meanstag people and geo-locate your posts.
  4. Instagram is a place for careful curation, not for photo dumps. Use Afterlight or VSCO Cam apps to thoughtfully augment your photos so they look as professional as possible, and then post. Also, whereas with Twitter, the more tweets the merrier (sometimes), here you won’t want to annoy your followers by posting a bunch of photos at once. One post per day, max.
  5. Instagram is another great platform for contests. Incentivize your followers with giveaways and ask them to share visual content that either you’ve created or they create themselves with a unique hashtag. It’s a great way to get followers involved and aid brand exposure.

YouTube: 3 Fun Ideas for Video Content

  1. Got a skill? Go to YouTube to share a tutorial. Use one of your products or services and show it off with a well-edited (consider Final Cut Pro) and short (3-4 minutes) tutorial from one of your staffers. Think like Birchbox,
  2. Speaking staffers, use YouTube to show of your employees. Viewers love that kind of behind-the-scenes access and it can really personalize your branding efforts to present your staff as valued members of the family. Augment a blog post with a video featuring an employee.
  3. Make brand trailers. Don’t feel like you have to stick to one, either. Make a new trailer every quarter, showing what you’ve done in the past and what’s coming up that might be new. Use videos to tease new products or services. Nothing racks up the views more than a well-edited, slick video offering teasers about what’s to come.

how to use facebook hashtags

It wasn’t until last nights 3rd to last Breaking Bad episode that I realized …Facebook hashtags are definitely increasing in usefulness. We may not use them as much as twitter, and they may not have permeated in being the most powerful marketing tool… yet!

But, I posted last night from my personal facebook page about Breaking Bad and I am shocked to see how many ‘strangers’ liked my post. This has never happened before. I was also on twitter and following the hashtags and sharing in my shock and awe of the amazing writing and full blown engagement of the episode. The twitter flurry is not a surprise, but to receive a comment from a complete stranger (not a friend of a friend) on a personal facebook post – this was a first for me. Now this can all bring about a whole conversation about privacy and settings — so for the sake of this post I will suggest you refer to Social Bakers for their tips on that.

This engagement on facebook definitely gives me reason to believe that the facebook hashtag is not going anywhere and business owners with facebook pages should be utilizing them in a more strategic way. Here’s how:

[one_fourth]Be unique: Use a hashtag that is unique to your event, promotion, product, service. Breaking Bad is brilliant in their use of the hashtag, for each episode they are simple and unique – and just like a Vince Gilligan hint they sum up the emotional journey last nights #nohardfeelings[/one_fourth][one_fourth]Keep ’em short:Think of your product, service, event’s key differential. What about your promotion makes you different or unique from other businesses that provide a similar service. For example — the Greenport Maritime festival is every year – I would suggest #greenporttime as a hashtag. It combines the name of Greenport (obviously) and the festival name — and it’s an annual event so the hashtag can be reused annually. It evokes the suggestion that where else would you go at the end of September on Long Island.[/one_fourth][one_fourth]Integrate: When using your unique hashtag, combine it not only on multiple social sites like twitter, instagram and pinterest but also use the most popular hashtags in conjunction with your unique one. There are tons of sites to find popular hashtags like hashtag.org, tags for likes etc… and many others. [/one_fourth] [one_fourth_last]Howto: Now that you have a hashtag – how are you going to use it? The trick is to be consistent – as with all social endeavors you can’t just use it once and hop it sticks. Use that hashtag whenever you promote your event or product — in print, multiple social sites and on your website. Encourage customers, fans to engage with the hashtag. [/one_fourth_last]

In business marketing you want to remember to create a following and encourage your customers to use the hashtag. Great example of this appear on your tv with almost every commercial for almost every brand, movie trailer or sporting event. Or check out Vine – the app has hundreds of hashtags that users have created and consistently follow each other.

For more hashtag how to’s, tips and suggestions check out this helpful post on Social Media Examiner.

As always, I am available for [Jen Lew] coaching sessions – in just an hour we can conquer your biggest marketing challenges and get your business in the eyes of new customers.

Please comment below with questions or hashtag examples for your business.

Vine Update

Vine-Logo

It was only a matter of time before Vine launched an update to compete with the launch of Instagram’s 15 sec video. If they hadn’t launched a few changes I agree with the skeptics they would definitely uh… (insert obvious pun)  die on the vine.

The update includes the following: 

  • Revining: Share other people’s posts with your all of your followers in one tap.
  • Protected Posts: Most Vine posts are public, which means they can be viewed, discovered and shared by anyone on Vine. If you want more control over who can see your posts, you can now protect your posts, which means only the people you approve to follow you can see them. And of course, if you choose to share one of your protected posts to Twitter or Facebook, then it will also be viewable on the web.
  • New Camera Tools: We’ve redesigned the camera and included new grid, focus, and ghost tools to make shooting great videos even easier.
  • Channels: We’re introducing 15 channels for you to submit posts to or browse from the Explore screen, including comedy, music and nature — each with their own theme and Popular feed. They’re a great way to highlight the awesome posts that are shared every day.
  • On The Rise: Discover new people who are starting to capture the attention and interest of the Vine community.
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Jell-o #fml

Well I do believe this is is a great idea.

Jell-o has taken one the most popular hashtags and created the brand around it. Instead the traditional use of #fml “fuck my life” Jell-o has funned it up.
As far as the brand is concerned #fml mean “fun my life”. jello_fml

Until June 14, everyone who tweets the #FML hashtag is entered into a site, from which a certain number will win “Fun My Life” prize packs “specially created to get their life back on track.” You can follow along at jelloFML.com, which also shows how the brand is tweeting at #FML-ers.jello-fml-logo-hed-2013

post with pictures!

In the time it takes for you to be reading this post, you could have glanced at a photo understood what it was all about and gone back to work, and thinking about how you should have posted a video to promote your product.Jen Lew Sweet Tweets

Here are 21 awesome reasons why you should be posting visual content on behalf of your business across a varied number of social sites. 

  1. 90% of information transmitted to the brain is visual.
  2. Out of 100 people, 40% will respond better to visual information than plain text.
  3. a website’s design is the number one criterion for discerning the credibility of the company say’s a whopping 46.1% of people.
  4. Publishers who use infographics grow in traffic an average of 12% more than those who don’t.
  5. Posts with videos attract 3 times more inbound links than plain text posts.
  6. Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement.
  7. On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links.
  8. 37% of Pinterest account holders log in a few times every week; Pinterest is an all visual site, that has rapidly become the third largest social media site, based on its number of site visits March 2012.
  9. 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account. side note: those accounts should be linked.
  10. Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined.
  11. Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest.
  12. 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females.
  13. “I’d rather watch a video, than read” – that’s what he said. Over 60 hours of videos are uploaded each minute on YouTube.com.
  14. 700 YouTube videos are shared on Twitter every minute.
  15. Viewers spend 100% more time on pages with videos on them.
  16. Mobile video viewing increased 35% from 2010 to 2011.
  17. 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day.
  18. Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers.
  19. Viewers are 85% more likely to purchase a product after watching a product video. 
  20. Mobile photo sharing sites like Instagram are now a part of our future and is one of the fastest growing social media trends of the last few years.
  21. Instagram has accumulated 15 million users who have uploaded more than 400 million photos in less than two years.

 

list adapted from: Hub Spot, Forbes, Price Grabber, SEOMoz and more…