Disliking the like
Like’s on a page ain’t no thang!
I say it time and time again to clients “It’s not the amount of likes on a page …it’s the quality of likes on the page”. The client looks at me twisted and acts like they understand but a week later they ask why there aren’t more likes on their page. repeat.
Finally, I’ve found Derek Muller who can explain it all way better than I can in this video. He explains that there are two ways to buy likes for your facebook page.
1. Illicit Way: Buy them from businesses who sell you likes.
2. Legit Way: Buy Facebook advertising.
Either way… the amount of likes on your page don’t mean nothin’ to the success of your business’ reach on facebook or to anyone who might buy your products. Successful businesses on Facebook create interest in their posts and the page itself by sharing posts, and posting original creative content. Thus creating loyal fans and followers.
Period. Exclamation Point.
I beg of you… if you want likes on your page or if you buy facebook advertising, or boost posts thinking that it is increasing the amount reach on your facebook page Watch the video… Muller explains in a very clear, substantiated way; why and how those Likes mean nothing more than the signatures on your yearbook in high school. All those signatures didn’t mean a hill of beans unless they were true friends that you spent quality time with or had strong lasting memories with, who you even hoped to see at your next high school reunion, or no less spoke to once a month Or …are even Friends with you on Facebook and not just acquaintances.
The basic gist of this Likes vs. quality customers conundrum is this.
Likes Mean Nothing To The Overall Reach And Success Of Your Company.
Your business’s overall goal is to sell more, reach more customers and encourage them to hear your stories and enjoy being apart of you business’ world. You want them to engage, comment, like a post, and share. Not just Like your page as if it’s some popularity contest.
Evidence Facebook’s revenue is based on fake likes.
My first vid on the problem with Facebook: http://bit.ly/1dXudqY
I know first-hand that Facebook’s advertising model is deeply flawed. When I paid to promote my page I gained 80,000 followers in developing countries who didn’t care about Veritasium (but I wasn’t aware of this at the time). They drove my reach and engagement numbers down, basically rendering the page useless. I am not the only one who has experienced this. Rory Cellan-Jones had the same luck with Virtual Bagel:http://www.bbc.co.uk/news/technology-…
The US Department of State spent $630,000 to acquire 2 million page likes and then realized only 2% were engaged.http://wapo.st/1glcyZo
I thought I would demonstrate that the same thing is still happening now by creating Virtual Cat (http://www.facebook.com/MyVirtualCat). I was surprised to discover something worse – false likes are coming from everywhere, including Canada, the US, the UK, and Australia. So even those carefully targeting their campaigns are likely being duped into spending real money on fake followers. Then when they try to reach their followers they have to pay again.
And it’s possible to be a victim of fake likes without even advertising. Pages that end up on Facebook’s “International Suggested Pages” are also easy targets for click-farms seeking to diversify their likes. http://tnw.co/NsflrC
Read more at Mashable
And for a completely contradictory view… and for more information about how Facebook Advertising does work click here!